Avantika Mehta

- Manage >200 Key Accounts of Pidilite in the Industrial segment in the entire West region
- Directly manage a team of 3 Key Account Executives, 1 Technical Key Account Service Engineer and indirectly 15 sales in-charges
- Responsible for cross, upselling of entire range of industrial adhesives, growing the core and ensuring development of the under penetrated categories apart from the hygiene KPI of achieieving targetted growth across categories
- Work in tandem with the regional head and national key account manager to ensure the zone is growing with high contribution from the key accounts especially via co-ordination with over 25 distriboutors and more than 200 key accounts

-Managed all BTL, Consumer Activations, Field Marketing initiatives across Chandigarh, Punjab, Haryana and J&K
-Oversee marketing and sales teams in managing execution of all new product launches/Activations
-Ensure smooth relations and growth in secondary sales of our key dealers
-Ensure expansion of consumer base and increase in Tertiary sales across 2 categories
-Participate in Quarterly Planning exercise for deciding targets to be adhered to, keeping category growth targets in mind
-Manage a team of experienced market development In-charges to ensure smooth conduct of above mentioned activities

-Designed a construct for loyalty programs for two distinct customer groups, based on their needs and alignment of interests in a manner which is feasible for the company and builds engagement and long term relationships based on best industry practices used as benchmarks

-Was offered a Pre-Placement Offer based on my performance on the same

- Identified potential clients, taking appointments with the concerned persons, attending meetings, giving product presentations and even in the process of follow ups and co-ordination with the production department

-Worked in Marketing department, assisting in devising a marketing plan for the launch of their new, niche service
- Worked on the ground level and was in charge of creating networks with our potential service providers