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Davesh Manral
Associate Manager - SEO
Mumbai
Summary
Spearheaded cross-functional projects, significantly improving processes and mentorship, with a keen focus on strategic planning and problem-solving at Publicis Global Delivery demonstrating exceptional analytical skills and adaptability.. Excelled in leveraging MS Office for advanced reporting, ensuring projects align with company objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Associate Manager
Publicis Global Delivery
2024.04 - Current
- Worked on multiple projects including FMCG, automobile, Ed-tech, Software, BFSI. The responsibilities included handling On-page, Off-page technical audits, generating reports based on set KPI's, hygiene checks to ensure optimal performance.
- Initiated Hygiene Checks implementations which resulted in traffic growth by 30% and later was scheduled as a practice across teams
- Managed cross-functional projects, ensuring timely completion and alignment with company objectives.
- Led team meetings regularly to discuss progress updates, identify challenges or roadblocks, and provide guidance towards successful project completion.
- Mentored junior team members, contributing to their professional growth and skill development.
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
- Optimized workflow processes to reduce bottlenecks and increase overall effectiveness.
- Enhanced team productivity by implementing efficient project management strategies.
Analyst
Publicis Groupe
2021.09 - Current
- Worked with clients like Nestle, Starbucks, and Gillete. Created strategies around content, SEO, performed gap analysis and identified scope for improvements in Content Ideation, excel automation and reports.
- Recommended process improvements to continually identify, analyze and fix constraints and challenges
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Scheduled and led meetings to discuss performance updates, workflow process, KPI's revision and further opportunities to maintain optimal performance.
Digital Marketing Executive
Goma
2021.01 - 2021.09
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Digital Marketing Executive
Butterfly Themes Design and Branding
2019.11 - 2021.01
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
Intern
Stay In Touch
2019.07 - 2019.10
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Education
Bachelor of Engineering Technology - Electrical, Electronics And Communications Engineering
Shivajirao Jondhale
Mumbai 2014.07 -
Skills
On-Page SEO
Technical SEO
Off-Page SEO
Backlink Strategy
Project Management
Strategic Planning
Presentations
Process Improvement
Work Planning and Prioritization
Adaptability
Marketing knowledge
MS Office
Analytical Skills
Problem-Solving
Accomplishments
During my tenure at Publicis Global Delivery, I demonstrated significant contributions to the SEO team, leading to my promotion from Analyst to Associate Manager. Some of the key accomplishments that supported this progression include:
Strategic SEO Campaigns: Developed and executed data-driven SEO strategies that resulted in a significant increase in organic traffic and improved search engine rankings for key clients. This included meticulous keyword research, on-page optimization, and content strategy alignment with client goals.
Technical SEO Expertise: Identified and resolved complex technical SEO issues, such as site architecture optimization, crawlability improvements, and site speed enhancements, leading to improved site performance and user experience.
Cross-Functional Collaboration: Successfully collaborated with content, development, and analytics teams to ensure SEO best practices were implemented across all digital channels, thereby maximizing the impact of SEO efforts.
Client Communication and Reporting: Maintained clear and effective communication with clients, providing detailed performance reports, insights, and recommendations that helped build trust and showcase the value of SEO initiatives.
Team Leadership and Mentorship: Took on leadership responsibilities, guiding junior analysts and coordinating with cross-functional teams to ensure seamless project execution and delivery. Provided mentorship and training to team members, contributing to the overall skill development of the SEO team.
Performance Optimization: Leveraged advanced SEO tools and analytics platforms to continuously monitor and optimize campaign performance, making data-driven decisions that contributed to exceeding client KPIs and business objectives.
Innovation and Continuous Learning: Stayed ahead of industry trends by actively engaging in continuous learning and experimentation with new SEO techniques and tools, which I then applied to client projects to maintain a competitive edge.
These accomplishments not only contributed to the success of client projects but also played a pivotal role in my professional growth, earning me the promotion to Associate Manager - SEO.
Certification
A-Z Bootcamp of digital marketing
Interests
Fitness
Content Writing
Hiking
Timeline
Associate Manager
Publicis Global Delivery
2024.04 - Current
A-Z Bootcamp of digital marketing
2023-10
Analyst
Publicis Groupe
2021.09 - Current
Digital Marketing Executive
Goma
2021.01 - 2021.09
Digital Marketing Executive
Butterfly Themes Design and Branding
2019.11 - 2021.01
Intern
Stay In Touch
2019.07 - 2019.10
Bachelor of Engineering Technology - Electrical, Electronics And Communications Engineering
Shivajirao Jondhale
2014.07 -
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