Ashish Gawad

• Strategic Leadership & Business Ownership:
• 1) Owned the complete P&L and strategic roadmap for launching Macho Hint’s E-commerce and Quick Commerce business from zero to scale.
• 2) Conceptualised, launched, and scaled digital channels across E-commerce and Q-Commerce platforms, establishing the brand’s first-ever digital footprint.
• 3) Led high-stakes marketplace negotiations, driving favourable Terms of Trade (ToT), margin structures, visibility investments, and growth commitments.
• 4) Evaluated, onboarded, and governed strategic partners including marketplaces, quick commerce aggregators, and technology vendors.
• 5) Closed commercial agreements and built long-term partnerships with leading 3PL and last-mile delivery partners to support rapid delivery SLAs.
• 6) Designed and operationalised Quick Commerce infrastructure, including dark-store models, inventory placement, demand forecasting, and fulfilment workflows.
• 7) Built scalable operating processes across catalogue, pricing, promotions, supply chain, and order fulfilment, ensuring speed, accuracy, and compliance.
• 8) Drove cross-functional alignment with Finance, Supply Chain Tech, Category, and Marketing teams to enable rapid go-live and sustained growth.
• 9) Established governance frameworks for operational excellence, cost control, SLA adherence, and vendor performance.
• Positioned the business for rapid scale across cities and platforms, with a focus on profitability, brand visibility, and customer experience.

Globus Stores Pvt Ltd is a part of the well diversified Rajan Raheja Group. The group has a strong foundation in core areas of Real Estate & Construction, Automotive Batteries, Cement, Ceramic Tiles, Media, Communication, Software, Hospitality and Insurance.

Responsibility-

1) Ensuring the sustainable and profitable growth of our e- commerce business across all partner marketplaces.

2) Taking ownership of KPI management for all Marketplace, including Target setting, sales, Data Analysis, Advertisement, demand planning, Reporting and P&L.

3) Establish strong relationships with marketplaces and create quarterly JBP (Joint Business Plans) that include sales targets, advertising spend, FOC visibility, market trend analysis, NPD, inward planning and inventory.

4) Manage Top-line & Bottom-Line revenue goals and Secure Margins in line with overall guidance

5) Analyze data weekly / monthly to identify trends and growth opportunities, create a strategic action plan to optimize sales.

6) Manage / allocate Marketing Budget for Marketplace and evaluate effectiveness on regular basis to improve ROAS, AOV, Conversion, Profitability.

7) Lead all internal operational functions in collaboration with internal teams, including merchandising and buying, marketing, finance, supply chain, and legal.

8) Plan and Execute monthly marketplace event plan for Brand Visibility, Brand Call outs, discounts alignment and liquidation, seller account health metrics, rebate strategies.

9) Develop strategies to enhance revenue and profitability by controlling returns & cancellations, maintaining SKU-level margins, negotiating commission structures during events, securing rebates from marketplaces, optimizing order fulfillment costs, and monitoring marketing spend and other agency cost structures.

10) Identify and evaluate new marketing opportunities for the brand, establish strategic partnerships.

11) Develop an annual business blueprint with actionable steps to meet all agreed-upon and negotiated revenue & Profits.

Pioneer to start Ecommerce Journey in Furniture category from 2012. Having more than 3 lakhs sq. ft. manufacturing Units in 6 states. Offering 8 brands with 1200+ Product Catalogue.

Responsible for Digital/ecommerce P&L (Revenues, Margins and Profitability) & Providing strategic direction and leadership to organization.

Responsibility-

1) Make new alliance with Marketplace / other organization like Private label and create more business opportunity to drive incremental GMV.

2) Create and deliver the operating plan for D2C channels- furny.in (Own Website) and online marketplaces.

3) Create Blueprint and Strategy to Build Brand in Ecommerce Industry.

4) Lead overall Performance marketing function and driving the digital marketing agenda of budget allocation and executions of plans to achieve desired target, along with building digital presence Brand.

5) Building / Identifying new Product categories/segments for the business, and accordingly arrange sourcing / partnership with another vendor. Drive relationship with manufacturer and trader to build up more product portfolio and supply chain.

6) Manage the overall Operations of the team along with the Sales, Production, Logistics Management and Customer Service of the Company.

7) Create and Execute MOM and YOY sales growth plan and target to achieve company's Goal.

Managed Home & Living Category, with 75+ Top seller. Increasing GMV share of Furniture category.

Responsibility-

1) Monitoring business activity & Revenue Contribution by keeping abreast with major trends and initiatives in categories.

2) Coordinating with the Seller Marketing and Category Management team to help sellers participate in different promotions.

3) Operate as the lead point of contact for any and all matters specific to Category.

4) Monitoring and actioning of sellers Business activity.

5) Coordinating with various business units to ensure proper functioning of business.

a)Business Development: Retaining and growing the business of eBay top seller accounts in the Furniture, Home & Living, Fitness and sports, Auto Accessories and kitchen Categories.

b) Relationship Management: Responsible for handling the account related activities of the seller & one point of contact to offer resolution for the issues raised by the sellers/clients.

c) Responsible for achieving the pre-determined target.

1) Managing Top Sellers Accounts, Managing the weekly and monthly performance of the sellers.

2) Ensuring 90% Seller / Client Retention.

3) Contributing to revenue: Increase client contribution by pushing for usage of eBay features for promoting items and seller tools for effective sales management.

4) Build and maintain strong, long-lasting seller relationships.

5) Formulating Strategies & Promotional Plans

1) Generate quality leads that result in sales.

2) Presenting and explaining the concept of the company.

3) Visiting clinet's leads given by Tell-caller and presenting concept to them.

4) Develop and execute sales proposals.

5) Develop business strategies and achieve performance targets.

6) Build good relationships with potential and existing clients

7) Work with team to achieve sales performance targets