Chandni Butta

• Led the vision, strategy, and execution of all consumer facing communications including working with media and market research agencies.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

1. Organizational Social responsibility

2. Carbonated Soft Drinks

OSR/ CSR-

• Led the “Greener Promise” umbrella branding for the corporate and PR approach to garner brand love.
• Worked closely with the ground level teams on the
• *Bottles for change* and *Nayi Ummeed* app for plastic recycling and water conservation respectively to maximise awareness amongst the TG.
• Led the joint partnership with CRY and Maharashtra govt. to launch the art project featuring artworks by children.

CSD -

• Led the launch strategy and overall category P & L.
• Involved in working on the flavour development & market segmentation of the CSD category.
• Optimized campaigns on key platforms - Youtube, Instagram, Snapchat & Facebook.
• Worked with Celeb management and media agency teams to launch the distinct identity and brand campaigns of the flavours.

1. Sustainability - USLP

2. Laundry + Personal Care Category

Unilever Sustainable Living Plan

• Led the work intended for positive behavior change. Worked on the “Start a Little Good Campaign” with the iconic National award winning “Shower” film garnering an Effie in “Good for Environment category 2020”.
• Partnered with team HUL and UNDP to launch the waste segregation campaigns to launch "Segregation at Source" project.
• Creative planning and production of the "BIN BOY" film
• Also worked on the "Virus ki kadi" series of films during Covid.
• Done extensive work on consumer insight mining and researches for the CSR projects.

RIN

• Work included creating the Global BCI matrix and local implementation for India, Pak, Bangladesh.
• Extensive development work on Brand key and communication matrix for the new identity. Devising the Brand Design language for all touch points. Worked closely with both BD & BB teams.
• Key highlights included the “Unstereotype” film done with Olympic Gold medalist ‑ Bhavani Devi.

Love & Care

• Strategy & creatives from inception to the GTM launch. Digital first approach propelled with a pan India release.
• Managed the influencer marketing and working with Celebs like Katrina Kaif, Saba Azaad & Manish Malhotra.
• Key highlights include an Effie award for the “Launch of the year” in the Homecare segment in 2020.

McDonald’s Business for West and South India.

• Managed a team of 8 people on the business and worked on Integrated campaigns across verticals.
• Worked directly with London HQ for the local brand and product.

Brands - Emirates Airlines (WAIO) & Thomas Cook (SAARC Nations)

• All consumer facing ATL, Digital and BTL activations.
• Extensive brand track and consumer research, brand recall evaluations and market strategy related work on existing and new business.
• Extensive work on India specific annual plans and comms. Managing all stakeholders including media and events across markets.

• Was reporting directly to the CEO and worked closely with the Singapore investors as the SPOC.
• Worked on crafting the Brand Identity and positioning strategy.
• Worked very closely with the R&D team on Consumer insights, Market intelligence & trend forecasters to strengthen business partnerships with Purplle & Nykaa.
• Worked on the Omnichannel approach to work on evaluation before acquisition.
• Handled the entire gamut of ATL, Digital/ social media, Influencer strategy and PR and BTL communication.

• Managed the overall P & L of the FMCG category.
• Traveled for work to Italy for international conferences, training, and supplier visits.
• Supervised the entire 360 Marketing plan ‑ ATL, BTL, PR, Media, Digital / Social Media (SEO ‑ SEM) for the brand.
• New channel expansion ‑ Modern trade and General trade activation.
• Stint included the FMCG sales exposure.

Worked on brands like Lux, Kellogg’s, Perfetti, Samsung Smartphones, Dabur, MasterCard.