Deepak Raina
Chief Channel Officer
Mumbai
Summary
Experienced Business Head with a demonstrated history of working in the entertainment industry. With diverse skill set and have successfully worked across various functions, including business strategy, P&L management, consumer behavior analysis, content evaluation, product development, and brand management.
Overview
18
18
years of professional experience
Work History
Chief Channel Officer- Zee Bollywood, Zee Action and Zee Classic, Strategy Head HMC
ZEEL
04.2021
P&L Management, Manage Cost, Drive Business Growth, Creating Monetizable Oppurtunities, Orchestrate Cluster Share
Deputy Business Head
ZEEL
04.2020 - 03.2021
Strategy Head HMC
ZEEL
06.2014 - 03.2020
Associate Director- S Group
Tam Media Research (Nielsen Subsidiary)
06.2006 - 05.2014
Provided consultancy services to TV channels across different genres, focusing on product and business development. Also handled client servicing for national and regional clients.
Education
MMS -
Mumbai University (N.L. Dalmia Institute of Management Studies & Research)
B.E. Computers - undefined
Mumbai University
Skills
Business Planning
undefinedAdditional Information
In my earlier role, have Handled clientele from TV Broadcast, Radio broadcast, Publications, Production houses, Financial Institutes and Auditing firms primarily across Mumbai, Delhi, and Kolkata. Handled a diverse team of 15 people across different geographies and functions. Presenter at Nielsen conference (Consumer 360) in Nov 2009. Represented TAM Media at Nielsen Florida 2013. Represented Zee at Markdata Conference at Portugal 2015, 2017.
Department
Zee Cinema
Reporting To
Ruchir Tiwari
Date Submitted
10/30/22
Career At Current Company
Chief Channel Officer- Zee Bollywood, Zee Action and Zee Classic, Strategy Head HMC, 04/2021 - Current date, Delivering on the Viewership Goals- Planning, Execution, and Tracking., Creating Revenue maximization Opportunities- Solutions for Sales maximization., Financial Planning and P&L Management for HMC, Heading Cluster Research& Insights team- implementation of insights across Programming & Marketing functions ensuring operational efficiencies and error free On-air execution, Implementation of Movie Optimiser- improving adoption rates and the tool to make it future proof., Supporting Acquisition and Syndication functions to help them develop Movie syndication criterions and quantifiable metrics for the Movie acquisition.
Goals And Achievements
- Cluster Viewership share, 90-95% achievement in last three years, Orchestrating Market share across channels in the cluster, Timely/ Accurate Projections, Environment scan, scheduling efficiencies, Daily Viewership monitoring.
- Implemented Movie Optimiser Tool for the Cluster and now for other Movie channels in the network., Liaising with the Tech Partner for implementation and improvement, testing the changes in the Business Environment.
- Targeting Positive Gross Contribution for the Cluster P&L, Creating Revenue maximization Opportunities- through movie festivals, Premiere monetization across network channels, FCT management for Revenue maximization.
Direct Reports
- Director Strategy & Insights
- Associate Director Strategy & Insights
Team Size
7
Interactions
- Sales Department, Devising Brand solutions for impact monetization, FCT negotiations, Premiere planning, Revenue and ER tracking
- Finance- FPA Team, Movie Buying cost plan, cost amortization working, P& L management
- Central Marketing and Research Team, Network promo planning, collaborate on new tool development, collaborate on new marketing initiatives like ILT20 etc
- Distribution Team, New channel placement, improve LCN for key channels, distribution audit
Team Composition
- Director Strategy & Insights, Insights Director from a TV Broadcaster
- Associate Director Strategy & Insights, Insights Resource from a TV Broadcaster
- Sr. Manager Strategy & Insights, Data & Insights Resource from a TV Broadcaster or Research Agency
- Manager Strategy & Insights, Data & Insights Resource from a TV Broadcaster or Research Agency
Success Measurement
- Viewership Goals
- P&L - Profitability
- Innovation & Being Ahead of Competition- Correct forecast, Tech. solutions, content analytics and Daily Tacticals.
Improvement Areas
- Ability to Inspire
- Negotiation Skills
Professional Aspirations
to be in a position where I can independently handle a bigger business or an SBU, to be in a position where I can take or influence decision making at a Global level
Aspiration Actions
- Improve on the Negotiation skills
- Sharpen communication skills
- Participate in Global leader forums to help get the Global exposure
Prior Experience
TAM Media Research (Nielsen Subsidiary), Delivering customized research solutions- through Consulting Projects. To seek new revenue opportunities. Handling queries on audience behaviour, provide support and monitor satisfaction levels at client’s end. Negotiations on Deal renewals and agreements. Tracking cash flow.
Organization
ZEEL
Timeline
Chief Channel Officer- Zee Bollywood, Zee Action and Zee Classic, Strategy Head HMC
ZEEL
04.2021
Deputy Business Head
ZEEL
04.2020 - 03.2021
Strategy Head HMC
ZEEL
06.2014 - 03.2020
Associate Director- S Group
Tam Media Research (Nielsen Subsidiary)
06.2006 - 05.2014
MMS -
Mumbai University (N.L. Dalmia Institute of Management Studies & Research)
B.E. Computers - undefined
Mumbai University
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