Ashutosh
Marketing Planning Manager, GI Business
Mumbai
Summary
Results-driven Pharma marketer with a proven track record of driving growth across brands and therapy areas. Insight-led and creative, with experience shaping the alginate antacid category, implementing hospital access and diagnostic initiatives, and executing award-winning marketing campaigns. Skilled in long-range planning, portfolio optimization, and product pipeline development, consistently delivering measurable business impact and strengthening brand leadership.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Abbott India Limited
09.2023 - Current
- Directed strategy for a diversified portfolio worth $11.30 million, across therapy areas, delivering a consistent market-beating growth of 23% year-over-year.
- Instrumental in shaping and scaling the alginate antacid category, successfully building consumer preference, and growing the market from $12.43 million to $40.68 million in 3 years.
- Developed and presented a 5-year long-range growth plan to leadership for the Digeraft portfolio (Alginate Antacid) to become the fastest $11.30 million brand in EPD India by 2028, at a robust CAGR of 50%.
- Recruited, trained, and managed a 14-member technician team to execute reflux diagnosis clinics within HCP practices, increasing diagnosis rates and driving category uptake.
- Managed and mentored two colleagues, fostering capability building, and delivering sustained business results.
- Spearheaded strategic packaging changes for Digeraft Group, resulting in a 5.5% improvement in gross-to-net, decreased breakages, and lower expiries.
- Received India’s highest recognition — the EPD India Best Brand Award for Digeraft Group from the VP for outstanding brand performance and strategic impact.
Group Product Manager
Abbott India Limited
09.2021 - 08.2023
- Directed strategy for Librax and Pankreoflat Group worth $7.91 million, delivering a consistent, market-beating growth of 15% year-over-year.
- Displayed agility to mitigate risk from potential product quality issues for Librax by implementing a business continuity strategy, ensuring uninterrupted supply, and preventing a loss of $3.56 million.
- Pioneered a hospital access roadmap for Pankreoflat to strengthen its presence in the institutional channel, leading to $0.33 million in incremental sales and delivering strong double-digit growth of 22%.
- Received India’s highest recognition — the EPD India Best Brand Award from the VP for outstanding brand performance and strategic impact.
Product Manager
Abbott Healthcare Pvt. Ltd.
07.2019 - 08.2021
- Devised a strategy for the Haircare and Skincare portfolio worth $7.91 million, delivering consistent, market-beating growth of 20% year-over-year.
- Relaunched Minichek Shampoo, a previously underperforming brand, is driving strategic repositioning and marketing initiatives to achieve a 4% market share gain and strong revenue recovery.
- Recipient of the MD Award for the best brand campaign, "Follihair: Food for Hair," driving a 23% year-over-year robust sales growth, and enhanced market visibility.
- Established a forward-looking product pipeline for Follihair and Selsun, positioning them for continued growth and category leadership, enabling a competitive advantage.
Education
MBA - Marketing
SIBM Pune
05.2018
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Manipal Institute of Technology
Manipal, India 04.2001 -
Skills
Financial decision-making skills
Accomplishments
- Winner EPD India VP Award (04/2025) Best Brand - Digeraft Plus
- Winner EPD India Best Brand Idea (04/2025) for Digeraft Plus
- Winner AIL MD Award (12/2024) Best New Product Innovation - Digeraft Plus
- Runners Up Confluence 2023 (07/2023) Best Brand Exhibit Award - Digeraft
- Winner AIL MD Award (06/2023) Best New Product Innovation- Digeraft Plus
- Winner EPD India VP Award (06/2022) Best Brand - Pankreoflat
- Winner Best Marketing Campaign (01/2021) - Minichek
- Winner Best Marketing Campaign (01/2020) - Follihair
- Pre-Placement Offer, L'Oreal, 2017
- Pre-Placement Offer, Asian Paints Ltd., 2017
- National Winner, L'Oreal Brandstorm, 2017
- National Finalist, HUL Lime, 2017
- National Finalist, Mahindra War Room, 2017
Timeline
Marketing Manager
Abbott India Limited
09.2023 - Current
Group Product Manager
Abbott India Limited
09.2021 - 08.2023
Product Manager
Abbott Healthcare Pvt. Ltd.
07.2019 - 08.2021
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
Manipal Institute of Technology
04.2001 -
MBA - Marketing
SIBM Pune