Arvind Mishra

• Leading ₹ 120 Cr annual business across Personal Care categories in General Trade.
• Managing a sales organization including 17 + direct employees and 300+ frontline sales staff.
• Driving distribution expansion, outlet coverage, and channel productivity.
• Leading trade marketing programs, visibility initiatives, and activation campaigns.
• Partnering with supply chain, finance, and customer marketing teams to improve service levels.
• Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
• Formulated and presented innovative strategies to stakeholders to build successful sales plans.
• Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.

• Led PAN India trade strategy for ₹4,500 Cr Laundry portfolio (Rin & Wheel).
• Designed and executed trade promotions and channel programs.
• Conducted competitive analysis and pricing strategies.

• Managed ₹250 Cr Institutional & B2B sales & operations of largest customer of Unilever in South Asia
• Built partnerships with institutional clients and negotiated pricing and supply agreements.
• Turned around branch performance to become one of the fastest-growing institutional businesses.
• Directed sales & operations of largest customer of Unilever in South Asia, wherein looked after Entire central India's the business Size 250 CR

Track record of turning around the Central India Business with one of the highest growing Branch for the business. The team was felicitated with "Highest Growing Area" Award

New business creation appointed 13 new business customers (under new business model) in central India which added 5% of total turnover additional delta end of the year.

Played a key role in creating a high performing team with 3 team members got felicitated for Best Execution, Growth and MT Hero Award.

• Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.