Chandra Somani
Mumbai
Summary
A passionate retail professional with over 9 years of experience in Key Accounts Management , Brand Management and Buying & Merchandising across lifestyle & luxury spaces. In depth experience of Category Management of Non-apparels brands across various formats in organized retail like marketplaces, SIS stores , Modern Trade. Proficient in brand relationship management, managing teams and analyzing sale trends to derive purchase forecasts.
Overview
9
9
years of professional experience
Work History
Key Accounts Manager
ALDO - Apparel Group India Pvt Ltd
08.2023 - 02.2025
- Managing and fostering relationships with major e-commerce platforms including Myntra, Amazon, Tatacliq, Ajio, and Nykaa.
- Achieved sales targets and generated significant revenue growth from key accounts, resulting in a 35%+ YoY increase for FY 23-24.
- Creating and synchronizing marketing campaigns for each marketplace in accordance with the brand's promotional strategy.
- Coordinating with internal and external stakeholders to facilitate timely season launches, overseeing cataloguing, product shoots, and inventory management.
- Analyze inventory flow to ensure smooth distribution from brand to marketplace through the integrator Vinculum.
- Implementing effective sales tactics resulting in improved performance metrics.
- Consistently improving operational efficiency by effectively addressing issues and implementing best practices, leading to an enhanced customer experience.
Brand Manager
Swarovski - Harmony Distributors Pvt Ltd
08.2020 - 07.2023
- Effectively managed brand spends in accordance with annual budget, facilitating seamless information exchange among key stakeholders: brand, retailer, and company.
- Assortment planning, Base Stock plans, replenishment cycles in sync with sales forecasts
- Streamlined marketplace operations by establishing effective workflows for cataloguing, order processing, returns management, promotions implementation, and inventory sync.
- Crafted and implemented complete brand & marketing strategy from a 360 perspective to ensure enhanced brand visibility and increased revenue on the said platform
- Lead revenue growth for Swarovski at marketplace - Myntra by over 20% for FY 21-22
- Initiated brand launch for Cross (writing instruments) across various marketplaces & grew revenue to 2cr p.a over a period of 1 year.
- Collaborated with management team on new brand initiatives, leading the complete rollout and implementation of Triumph brand.
Buyer & Merchandiser
Shoppers Stop Pvt Ltd
04.2016 - 03.2020
- Lead Assortment Planning & Buying for Non-apps categories that included preparing Base-stock Plans, Replenishment Cycles, Buy plans.
- Have handled brands across beauty, jewellery, travel & luggage categories such as Christian Dior, Lancome, L'Occitane, Elizabeth Arden, Clarins, Shiseido, Swarovski, Tommy Hilfiger, Fossil, Samsonite etc.
- Planning for new brands and store roll outs in liaison with various teams like Visual Merchandising, Retail, Projects and Marketing
- Planned Retail space and brand allocations as per returns
- A deep understanding of target market and implementing a right product mix for the market
- Tracked and Planned Inter-store Transfers to increase full price sell throughs & profitability
- Ensured seamless communication and smooth operations between brand and store teams
- Consecutively awarded the 'Best Resource - Non-Apps' for Q1 & Q2 2019 for achieving over 15% GOLY and 130% target achievement
- Led Bill Buster promotion for Travel & Luggage category resulting in INR 25cr additional sales and 18% inorganic growth.
Education
MBA - Operations
Lala Lajpatrai Institute of Management
2016
Skills
Brand Relationship & Key Account Management
Marketing planning & implementation
Performance monitoring
Buying & Sales Forecasting
Inventory Analysis & Management
Team Management
Microsoft Office & Vinculum
Interests
- Reading
- Swimming
- Travelling & Hiking
- Fitness
Timeline
Key Accounts Manager
ALDO - Apparel Group India Pvt Ltd
08.2023 - 02.2025
Brand Manager
Swarovski - Harmony Distributors Pvt Ltd
08.2020 - 07.2023
Buyer & Merchandiser
Shoppers Stop Pvt Ltd
04.2016 - 03.2020
MBA - Operations
Lala Lajpatrai Institute of Management
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