Ashwany Pillai
Marketing Visionary Igniting Brand Success
Mumbai
Summary
Strategic marketing leader with 14+ years of expertise in multi-channel campaigns, excelling in digital marketing, lead acquisition, online engagement, and social media growth. Recognized for innovation, strategic vision, and dynamic leadership.
Overview
15
15
years of professional experience
3
3
Certificates
Work History
Senior Marketing Manager
LogiNext Solutions
Mumbai
08.2022 - Current
- Digital Dominance : Leveraged digital platforms, driving a substantial 30% growth in online engagement, a 25% increase in website traffic, and a remarkable 20% surge in social media followers and engagement
- Demand Generation Excellence: Orchestrated and executed multi-channel marketing campaigns, achieving a 20% increase in lead acquisition within the first 6 months
- Lead Generation Mastery : Employed data-driven lead nurturing techniques, boosting marketing-qualified leads by an impressive 30%
- Content Marketing Prowess : Formulated and executed a comprehensive content marketing strategy, leading to a significant 25% increase in organic website traffic.
- Account-Based Marketing (ABM) : Successfully implemented ABM strategies, delivering a 10% increase in conversion rates and a 15% growth in deal size for key target accounts.
Senior Digital Marketing Manager
Course5 Intelligence
Mumbai
08.2016 - 08.2022
- Developed and executed integrated customer acquisition campaigns, resulting in 40% increase in engagement
- Collaborated with cross-functional teams, increasing product MQLs by 25% and designing an employee advocacy program that elevated social engagement by 30% and organic followers by 40%
Digital Marketing Manager
Ahuja Group
Mumbai
10.2015 - 08.2016
- Led the marketing function with a focus on brand advocacy, expanding the customer base by 25%
- Generated 1500+ leads from a single housing campaign and provided expert guidance to establish a social content sharing schedule, resulting in a substantial 35% increase in follower count
Deputy Digital Marketing Manager
WNS Global Services
Mumbai
03.2012 - 10.2015
- Devised successful promotional campaigns, resulting in a remarkable 12% increase in sales
- Managed an $800k digital marketing budget, overseeing advertising, SEO, and digital PR campaigns
Webmaster
Rail Europe
Mumbai
01.2011 - 03.2012
- Led a cross-departmental team to develop campaigns achieving a 45% conversion rate for Euro-rail tickets
- Conducted comprehensive website testing across various browsers, operating systems, and devices to ensure optimal functionality and user experience
SEO Executive
Intelecorp Software Pvt Ltd
Mumbai
05.2010 - 12.2010
- Conducted in-depth on-site and off-site analysis of web SEO competition, identifying strengths and opportunities for improvement
- Executed an inbound marketing plan, boosting client website traffic by 120% and generating positive conversions.
Web Analyst
Rushabh Eye and Laser Center
Mumbai
12.2008 - 05.2010
- Provided effective communication of insights and solutions, consistently delivering demonstrable results
- Managed and executed PPC advertising campaigns for a hospital's laser and cataract division, resulting in 12 positive local conversions within a span of just 2 months
Education
MBA - Marketing
ITM Business School
Mumbai 05.2012 - 07.2014
Bachelor of Engineering - Electronics Technology
PIIT
Mumbai 04.2004 - 05.2008
Skills
Marketing Strategy
Google and Social Analytics
Lead Generation
Google ads and Social Ads
Content Mngmt
CRM
Customer acquisition campaigns
Multi-channel marketing experience
Brand Marketing
Accomplishments
- Process Excellence Award - Course5 Intelligence
- Best Manager of the Year Award - Course5 Intelligence
- Best Manager Award Q4(20-21) - Course5 Intelligence
- Shooting Star Award - WNS Global Services
Certification
LinkedIn - Master of Digital Marketing
Timeline
Senior Marketing Manager
LogiNext Solutions
08.2022 - Current
LinkedIn - Master of Digital Marketing
02-2022
Google - Advanced Google Analytics
12-2020
Udemy - AI in Digital Marketing
01-2020
Senior Digital Marketing Manager
Course5 Intelligence
08.2016 - 08.2022
Digital Marketing Manager
Ahuja Group
10.2015 - 08.2016
MBA - Marketing
ITM Business School
05.2012 - 07.2014
Deputy Digital Marketing Manager
WNS Global Services
03.2012 - 10.2015
Webmaster
Rail Europe
01.2011 - 03.2012
SEO Executive
Intelecorp Software Pvt Ltd
05.2010 - 12.2010
Web Analyst
Rushabh Eye and Laser Center
12.2008 - 05.2010
Bachelor of Engineering - Electronics Technology
PIIT
04.2004 - 05.2008