Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Chiranjeet Burde

Campaign Manager
Pune

Summary

Growth and product Marketing Professional seeking to leverage extensive experience in Marketing, Campaign Strategy, and Analytics to drive business growth and digital engagement. With an experience of managing large-scale campaigns and optimizing digital marketing efforts at companies like Bajaj Finserv Ltd, Koo India and ICICI Prudential Life Insurance. My goal is to utilize expertise in performance marketing, Affiliate/partner management and funnel management, to enhance the digital presence and profitability of a forward-thinking organization.

Overview

6
6
years of professional experience

Work History

Marketing Campaign Manager

Bajaj Finserv
12.2022 - Current
  • Scaled digital platform from 35% to 45% by deploying new capabilities and campaigns- Insta EMI, Rewards and Email
  • Developed Rapid Calling Framework for digitally connected customers across email and app
  • Owning digital function of credit cards starting from product roadmap creation, requirement closure with product development teams, UAT, CUG, GTM, post Go-Live business funnel management
  • Collaborated with marketing teams to design and execute successful campaigns, driving app and website traffic leading to increasing awareness of credit card offerings.
  • Implemented targeted interventions based on user behavior analysis, enhancing efficiency of credit card qualification processes and improving overall quality of acquired customers
  • Launched Digital DIY journey on mobile app & web & scaled-up it’s share to 10% of overall sourcing (10 K cards per month)
  • Reduced churn rate with proactive communication and tailored engagement initiatives.
  • Spearheaded data-driven decision making, integrating analytics tools into daily operations for real-time insights.

Associate Manager

Koo India
04.2022 - 11.2022
  • Designing, executing and managing social media strategy for various eminent Spiritual Leaders,Temples,Astrologers and Devotional Singers.
  • Leveraged data to understand what worked on each social media platform to improve engagement rate with content moderation for better User Experience
  • Raised audience engagement by 25% by testing out content at different times and tracking number of Koo's per day, new user per day, daily active user, weekly active user.
  • Generated revenue through Ad Sales more than 20 Lacs in span of less than month.
  • Managing and tracking growth of Top 200 Non Verified spiritual creators with different category.

Operations Manager

ICICI Prudential Life Insurance Co.Ltd
10.2019 - 03.2022
  • Planning marketing and operations strategies based on statistics/ data obtained from previous performance and current marketing dynamics for more than 40 NBFC's.
  • Communicating and collaborating with advertising, design, marketing and logistics departments to ensure that key clients’ needs are met.
  • Managed day-to-day activities in co-ordination with internal/ external departments for smooth operations; directed customer service operations, ensured customer delight by achieving delivery & quality service in shortest possible time as per TAT
  • Devised, deployed and monitored process to boost long term business success and increased profit levels by 15%.
  • Budget monitoring and managing operational expense controls through system and Cross Functional teams.

Management Trainee

ICICI Prudential Life Insurance Co.Ltd
08.2018 - 09.2019
  • Successfully driven branch wise premium generation across 25 branches.
  • Achieved premium of 90 Lac in every month by driving team of 8 people.
  • Responsible for Revenue generation from ROM Maharashtra Region by ensuring 100% attachment ratio at all branches.
  • Establishing Quality Assurance through regular product audits.
  • Reviewed performance data to monitor and measure productivity, goal progress and activities.
  • Conducted thorough market research to identify growth opportunities and make informed decisions for company expansion.

Education

MBA - Marketing And Business Aanlytics

Institute of Management Technology
Nagpur
04.2001 -

Bachelor of Engineering - Electronics And Telecommunication

Prof. Ram Meghe College of Engineering
Amravati, India
04.2001 -

Skills

Driving end-to-end product roadmap

Accomplishments


  • Received Heroes Award for Exemplary Performance in FY 23-FY 24
  • Received Best Debutant award for Integration of Credit Card Journey
  • Received the Exemplary Performance Award from Business Head of ICICI Prudential Life Insurance for the performance in FY 18‐19
  • Received the Star Performer Award for Operations from Business Head of ICICI Prudential Life Insurance for the performance in FY 19‐20
  • Received the Rising Star Operations Award from Business Head of ICICI Prudential Life Insurance for the performance for H1 FY 21-22

Timeline

Marketing Campaign Manager

Bajaj Finserv
12.2022 - Current

Associate Manager

Koo India
04.2022 - 11.2022

Operations Manager

ICICI Prudential Life Insurance Co.Ltd
10.2019 - 03.2022

Management Trainee

ICICI Prudential Life Insurance Co.Ltd
08.2018 - 09.2019

MBA - Marketing And Business Aanlytics

Institute of Management Technology
04.2001 -

Bachelor of Engineering - Electronics And Telecommunication

Prof. Ram Meghe College of Engineering
04.2001 -

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Chiranjeet BurdeCampaign Manager