Summary
Overview
Work History
Education
Skills
Extra Curriculars
Interests
Timeline
Generic
Bhagya Ashar

Bhagya Ashar

Market Research
Mumbai

Summary

Experienced Quantitative market researcher with 2 years at Ipsos India. During my tenure at Ipsos India, i have worked with clients like ITC and Unilever that has help me understand different types of research methodologies used, such as InnoCPT(concept product test), InnoTest(concept test), VIP,Benchmarking studies, Blind product test. I enjoy diving deep into consumer trends, competitor analysis, and market needs. Improving at gathering and analyzing data to identify valuable insights that inform strategic decision-making.

Overview

5
5
years of professional experience
3
3
Languages

Work History

Research Executive

Ipsos India
12.2023 - Current

● Handled Product Test,Concept Test, Benchmarking, VIP and BPT studies from proposal,costing, questionnaire preparation to report delivery within stipulated timelines.

● Responsible for understanding client requirement & managing day to day client interaction independently.

● Handled project stakeholders like Data processing team,field team and scripting team to provide an seamless transition of the particular project.

● Experience in FMGC clients like ITC and Unilever (laundry).

Management Trainee

Ipsos India
09.2022 - 12.2023

● Leading the core execution of various studies which involves Scripting, liaising

with Project Management team and Field team briefing, etc

● Managing daily operations to ensure timely completion of the field work

● Assisted in analyzing data and deriving insights, along with designing

presentations for clients

SALES MANAGER

PIRAMAL REALTY
5 2021 - 08.2022
  • Managing company's referral department for all 4 sites
  • Ensured major projects follow established timeline
  • Communicates team needs to other departments
  • Providing transparency to the customers to drive better customer experience.

MARKET RESEARCH

ASIAN PAINTS
05.2020 - 07.2020
  • Contacting dealers who dealt with Gypsum and conducted market research regarding the awareness and performance of the newly launched product and provided ideas for loyalty program.

MARKET RESEARCH

KAN INNOVATIONS PVT LTD
05.2019 - 07.2019
  • Conducted primary research to understand the buying behaviour, trends, consumer experience and emotional pain points related to footwear and to find out the problems people face as well as their needs
  • Worked on drawing conclusions and deriving insights from the data collected, making sense of qualitative data, analyzing and presenting quantitative data.

Education

MBA PGDM IN MARKETING -

IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE (IES MCRC)
01.2019 - 12 2021

B.COM - undefined

THAKUR COLLEGE OF SCIENCE AND COMMERCE
01.2014 - 12 2017

DIPLOMA IN DIGITAL MARKETING - undefined

UPGRAD ONLINE COURSE
01.2019 - 12 2020

Skills

  • MS Office

  • SPSS

Extra Curriculars

  • Participated in the TED-X community of IES College of Management. Worked under the curation department. The role was to organise the guests follow of speech and make sure their needs are met.
  • Worked at an NGO named Bhumi. Did beach cleaning and school painting activities.

Interests

Reading

Bikes

Dancing

Psychology

Timeline

Research Executive

Ipsos India
12.2023 - Current

Management Trainee

Ipsos India
09.2022 - 12.2023

MARKET RESEARCH

ASIAN PAINTS
05.2020 - 07.2020

MARKET RESEARCH

KAN INNOVATIONS PVT LTD
05.2019 - 07.2019

MBA PGDM IN MARKETING -

IES'S MANAGEMENT COLLEGE AND RESEARCH CENTRE (IES MCRC)
01.2019 - 12 2021

DIPLOMA IN DIGITAL MARKETING - undefined

UPGRAD ONLINE COURSE
01.2019 - 12 2020

B.COM - undefined

THAKUR COLLEGE OF SCIENCE AND COMMERCE
01.2014 - 12 2017

SALES MANAGER

PIRAMAL REALTY
5 2021 - 08.2022
Bhagya AsharMarket Research