Bhavika Denod

Event Marketing:

• Managed all aspects of event planning, including scheduling, logistics, and vendor coordination to ensure smooth execution.
• Created content for event materials and video briefs, aligning with brand messaging and campaign goals.
• Ran LinkedIn campaigns to promote events and increase engagement.
• Organized guerrilla marketing activities to draw attention and expand reach.
• Handled lead nurturing before and after events using Apollo, Smartlead.ai, and Mailchimp.
• Assigned event leads to SDRs and sales teams for timely follow-up.
• Tracked event results and ROI through data analysis and dashboards in HubSpot.

Email Marketing:

• Nurtured leads from organic sources, events, and SDR outreach, helping close a client in the first month.
• Set up a scalable email system, including domain setup and technical configurations (DMARC, DKIM, SPF) for better deliverability.
• Ran mass outreach campaigns with Smartlead and tested Clay for better targeting and engagement.
• Used GPT and Gemini to plan weekly email campaigns, analyze performance, and write content,achieving a 45% open rate.

Content & Social Media Marketing:

• Created social media posts, including writing and visuals, using Canva.
• Wrote blog content using AI tools like Writesonic and ChatGPT to support SEO and lead generation.

Field Marketing:

Event Strategy and Management:

• Developed and executed a comprehensive playbook for hosting panel discussions and roundtables, including CXO-level experiential events across the Middle East and North America.
• Managed event calendars for North America and the Middle East & Africa (MEA), ensuring alignment with marketing strategies and optimizing scheduling for maximum effectiveness.
• Oversaw sponsorships, show-floor exhibitions, and agency relationships, ensuring meticulous implementation of end-to-end event strategies in accordance with brand experience guidelines.
• Successfully coordinated and executed prominent events such as HR Tech, Unleash, and Gartner IT Symposium.
• Traveled to Dubai to plan and execute major event, enhancing regional market presence and strengthening client relationships.

Lead Generation and Outreach:

• Created a playbook for generating leads through Executive LinkedIn Outreach and cold calling. Successfully organized 2 roundtables with 5+ attendees each, managing a $4000 USD budget.
• Executed targeted email campaigns to boost event attendance and engagement.

Thought Leadership and Content Planning

• Designed and coordinated thought leadership panels and roundtables, crafting topics to position the company as an industry leader.

Vendor Management

• Led end-to-end vendor selection and management, ensuring the procurement of reliable partners for logistics, catering, and technology.

Cross-Functional Collaboration

• Partnered with product, brand, design, and sales teams to develop personalized product demos and event materials.

Social Media and Marketing

• Developed and executed social media plans to promote events and drive registrations.
• Collaborated with design teams and external vendors to create engaging marketing materials and booth designs.
• Managed content positioning for marketing collateral and booths to align with marketing objectives.

Reporting and Analysis

• Conducted pre-event and post-event reporting, measuring ROI and analyzing performance metrics to refine future event strategies.

Email Marketing:

• Planned and executed outbound email campaigns for North America, leveraging tools such as Smartlead, Gmass, HubSpot, Lemlist, and Woodpecker.
• Generated 25-30 SQLs monthly at an efficient cost of approximately $30 per SQL, contributing to a net new pipeline valued at approximately $600K USD.
• Managed email deliverability to make sure campaigns hit the inbox, fixing issues with spam traps and black-listings, and set up authentication protocols like DKIM, SPF, and DMARC.
• Tracked metrics like bounce rates and spam complaints, and shared regular updates and tips to boost email campaign performance.
• Created engaging email copies and HTML designs for webinars, inbound/outbound campaigns, field events, and ad-hoc promotions.

Achievements:

• Achieved 100% of KPIs consecutively in Q1 and Q2 2022.
• Recognized with the "Ownership Mentality" award in both Q2 2022 and Q2 2023.
• Generated over 200 SQLs in 2023.
• Developed a comprehensive Field Marketing Playbook for Leena AI.

• Work closely with the Product & Experiential marketing team to assist in mass email campaign planning. Coming up with fresh ideas for weekly email campaigns and drafting email templates, CTAs, and subject lines.
• Complete ownership of Enterprise accounts for the North America region (B2B)
• Responsible for creating email lists and A/B test email scripts.
• Personalized one to one and bulk prospecting through various channels like LinkedIn, Email and email automation tools like outreach.io
• End-to-end account research of the named accounts to make a strategic plan for sales.
• Work closely with Account Executives to strategize the current sales pipeline and new accounts.
• Familiar with tools like Salesforce, HubSpot, Outreach.io, 6Sense, Sendoso.
• Regular interaction with C-level, exec- level, and mid-management of various companies.
• Occasionally responsible for evaluating candidates for internship programs.
• Responsible for giving hands-on training to new recruits

• Understanding of Order to Cash process with expertise in the North American market.
• Complete ownership of Enterprise accounts for the North America region (B2B)
• Work closely with Account Executives to strategize the current sales pipeline and new accounts.
• Regular interaction with C-level, exec- level, and mid-management of various companies.
• Occasionally responsible for evaluating candidates for internship programs.
• Familiar with tools like Salesforce, HubSpot, Outreach.io.

• Selected for a pre-placement offer and paid internship for 14 months in Feb 2019 which got extended for 5 months due to Covid-19.
• End-to-end account research of the named accounts to make a strategic plan for sales.
• Responsible for creating email lists and A/B test email scripts.