Aziz Khan
Campaign Management Lead
Navi Mumbai
Summary
6+ years of IT experience handling various Web/Cloud based platforms implementations across Life Science, Digital Marketing, Refrigeration and Retails domains. Started as Junior developer, then moved to the development of Web tools as Senior Web Developer and now working extensively on solution designing, application development/deployment and integrations-based implementations. Being Tech Lead, last 2 years worked rigorously on multiple projects involved in Automation, Development/Deployment, API Integrations, Customization and Configurations of business solutions relevant in Pharma Domain, across 20+ countries. STRENGTHS Commanding team building capability, to ensure that the delivery is always on track.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
Work History
Campaign Management Lead
Accenture
Mumbai
01.2022 - 02.2024
- Optimized more than 20+ campaigns budgets with careful monitoring of ROI and KPIs to maximize results.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Improved conversion rates up to 15% by refining targeting criteria and optimizing ad placements across digital platforms.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Developed/Deployed comprehensive project plans for 30+ countries to ensure timely execution of all campaign deliverables.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
Email Marketing Specialist
HCL Technologies Pvt Ltd
Bengaluru
12.2019 - 10.2021
- Handled 5+ Project Management and Marketing Activities for Enhanced Results, Better Customer Awareness and Interaction, and Brand Sustainability & Promotional Activities
- Being SME of Email Campaigns Conducted team meetings to identify and resolve technical and process related queries from developers, testers, managers and help them implement better development and best practices
- Being member of Development team contributed to team with ways of working and providing assistance with improvement opportunities
- Conducting weekly calls with international markets to familiarize them with developed enhancement which Client can use at Global Level.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
- Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms
Web Developer
Accenture
Mumbai
07.2018 - 10.2019
- Developed 6 to 8 existing websites by doing minor changes using HTML and CSS
- Working with UI / UX designer to help create and implement best design practices
- Played active role in structuring Single Page Applications to make them easy to maintain and to ensure highly modularized
- Created user-friendly, effective, and appealing website using CSS and Bootstrap
- Along with project deliverables also worked on maintenance activities like resource allocations, subcontractor management, project budgeting and client reporting to eCommerce client
- Simultaneously worked on code refactoring to write better code from maintenance and support perspective.
Web Developer
ITSource Technologies Pvt Ltd
Mumbai
01.2018 - 07.2018
- Developed 2 to 3 custom web applications, resulting in tailored solutions for client needs.
- Collaborated with cross-functional teams to deliver high-quality web products on time and within budget.
- Designed engaging graphics and visual elements that contributed to cohesive online presence across multiple platforms.
- Resolved technical issues promptly, ensuring minimal disruption to website performance and user satisfaction.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
Education
Bachelor of Engineering - Electronics And Telecommunication
Mumbai University
Mumbai 01.2013 - 04.2018
H.S.C -
Maharashtra State Board
Mumbai 01.2011 - 04.2013
S.S.C -
Maharashtra State Board
Mumbai 01.2010 - 04.2011
Skills
Project Planning
undefinedPlatforms
Salesforce CRM
Veeva Vault/CRM
Marketo
SFMC
Adobe Analytics
DOMO
Technical Summary - Area
- Salesforce.com development, Lightning SFDC, Adobe Marketo, Veeva Vault, Marketing Cloud, Sales Cloud, Aura, LwC, Apex, Triggers, AmpScripting, Swift, Munchkin
- Marketing Automation, Marketo, SFMC, Veeva CRM, AEM
- Integration, Veeva CRM, Marketo, DOMO, SFMC, Claravine
- Databases & Tools, Workbench, Qlik Sense, SQL, MongoDB
- API Integrations, REST, SOAP, WEB APIs
Certifications Training
- Veeva Approved Email/CLM Certified
- Salesforce Marketing Cloud Email Specialist
- Adobe Marketo Expert
- Claravine – Adobe Analytics Expert
Personal Information
Nationality: Indian
Timeline
Campaign Management Lead
Accenture
01.2022 - 02.2024
Email Marketing Specialist
HCL Technologies Pvt Ltd
12.2019 - 10.2021
Web Developer
Accenture
07.2018 - 10.2019
Web Developer
ITSource Technologies Pvt Ltd
01.2018 - 07.2018
Bachelor of Engineering - Electronics And Telecommunication
Mumbai University
01.2013 - 04.2018
H.S.C -
Maharashtra State Board
01.2011 - 04.2013
S.S.C -
Maharashtra State Board
01.2010 - 04.2011
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