Summary
Overview
Work History
Education
Skills
Languages
Education Certifications
Quote
Personal Information
Core Competencies
Timeline
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BINITA SINGH

Mumbai

Summary

Strategic and creative Brand Marketing Specialist with 5+ years of experience shaping digital brand presence, managing cross-platform storytelling, and leading communication strategies. Adept at integrated campaign planning, social media execution, content development, and external communication. Certified in Brand Communication Management from MICA with a specialization in Social Media and PR. Known for collaboration, executional excellence, and people-first thinking rooted in a high-pressure, service-driven career foundation.

Overview

19
19
years of professional experience

Work History

Senior Cabin Crew

Jet Airways
06.2014
  • Supervised cabin crew teams and ensured seamless coordination and service excellence during flights
  • Delivered high-pressure crisis communication and safety management, enhancing passenger trust and team confidence
  • Acted as the communication bridge between passengers, crew, and flight deck to resolve issues and ensure regulatory compliance

Marketing Associate

Z47
09.2019 - Current
  • Spearheaded brand storytelling across social platforms including LinkedIn, Twitter, YouTube, and Instagram, building executive visibility and community engagement
  • Led the content creation and management of the company website, podcast, and video marketing initiatives
  • Collaborated with leadership to align brand narratives with firm’s investment philosophy and founder-first positioning
  • Monitored campaign performance and provided actionable insights to improve brand effectiveness
  • Ensured cohesive communication across internal teams and external partners to uphold brand integrity

Cabin Crew

Go Air
01.2011 - 01.2013
  • Ensured passenger satisfaction, safety, and service adherence to aviation standards
  • Conducted safety checks and delivered emergency response with a calm and composed leadership style

Freelance Corporate Anchor
01.2006 - 01.2011
  • Hosted live events and brand activations for clients including Asus, Samsung, ICICI Bank, Ponds, Sunsilk, Dove, MTV, and Zoom
  • Specialized in brand messaging, audience engagement, and influencer-led communication

Education

Brand Communication Management - Social Media and PR

MICA
05-2025

T.Y.BA - undefined

Bhavan's College, Mumbai University
01.2010

HSC (12th) - undefined

M.V.L.U. College
01.2006

SSC (10th) - undefined

Delhi University
01.2004

Skills

  • Brand Positioning
  • Campaign Planning
  • Market Research
  • Budgeting
  • Social Media Management
  • Content Strategy
  • Analytics
  • Messaging
  • Media Relations
  • Influencer Coordination
  • Event Marketing
  • Team Collaboration
  • Vendor Management
  • Reporting
  • Office Operations
  • Microsoft Office Suite
  • Canva
  • Google Suite
  • Internet Research

Languages

English
Hindi

Education Certifications

  • Brand Communication Management, MICA, 2025
  • T.Y.BA, Bhavan's College, Mumbai University, 10/01/10
  • HSC (12th), M.V.L.U. College, Mumbai, 01/01/06
  • SSC (10th), Delhi University, 01/01/04

Quote

I bring brand presence to life with clarity, creativity, and consistency. Let's build stories that stick.

Personal Information

Date of Birth: 09/14/88

Core Competencies

Brand Positioning, Campaign Planning, Market Research, Budgeting, Social Media Management (LinkedIn, Twitter, YouTube, and Instagram), Content Strategy, Analytics, Messaging, Media Relations, Influencer Coordination, Event Marketing, Team Collaboration, Vendor Management, Reporting, Office Operations

Timeline

Marketing Associate

Z47
09.2019 - Current

Senior Cabin Crew

Jet Airways
06.2014

Cabin Crew

Go Air
01.2011 - 01.2013

Freelance Corporate Anchor
01.2006 - 01.2011

T.Y.BA - undefined

Bhavan's College, Mumbai University

HSC (12th) - undefined

M.V.L.U. College

SSC (10th) - undefined

Delhi University

Brand Communication Management - Social Media and PR

MICA

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