Chirag Mahbubani
Mumbai
Summary
Data-Driven & User Centric Marketing Specialist with 3 years of experience in growth marketing and branding, specializing in the development of highly effective marketing strategies and demonstrating a comprehensive understanding of various marketing roles. Eager to apply this experience in the role of Assistant Manager, Marketing.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing & Branding Strategy Head
CodeFobe
02.2023 - Current
- Lead Generation: Led marketing campaigns, generating leads at a cost of only 40 rupees each with tools like Pabbly and Meta Ads.
- Sales and Engagement: Boosted sales and engagement by conducting webinars, rapidly filling capacity and driving product interest.
- Market Readiness: Led operations for CodeFobe app's transition to open beta testing, focusing on branding and educational content tailored to market insights, resulting in a successful 8/10 rating during the beta phase.
Assistant Marketing Manager / Product Marketing Associate
Edureka
09.2021 - 11.2022
- Revenue Growth: Utilized Data & trends to improve customer base communications across all funnels of the user journey, created marketing & sales collateral leading to an increase in monthly revenue by 500% within one year.
- Sales Funnel Optimization: Built a direct payment funnel for webinars, scaling it from scratch to contribute 20% of the total revenue, and increased sales qualified leads by 40%.
- Marketing Strategy Management: Managed a team of 2 associates and established strong relationships with 5 key stakeholders in leading & executing successful go-to-market strategies, directly contributing to 50% of the department's total revenue.
- Content Creation: Produced engaging marketing videos, doubling lead generation volume within a year and reducing the cost-revenue ratio from 50% to 35%.
Marketing & Branding Consultant
Self Employed
08.2019 - 09.2021
- Edureka: Created marketing materials to boost product awareness and encourage customer content sharing on social media.
- Grifpix: Collaborated on scriptwriting and video production for engaging channel content.
- Sharad Bansode: Oversaw the quality and execution of digital creative work.
- Goa Portuguesa: Guided social media strategy for consistent and effective brand presence on Instagram.
Professional Actor
Indian Television Industry
02.2014 - 03.2021
- Performed as main lead or primary character for multiple television shows and web series.
Social Media Marketing Intern
Yellow Design Studio
06.2012 - 11.2012
- Created official Facebook pages for Indian celebrities Virat Kohli, Prabhu Deva, and Sonakshi Sinha. Conducted daily updates on social media profiles to enhance the online presence of these celebrities.
Education
Bachelor of Mass Media - Advertising
R.D National College | Mumbai University
Mumbai01.2012
Skills
- Growth Marketing
- Marketing Campaigns
- Market Analysis
- Strategic Planning
- Customer Relationship Management (CRM)
- Social Media Marketing
- Project Management
- Digital Marketing
- Brand Management
- Communication Skills
Accomplishments
- Go-To-Market Execution: Worked under pressure to lead the launch of two critical Edureka programs, directly contributing to 50% of the department's total revenue.
- Data-Driven Marketing Strategy: Analyzed data and optimized marketing funnels, contributing to a 500% revenue increase and reduction in cost-revenue ratio from 50% to 35%.
- Stakeholder Management: Collaboratively built relationships with 5 key stakeholders across performance marketing, sales, design, product, and learning for campaign execution.
- Market Positioning & Branding: Conducted market research and developed the branding assets and positioning of a fun, free and easy to learn coding app for the CodeFobe App's upcoming beta launch.
Certification
- Post Graduate Program Certificate in Digital Marketing | Purdue University
- Full Stack Web Development - Super Intern | Edureka
- Creative Thinking | Imperial College London
- Brand Management | London Business School
- Introduction to Personal Branding | University of Virginia
- Google Digital Marketing Certificate | Google
- SEO Foundations | LinkedIn
Timeline
Marketing & Branding Strategy Head
CodeFobe
02.2023 - Current
Assistant Marketing Manager / Product Marketing Associate
Edureka
09.2021 - 11.2022
Marketing & Branding Consultant
Self Employed
08.2019 - 09.2021
Professional Actor
Indian Television Industry
02.2014 - 03.2021
Social Media Marketing Intern
Yellow Design Studio
06.2012 - 11.2012
Bachelor of Mass Media - Advertising
R.D National College | Mumbai University
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