Chaitany Thakare

Company Overview: Sports Foundation Focusing On Development Football,Athletics,Olympics

Pl Next Gen 23,24 & RFDL 23,24

• Led end to end social media & fan engagement strategy in cross functional role across clubs,agency,players,creators,PL For India
• Led on boarding & execution of streaming partner of the event for both the season drove 3x increase in YT subs for RFYS on season basis
• Made one of the viral content pieces during PL'23 based on original script writing
• Achieved 2x increase in avg viewership with both short & long form content across platforms during both season
• Led substantial coverage of 6 month long RFDL which is penultimate stage of PLNext Gen for both season
• RFDL strategy included producing localized content with regional flair, kolkata derby, ugc & fan led content
• Content deck link

Olympic & Athletics

• Conceptualized & executed content strategy for India’s first ever Olympic hospitality house in Paris at cross functional role
• India house work involved producing content around,Indian Olympians,Cricketers, live streams,performing artists,food, stakeholders voices,Influencers etc.
• Managed broadcast feed of the India House & partnered with various collaborators to amplify content
• Played instrumental role in launching & distributing Beyond The Podium podcast for RFYS across platforms
• Responsible for day to day posting & coverage of RF athlete topical events ( Asian games, Asian athletic championships )
• Collaborated with cross-functional teams to create engaging multimedia content aligned with marketing objectives on daily basis
• Managed editorial calendar, ensuring timely delivery of content and adherence to quality standards

• Company Overview: Official Grass root Football Academy of FC Barcelona
• Managed marketing campaign across all channels i.e digital / ATL/BTL with annual budget of 1-1.5 cr to achieve quarterly revenue targets on improved ROI
• Led effective communication strategy between internal stakeholders, agencies & FC Barcelona Club to deliver creative briefs / Manage Social Media / Brand Development
• Designed annual marketing budgets, projections, strategy & SOP for internal & external stakeholders
• Established credible brand presence for Barca Academy's assets across different platforms i.e website, youtube, FB, Instagram
• Led all content generation activities i.e creative briefs, content ideation & execution, events & PR whilst coordinating with different stakeholders/agencies at a times
• Led marketing, Sponsorship, PR for Barça academy's largest grass-root international football tournament in India for 2 years i.e Barça Academy Cup Asia Pacific 2019 & 2020
• Marketing, Communication, Brand Development

• Company Overview: professional 10 M Air Rifle Shooting Academy
• Launched #vision2024 campaign to promote the academy's mission to bring Olympic glory to India in professional shooting
• Marketing & Sales

• Responsible for writing articles, media press, for domestic & professional football league as well as international friendlies in India
• Developed & managed academy's social media content