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Experienced Quantitative market researcher with 2 years at Ipsos India. During my tenure at Ipsos India, i have worked with clients like ITC and Unilever that has help me understand different types of research methodologies used, such as InnoCPT(concept product test), InnoTest(concept test), VIP,Benchmarking studies, Blind product test. I enjoy diving deep into consumer trends, competitor analysis, and market needs. Improving at gathering and analyzing data to identify valuable insights that inform strategic decision-making.
● Handled Product Test,Concept Test, Benchmarking, VIP and BPT studies from proposal,costing, questionnaire preparation to report delivery within stipulated timelines.
● Responsible for understanding client requirement & managing day to day client interaction independently.
● Handled project stakeholders like Data processing team,field team and scripting team to provide an seamless transition of the particular project.
● Experience in FMGC clients like ITC and Unilever (laundry).
● Leading the core execution of various studies which involves Scripting, liaising
with Project Management team and Field team briefing, etc
● Managing daily operations to ensure timely completion of the field work
● Assisted in analyzing data and deriving insights, along with designing
presentations for clients
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