BHASKAR CHOUDHARY

• Develop and implement strategic sales plans to achieve business objectives for BIO and BII portfolios across the assigned cluster.
• Lead a team of Area Sales Managers, Territory Managers, and front-line executives to deliver on volume, value, and market share goals.
• Own the P&L for the cluster and ensure cost-effective operations through optimal resource planning and budget utilization.
• Strengthen channel-wise performance (On-trade, Off-trade, and Retail) by enhancing distribution reach, visibility, and execution of trade marketing initiatives.
• Identify and develop new business opportunities, premium outlets, and emerging consumption occasions.
• Drive performance management and capability building across sales teams through structured reviews, training, and mentoring.
• Collaborate with cross-functional teams (Marketing, Supply Chain, Finance, HR) for seamless execution of national and regional initiatives.
• Ensure strict compliance with market operating norms, pricing, and statutory regulations.
• Monitor competitive landscape and proactively respond with agile strategies and tactical interventions.

· Handling a team of direct on role employees and drive company’s Sales & Marketing agenda for the BIO & BII portfolio.

· Handling CM for the Territory assigned as a individual Profit centre.

· Designing, Planning, and executing promotional events and company activation calendar jointly with key trade partners.

· Drive brand –wise sales and market share targets and growth in Key VL and HL outlets in Pune.

· Drive and achieve targeted penetration of focus brands as per company needs.

· Effectively implement S&D processes like outlet segmentation etc.

· Drive category-management in key properties.

Achievements

· Awarded the best ASM for H1 (June 2019-Dec 2019).

Area - Pune and Nashik

• Researched competitor activity and used findings to develop sales growth strategies.
• Established successful account relationships by building rapport and maintaining consistent communication.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• · Drive company’s Sales & Marketing agenda for the BIO & BII portfolio in Pune
• · Deliver brand –wise sales and market share targets and growth in Key VL and HL outlets in Pune.
• · Achieve targeted penetration of focus brands as per company needs.
• · Effectively implement S&D processes like outlet segmentation etc.
• · Drive category-management in key properties.
• Drive education / participation of all trade partners through trainings, skill honing etc.
• Planning and executing promotional events and company activation calendar jointly with key trade partners.

Achievements

• Awarded the Best Salesperson All India (2018).
• Best TSM award for achieving highest sales numbers in the zone in 2012-2013.
• 1stTSM to Beat RC in terms of Volume through Royal Stag Barrel Select

• · Handling Distributors and their sales force, Responsible for Objective setting, salesmen incentive, delivering primary, secondary sales numbers, scheme designs, promotions, and closing of sales.
• · Ensuring a productive and efficient team by training and developing the Sales Officers towards achieving stated objectives.
• · Delivering consistent growth over last year and gain in market share. Key Account Management: - securing volumes through volume tie-ups and agreements within the allocated budgets. (Events, Branding & Promotions).
• · Key Brands Handled – Chivas Regal, Ballantine’s, Absolut, 100 Pipers, Blenders Pride, Royal Stag, Fuel and Imperial Blue.
• · Institutional Sales & Business Development: – Identifying prospective institutional accounts, developing relations with key decision makers for business development through Tie-ups, visibility drive, events, in pre & post sales negotiations to achieve desired objectives.
• Ensuring Availability (SKU Wise), Visibility, Coverage and Increased consumption Trials of our Brands, Namely 100 Pipers, Blenders Pride, Royal Stag, and Imperial Blue.
• Achievements: -
• Launched Fuel Vodka successfully all over territory.
• Introduced S&D for my entire area.
• Introduced BIO successfully all over territory

• Handling Distributors and their sales force, Responsible for Objective setting, salesmen incentive, delivering primary, secondary sales numbers, scheme designs, promotions, and closing of sales.
• Ensuring a productive and efficient team by training and developing the Sales Officers towards achieving stated objectives.
• Delivering consistent growth over last year and gain in market share. Key Account Management: - securing volumes through volume tie-ups and agreements within the allocated budgets. (Events, Branding & Promotions).
• Key Brands Handled – Coco-Cola, Thumps Up, Sprite, Fanta, Mazza, Kinley Soda & Kinley Mineral Water.
• · Institutional Sales & Business Development: – Identifying prospective institutional accounts, developing relations with key decision makers for business development through Tie-ups, visibility drive, events, in pre & post sales negotiations to achieve desired objectives.
• Ensuring Availability (SKU Wise), Visibility, Coverage and Increased consumption Trials of our Brands, Namely- Coco-Cola, Thumps Up, Sprite, Fanta, Mazza, Kinley Soda & Kinley Mineral Water.
• Achievements: -
• Efficiently introduced model market (Total Coke Monopoly market)
• Made Thumps-Up market leader with 90% market share.