Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Debasish Gupta

Growth Leader | Marketing, Sales & Customer Success
Pune

Summary

Board-engaged C-suite leader with 25+ years driving strategy, P&L, and market leadership for global brands across Asia and Europe. Hold an MBA from ISB Hyderabad and a Mechanical Engineering degree from NIE Mysore. Expert in accelerating brand value, revenue, EBITDA, and loyalty via digital, AI-driven, and omni-channel strategies. Skilled in revitalizing high-potential business units, building Centers of Excellence, and forging partnerships across business stages. Experienced managing teams of 50+, $25M marketing budgets, and $500M revenues. Known for collaborative, empowering leadership that builds high impact teams and delivers sustainable results. Trusted advisor with a strong track record mentoring leaders and shaping company direction through data-driven insights, brand building and strategic alliances.

Overview

28
28
years of professional experience

Work History

Associate Principal (Partner)

ZS Associates (ZS)
03.2021 - Current
  • Collaborated with the board to craft a strategic roadmap tackling marketing, customer experience, channel mix, operations, and product challenges, driving growth through optimized investment, customer expansion, channel strategy, and product innovation.
  • Engineered AI initiatives that boosted repeat sales by 10% and new customer acquisition by 5%, maintaining 95% project retention through value delivery and trusted partnerships.
  • Accelerated retail practice growth by establishing thought leadership, building top-tier teams, expanding client networks, and creating a Centre of Excellence; developed the go-to-market (GTM) strategy and mentored team members into leadership roles.

General Manager – Customer Engagement

Diamond Star Consulting Services JSC
06.2019 - 01.2021
  • Launched a digital loyalty platform, partnering with over 200 merchants, that enhanced customer acquisition and engagement and drove significant sales growth of 15%.

Business Advisor and Consultant

01.2017 - 05.2019
  • Consulted for Direxions, Insight Alpha, Gerson Lehrman Group, LYNK, and Third Bridge as a retail sector expert, advising on customer experience, loyalty strategy, and marketing to deliver insights and implementation plan that drove business growth.

Senior VP and Head - Marketing, Loyalty, and Analytics

Shoppers Stop Limited
02.2016 - 12.2016
  • Orchestrated the implementation of Boston Consulting Group’s Vision 2020, shaping marketing and loyalty roadmaps that elevated brand value and revenue growth.
  • Championed omni-channel and analytics-driven transformation, unifying the customer journey to achieve a 6% increase in engagement while driving loyalty penetration from 71% to 76% through optimized marketing spend and personalized campaigns.

Marketing Head

Marks & Spencer Reliance India Pvt. Ltd (M&S)
09.2013 - 01.2016
  • Defined brand, category, and customer strategies that drove 12% CAGR in revenues and sustained brand health. Led launch on ecommerce to expand digital reach and revenue streams, while driving brand building and new market visibility.
  • Designed M&S’s first global digital loyalty program, increasing loyalty share from 80% to 83% and enhancing retention through dynamic rewards and a frictionless, cardless experience.

General Manager

Lifestyle International Pvt. Ltd
12.2006 - 08.2013
  • Drove brand growth and market expansion by developing brand properties and leveraging media partnerships, boosting visibility and customer engagement for 11% revenue growth.
  • Scaled private label share to 20% and built a retail media platform that enabled targeted customer marketing, strengthening category differentiation and unlocking monetization.

Other Sales and Marketing Positions

08.1997 - 11.2006
  • Boosted branch performance by 35% at Godrej & Boyce, securing key accounts and closing a $700K order. Secured Tata Motors’ largest police fleet order of the year.

Education

MBA - Marketing

Indian School of Business
Hyderabad
04.2001 -

Bachelor's in Engineering - Mechanical Engineering

National Institute of Engineering
Mysore
04.2001 -

Skills

    Growth & Market Expansion Strategy

    Digital, Data & AI-Driven Transformation

    P&L Ownership & Commercial Excellence

    Brand Building & Customer Experience Design

    Board & C-Suite Stakeholder Management

    Program & Project Leadership

    Strategic Partnerships & Ecosystem Development

    Organizational Leadership & Talent Development

Accomplishments

  • Executive Board Collaboration & Commercial Leadership: Partnered with the global board to drive marketing, channel expansion, and product portfolio growth, achieving up to 12% CAGR in revenue.
  • International Market Expansion & AI-Driven Growth: Scaled ZS’s retail practice across 14 countries with a 30% fee growth CAGR, spearheading AI-powered SaaS deployment and commercial consulting that accelerated revenue growth and market expansion.
  • Digital Innovation & Strategic Alliances: Integrated digital and physical channels, launched coalition loyalty programs, and introduced AI platforms. Forged strategic partnerships to unlock new revenue streams and enhance customer experience and brand visibility.
  • Awards & Recognition: Received ZS’s Global Champions Award for leading the top global project. Honored at M&S’s London symposium for best brand launch campaign. Led Lifestyle’s store rebranding, winning the “Most Admired Retailer” at the India Retail Forum.

Timeline

Associate Principal (Partner)

ZS Associates (ZS)
03.2021 - Current

General Manager – Customer Engagement

Diamond Star Consulting Services JSC
06.2019 - 01.2021

Business Advisor and Consultant

01.2017 - 05.2019

Senior VP and Head - Marketing, Loyalty, and Analytics

Shoppers Stop Limited
02.2016 - 12.2016

Marketing Head

Marks & Spencer Reliance India Pvt. Ltd (M&S)
09.2013 - 01.2016

General Manager

Lifestyle International Pvt. Ltd
12.2006 - 08.2013

MBA - Marketing

Indian School of Business
04.2001 -

Bachelor's in Engineering - Mechanical Engineering

National Institute of Engineering
04.2001 -

Other Sales and Marketing Positions

08.1997 - 11.2006
Debasish GuptaGrowth Leader | Marketing, Sales & Customer Success