Ashwin Suthanthiraraj
B2B Marketer
Pune
Summary
Marketer with over 5 years’ experience in driving go-to-market execution, product positioning, and demand generation for B2B SaaS products. Skilled at crafting messaging that resonates with ICPs, enabling sales teams, and increasing product adoption through content, campaigns, and lifecycle engagement. Proven success in achieving 30%+ conversion growth, reducing time-to-value, and supporting ARR expansion.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Consultant - Content Marketer
Wati
06.2022 - Current
- Defined ICP-aligned messaging and positioning for 4 major feature launches, driving a 25% increase in product adoption across key verticals.
- Created over 20 high-converting landing pages, leading to a 32% lift in feature engagement within 90 days post-launch.
- Conceptualised and launched Wati Academy, a free 60-minute onboarding course that delivered 12,000+ sign-ups, reduced support tickets by 18%, and improved conversion by 12%.
- Developed 10+ product walkthrough videos, shortening onboarding time by 40% and enhancing user activation.
- Authored e-books and lifecycle emails that contributed to a 10.2% trial conversion rate and generated 400+ demo bookings.
- Partnered Built Userpilot-based in-app journeys to surface user pain points, contributing to a 15% drop in churn across SMB cohorts.
- Produced a suite of 10+ customer case studies, accelerating late-stage deal closures and reducing sales cycle time by 20%.
- Executed multi-touch lead nurture campaigns to re-engage a 25,000+ subscriber base, leading to ~3,000 trial activations.
- Conducted competitive audits across 8 tools, helping reposition Wati’s automation suite as a market leader.
- Optimised SEO content with HubSpot and GA, resulting in 20K+ monthly organic sessions and top 3 keyword rankings.
Consultant - Content Marketing Lead
Peakflo
10.2021 - 04.2022
- Shaped product positioning and messaging for a finance automation platform, improving demo-to-signup conversions by 22%.
- Implemented SEO-focused content strategy, increasing blog-driven lead generation by 35%.
- Redesigned website using WordPress and Elementor, boosting session duration by 43% and decreasing bounce rate by 27%.
- Conducted monthly SEO audits via SEMrush, growing non-branded traffic by 20%.
- Organised 3 customer-focused webinars, converting 15% of attendees into SQLs.
- Sent monthly newsletters about new products, increasing customer interest by 10% with a 40% open rate
Marketing Specialist
Flex by Finaxar
11.2020 - 11.2021
- Created product-led content for email, social, blogs, and chat, increasing engagement by 40%.Promotional and transactional emails (10% more opens)
- Designed sales enablement assets (decks, one-pagers) that reduced sales ramp-up time by 30%
- Collaborated on chatbot onboarding sequences, improving early user activation by 17%.
- Collaborated cross-functionally with Sales, Customer Success, Product, and Engineering teams for seamless projects
- Conducted monthly SEO audits via SEMrush, growing non-branded traffic by 20%.
Community Manager
The Hive Collaborative Workspace
12.2018 - 10.2020
- Cultivated a collaborative atmosphere among members through event coordination and partnerships
- Strategically planned, organized, and executed diverse community events, including recreational, networking, and educational activities
- Spearheaded efforts to achieve and maintain 100% occupancy by generating leads and conducting tours in alignment with the sales strategy
- Actively participated in the broader city community by attending events and establishing connections with local startups and organizations
- Led community initiatives aimed at fostering strong connections among members
- Skillfully resolved member-related concerns to promote a harmonious and thriving community
Business Development and Client Servicing Manager
Brandwise Marketing Solutions
02.2017 - 12.2018
- Spearheaded event and marketing services across Singapore, Malaysia, Thailand, Indonesia, and Australia
- Successfully managed concurrent projects scheduled on the same date across India and Asia
- Catered to diverse client needs within the manufacturing industry, orchestrating projects at multiple locations throughout India
- Diligently compiled and submitted cost reports for each project, guaranteeing the company achieved its target profit margins
Content Head
Party Owl
12.2015 - 12.2016
- Authored editorial pieces covering music events, artist spotlights, and artist interviews
- Oversaw day-to-day operations, delegated responsibilities, and supervised interns to ensure timely article releases
- Developed strategies to increase social media followers and boost website traffic
- Acted as the company's representative at music events, gigs, and concerts, fostering brand presence and networking opportunities
- Managed social media platforms, scheduling posts and engaging with users on Facebook and Instagram
- Conducted research on music artists with compelling profiles, formulated insightful interview questions, and obtained valuable insights into their current projects and perspectives on relevant subjects
Junior Marketing Executive
Spiro Spero
05.2015 - 07.2016
- Worked on two different projects for the company
- Travel and Camping project called Hermiting and AWOL and Online Furniture store named Smalshop
- Hermiting/AWOL: Conducted extensive research on the travel and camping industry, tracking new startups, websites, and mobile applications
- Compiled informative PowerPoint presentations
- Identified potential locations for campsites and business establishments in Northern India
- Analyzed market growth potential for strategic decision-making
- Collaborated closely with AutoCAD and 3Ds Max designers to conceptualize tents and campsites, contributing to the design process
- Smalshop: Authored product descriptions and customer copy for furniture products, enhancing their market appeal
- Conducted research on furniture care tips, performing practical tests based on gathered information to ensure product durability
- Worked in tandem with the social media team to create engaging content for platforms such as Facebook and Instagram, enhancing brand visibility
Education
Masters of Business Administration -
National Academy of Event Management & Development
06.2013 - 05.2015
Bachelors of Computer Applications - undefined
Madras University
06.2009 - 07.2012
Skills
Google Analytics
Google Search Console
Userpilot
Grammarly PRO
SEMrush
UberSuggest
Ahrefs
HubSpot
Brevo (Formerly SendInBlue)
WordPress
Notion
Websites
Familiarwith
- HubSpot
- Google Analytics (GA4)
- SEMrush
- Userpilot
- Ahrefs
- Notion
- Figma
- Canva
- Google Search Console
Timeline
Consultant - Content Marketer
Wati
06.2022 - Current
Consultant - Content Marketing Lead
Peakflo
10.2021 - 04.2022
Marketing Specialist
Flex by Finaxar
11.2020 - 11.2021
Community Manager
The Hive Collaborative Workspace
12.2018 - 10.2020
Business Development and Client Servicing Manager
Brandwise Marketing Solutions
02.2017 - 12.2018
Content Head
Party Owl
12.2015 - 12.2016
Junior Marketing Executive
Spiro Spero
05.2015 - 07.2016
Masters of Business Administration -
National Academy of Event Management & Development
06.2013 - 05.2015
Bachelors of Computer Applications - undefined
Madras University
06.2009 - 07.2012
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