Summary
Overview
Work History
Education
Skills
Websites
Rewards And Recognition
Timeline
Generic

ARVIND MOGAL

Chief Business officer
Pune

Summary

Strategic and dynamic sourcing & procurement executive with over 15 years of progressive leadership in the fresh fruits and vegetables industry. Demonstrated success in expanding operations throughout India and the Middle East, overseeing high-volume procurement, cultivating strategic supplier partnerships, and directing export and domestic sourcing strategies. Skilled in driving startup growth, leading cross-functional teams, and implementing scalable operational frameworks in fast-paced settings. Proficient in strategic planning, fostering business expansion, and managing operations effectively. Known for implementing innovative strategies to boost profitability and streamline processes, while fostering collaborative work environments and delivering impactful outcomes.

Overview

15
15
years of professional experience
8
8
years of post-secondary education

Work History

Chief Business Officer

Deola Ventures Pvt. Ltd
06.2024 - Current
  • Spearheaded business growth from ₹9 Cr to ₹27 Cr within one fiscal year while maintaining profitability.
  • Set up and scaled retail business verticals including Modern Trade, General Trade, and Direct Retail across key accounts (Reliance Fresh, Star Bazaar, Zomato, Zepto, Metro, etc.).
  • Led procurement and operations for key commodities: onion, pomegranate, watermelon, coconut, mango.
  • Established foundational business standards, internal documentation, and scalable SOPs for a fast-growing startup.
  • Built operational excellence across departments with a focus on culture, accountability, and team alignment.
  • Developing and execute the company's business strategy in alignment with the overall vision and objectives.
  • Identifying new market opportunities and business models to drive growth.
  • Conducting market research and competitive analysis to inform strategic decision-making.
  • Driving revenue growth through innovative business models, product lines, and market expansion.
  • Overseeing the company's pricing strategies, sales targets, and profitability goals.
  • Leading efforts to increase market share in existing markets and expand into new ones.
  • Identifying, negotiating, and managing strategic partnerships, alliances, and collaborations.
  • Building and maintaining strong relationships with key stakeholders, including customers, partners, investors, and industry leaders.
  • Leveraging partnerships to enhance the company’s product offerings and market position.
  • Lead and mentor the business development, sales, and marketing teams.
  • Fostering a culture of high performance, accountability, and continuous improvement.
  • Collaborating with cross-functional teams to ensure alignment and execution of business objectives.
  • Work with the CFO to set financial targets, budgets, and forecasts.
  • Monitoring financial performance and implement corrective actions as needed.
  • Ensuring efficient allocation of resources to maximize ROI.
  • Understanding customer needs and market trends to guide product development and marketing strategies.
  • Utilizing data and analytics to inform business decisions and track performance.
  • Ensuring the business complies with all regulatory requirements and industry standards.
  • Identifying potential risks to the business and develop mitigation strategies.
  • Secured key partnerships to expand product offerings, distribution channels, and customer base.
  • Delivered customer-centric solutions that drove client satisfaction rates higher than industry benchmarks leading to increased customer retention and acquisition.
  • Optimized financial management practices to ensure fiscal stability, maximize profitability, and minimize risks.
  • Implemented robust governance structures to reduce legal exposure while ensuring compliance with industry regulations.

Asst. General Manager – Exports & National Sourcing (F&V)

Waycool Foods & Products Pvt. Ltd
07.2021 - 06.2024
  • Directed sourcing of over 6,500 MT/month across a range of commodities, including export volumes to the Middle East.
  • Managed 30+ monthly export containers for onions, coconuts, pomegranate, and mixed vegetables.
  • Responsible for procurement of exports for middle east markets which includes Onion, Chilli, other mixed veggies, Brown coconut, Grapes, Pomegranate, Banana Cavendish, Banana south Indian variety.
  • Procured large-scale domestic volumes including 1,500 MT apples and 3,200 MT oranges in 2022.
  • Building strategic partnership with FPO's, Traders in order to work as business partner over trading partner.
  • Developed 'Dezi Fresh' brand packaging and oversaw cold storage for onions (2,500 MT) and potatoes (1,200 MT).
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget implementations, employee evaluations, and contract details.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

State Buyer – Fruits & Vegetables

Reliance Retail Ltd
08.2017 - 07.2021
  • Led procurement operations across Maharashtra, directly sourcing 2,000+ MT/month from 6 collection centers and mandis.
  • Successfully launched 32 new stores; ensured steady supply to 165 outlets across 15 cities.
  • Delivered cost efficiencies and optimized sourcing through strategic farm linkages and mandi operations.
  • Managed a 22-member team; implemented supplier vetting based on sustainability and reliability.
  • Responsible for delivering DPP(Derived purchase price) or lower from Farm and Mandi sources.
  • Creating & delivery buying & sourcing plan for fruits and vegetables.
  • Monthly direct sourcing from farms approx. 2000MT plus with over 30 plus vegetables With total procurement 0f 300 MT plus daily Looking after 6 Collection centers and mandis.
  • Produce procured daily being supplied to 165 store with 15 cities.
  • Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company’s benefit.
  • Conducted thorough research on potential suppliers' sustainability practices before entering into partnerships or agreements with them.
  • Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.
  • Built long-term supplier relationships with vendors to establish quality and competitive pricing.
  • Maintained complete documentation and records of all purchasing activities.
  • Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Coordinated with logistics teams to resolve any shipping delays or discrepancies while minimizing impact on operations.

Manager – Sourcing, Fruits & Vegetables

Trent Hypermarket Pvt. Ltd (Star Bazaar – A Tata & Tesco Enterprise)
06.2015 - 08.2017
  • Oversaw sourcing across West India (Pune, Mumbai, Kolhapur, Aurangabad) for 9 hypermarkets and 11 supermarkets.
  • Delivered 60-70% of total vegetable volume via direct farm sourcing (~500 MT/month).
  • Fostered modern practices among growers for differentiated and premium offerings.
  • Taking care of direct sourcing for west region (Pune, Mumbai, Kolhapur, Aurangabad) Handling Nashik, Narayangaon, Theur location with CC's and monthly volume of 500MT plus which contributes 60-70% by qty to total vegetables. (Includes 9 Hypermarkets & 11 Supermarkets Pune & Mumbai City.
  • Also supplying Onion to Bangalore & getting back banana variants & seasonal opportunity buying produce.
  • Leading new projects for west region under Mega project 'FAMOUSE FOR FRESH' includes direct sourcing of fresh Mushroom, Chicken egg, pre-wash cut fruits & veg, potted exotic flowers, premium exotics fruits & veg.
  • Working closely with progressive growers those attempting modern and safe practices in order to offer customers 'New & Exciting' those drive customer loyalty towards business.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Controlled costs to keep business operating within budget and increase profits.
  • Cross-trained existing employees to maximize team agility and performance.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Developed and maintained relationships with customers and suppliers through account development.

Asst Category Manager

Tesco Hindustan Wholesaling Pvt Ltd
07.2010 - 07.2015
  • Managing end to end category operation from sourcing to sales with delivering budgeted revenues top and bottom lines.
  • Category Performance Management


Monitor and analyze sales, margins, stock turns, and waste levels.

  • Support pricing strategies to balance competitiveness and profitability.
  • Prepare regular performance reports with actionable insights.
  • Vendor & Supply Chain Coordination

Assist in managing supplier relationships and negotiations.

  • Coordinate with procurement for timely and cost-effective sourcing.
  • Monitor vendor performance (quality, timeliness, compliance).
  • Inventory & Availability Management

Track daily/weekly stock levels and ensure optimal inventory.

  • Minimize stockouts and overstock situations through proper forecasting.
  • Coordinate with warehouse and logistics for replenishment planning.


Quality Assurance & Compliance

Ensure quality checks are in place at various stages (procurement, storage, display).

  • Report and resolve quality complaints promptly.
  • Stay updated on food safety and FSSAI regulations.
  • Merchandising & In-store Execution

Assist in planning and executing visual merchandising for fruits and vegetables.

  • Ensure proper product display, freshness rotation (FIFO), and hygiene in stores.
  • Coordinate with store teams for promotional setups.
  • Promotion & Marketing Support

Assist in planning and executing promotions, seasonal campaigns, and discounts.

  • Monitor promotional effectiveness and gather customer feedback.
  • Customer Insights & Market Trends

Track competitor activity and pricing.

  • Gather customer feedback on assortment and quality.
  • Identify new product trends or sourcing opportunities.
  • Data Management & Reporting

Maintain accurate data on assortment, pricing, suppliers, and performance.

  • Generate daily/weekly reports for internal stakeholders.


Project Officer

Rallis India Ltd
05.2010 - 08.2010
  • Looking after sales & business development operations for pesticides & fertilizers for assigned territory.
  • Responsible to product launch, reach & penetration for assigned portfolio.
  • Appointing & managing distributors and retailers to ensure product reach & sales.
  • Conduct farmers meetings, demo plot visit field day.
  • Enhanced project efficiency by streamlining communication channels and implementing effective collaboration tools.
  • Developed and monitored project schedules, budgets and objectives for successful completion.

Education

MBA - Agri-Business

ICFAI University
06.2008 - 04.2010

B.Sc. - Agriculture

Dr. BSKKV
06.2004 - 05.2008

Higher Secondary - undefined

Nashik Board
06.2002 - 04.2004

Secondary - undefined

Nashik Board
06.2001 - 04.2002

Skills

  • Effective sourcing strategies

  • Export Operations

  • Strategic vendor collaboration

  • Agri-Supply Chain

  • Brand Development

  • Retail Expansion

  • Cross-functional Leadership

  • Project Management

  • Risk Mitigation

  • Stakeholder Partnerships

Status reporting

Budget management

Risk assessment

Rewards And Recognition

  • Recognized with STAR Value and Category Awards for outstanding performance in category management and brand development.
  • Developed STAR EAT FRESH brand and drove innovation through direct-sourced core vegetables.

Timeline

Chief Business Officer

Deola Ventures Pvt. Ltd
06.2024 - Current

Asst. General Manager – Exports & National Sourcing (F&V)

Waycool Foods & Products Pvt. Ltd
07.2021 - 06.2024

State Buyer – Fruits & Vegetables

Reliance Retail Ltd
08.2017 - 07.2021

Manager – Sourcing, Fruits & Vegetables

Trent Hypermarket Pvt. Ltd (Star Bazaar – A Tata & Tesco Enterprise)
06.2015 - 08.2017

Asst Category Manager

Tesco Hindustan Wholesaling Pvt Ltd
07.2010 - 07.2015

Project Officer

Rallis India Ltd
05.2010 - 08.2010

MBA - Agri-Business

ICFAI University
06.2008 - 04.2010

B.Sc. - Agriculture

Dr. BSKKV
06.2004 - 05.2008

Higher Secondary - undefined

Nashik Board
06.2002 - 04.2004

Secondary - undefined

Nashik Board
06.2001 - 04.2002
ARVIND MOGALChief Business officer