Outdoor sports including Table tennis, Badminton
Ashish Malhotra
Digital Marketing Specialist
Mumbai
Summary
Effective/confident individual committed to learning, developing skills in Advertising, Content Design & media development and team contribution. Self-directed and energetic with superior performance in both autonomous or collaborative environments working independently and collaborating with others on group projects.
Overview
2
2
years of professional experience
2
2
years of post-secondary education
7
7
Certifications
Work History
Google Ads Specialist
Cognizant Technology Solutions, CTS
10.2022 - Current
Dedicated Digital Marketing professional with 2 years of experience specializing in Google Ads optimization and Performance Max campaigns. Proven track record in driving impactful results through strategic SEO, SEM, and data-driven insights. Skilled in leveraging Google Ads platform to achieve measurable ROI and exceed client expectations.
Experience
- Successfully managed and optimized Google Ads campaigns for clients across various industries.
- Increased ROI by effective keyword targeting, bid management, and ad copy optimization.
- Implemented Performance Max campaigns to drive efficient lead generation and sales.
- Conducted in-depth keyword research and competitor analysis to identify optimization opportunities.
- Utilized Google Analytics to track campaign performance and make data-driven recommendations.
- Collaborated with cross-functional teams to ensure seamless integration of digital marketing efforts.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Followed all company policies and procedures to deliver quality work
- Championed adoption of new software tools that streamlined workflows across multiple departments
- Restructured customer service process, ensuring quicker response times
Education
Post Graduate Certification (PGCDMC) - Digital Marketing And Communication
Mudra Institute of Communication Ahmedabad (MICA)
Ahmedabad, India 06.2021 - 12.2022
Bachelor of Mass Media (BMM) - Mass Media
Pillai College of Arts, Commerce & Science (PCACS)
Navi Mumbai 05.2018 - 2021.05
B Tech - Electrical, Electronics And Communications Engineering
Ramrao Adik Institute of Technology (RAIT)
Navi Mumbai 06.2016 - 2018.04
HSC - PCMB
Greenfingers Global School (GFGS)
Navi Mumbai 05.2015 - 2016.05
SSC -
Bal Bharati Public School (BBPS)
Navi Mumbai 05.2013 - 2014.05
Skills
Google Ads: Performance Max, Search, Display, Shopping, Video, Discovery campaigns
SEM: Paid search advertising, bidding strategies, ad copywriting
SEO: Keyword research, on-page optimization, technical SEO, link building
Tools: Google Ads, Google Search Console, Google Tag Manager, Google Analytics
Digital Marketing: Analytics, A/B testing, conversion optimization, social media marketing
Soft Skills: Problem-solving, analytical thinking, communication, collaboration, attention to detail
Quality Assurance: Ensuring products or services meet established standards
Customer Relations: Managing interactions with customers to ensure satisfaction
Content editing knowledge: Reviewing and improving written materials for clarity, accuracy, and style
Marketing and advertising: Promoting products or services to target audiences
Public and Media Relations: Building and maintaining positive relationships with the public and media
Strategic planning: Developing long-term goals and outlining the steps to achieve them
Accomplishments
Acute learning of SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics.
Created, scripted and shot a Short Film and got shortlisted among top 10 finalists at V-Chitra-A Short Film & Documentary Festival, organized by VSIT (Vidyalankar School of Information Technology), during Feb 2019.
Initiated with Independent Blogging about reviews of various web series in accordance with pan Indian audience since 2020. https://reviewrites.blogspot.com/
Started my own Social media photography page - "Twisted.lenses" on Instagram for promoting my work and passion in the field. https://www.instagram.com/twisted.lenses/?r=nametag
Collaborated with team of 15 in the "Querenciaa", the media show during Dec2018. Received Certificate of Appreciation from Pillai College.
Certification
Certification in Advanced Photography from National Institute of Photography, Mumbai
Additional Information
- As part of my industrial exposure, visited FEVER 94.3 FM ,Hyderabad radio station and learnt about radio technology and techniques involving procedures of radio media development.
- Had an opportunity to visit Whistling woods a premier institute by famous film director Mr.Subhash Ghai for a workshop on media creation including industrial grade technology for cinematography and VFX construction. Got the opportunity to attend meet and greet with film stars from the industry like Hritik Roshan .
Interests
Indoor sports such as Chess
Learning about new and upcoming technology innovations
Timeline
Google Ads Specialist
Cognizant Technology Solutions, CTS
10.2022 - Current
Certification course in Social Media Marketing from UpGrad
03-2022
Certification course in Influencer Marketing from UpGrad
03-2022
Post Graduate Certification in Digital Marketing & Communication
12-2021
Post Graduate Certification (PGCDMC) - Digital Marketing And Communication
Mudra Institute of Communication Ahmedabad (MICA)
06.2021 - 12.2022
Diploma in Graphic Designing from SoftPro Computer Education, Mumbai, Mumbai
03-2019
Certification in Advanced Photography from National Institute of Photography, Mumbai
06-2018
Bachelor of Mass Media (BMM) - Mass Media
Pillai College of Arts, Commerce & Science (PCACS)
05.2018 - 2021.05
Crash Course in Photography from NIP, Mumbai
04-2018
Event Coordinator at Techfest 2016-17, RAIT (D Y Patil Institute, Mumbai)
12-2016
B Tech - Electrical, Electronics And Communications Engineering
Ramrao Adik Institute of Technology (RAIT)
06.2016 - 2018.04
HSC - PCMB
Greenfingers Global School (GFGS)
05.2015 - 2016.05
SSC -
Bal Bharati Public School (BBPS)
05.2013 - 2014.05
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