Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Deepali Jagdale

Mumbai

Summary

Passionate and results-oriented Data Analyst with 8+ years of experience in the banking sector. Specialized in customer behavior analysis, campaign strategy, and market intelligence. Proven ability to manage end-to-end analytics projects using SQL, SAS, Excel, and Unica Enterprise Software. Adept at turning data into actionable business insights to enhance customer engagement and drive strategic growth.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Manager - Analytics

Kotak Mahindra Bank
05.2024 - Current
  • Lead the design and analysis of PA/PQ campaigns for optimized customer targeting
  • Developed dashboards for secured lending product market share (Home Loan, LAP, LAS)
  • Collaborate across teams for data-driven decisions

Manager - Analytics & Strategy

Kotak Mahindra Bank
06.2021 - 04.2024
  • Analyzed customer behavior to boost cross-sell and activation rates
  • Leveraged bureau data (CIBIL, Experian, CRIF) for actionable insights
  • Supported strategic segmentation initiatives

Deputy Manager - Campaign Analytics

Kotak Mahindra Bank
05.2018 - 05.2021
  • Ensured accurate and efficient campaign data execution
  • Performed post-campaign analytics and optimized SQL queries for efficiency

Assistant Manager - Campaign Management

Kotak Mahindra Bank
10.2016 - 04.2018
  • Designed and executed multi-channel campaigns using Unica ffinium
  • Boosted CASA acquisition through strategic campaign execution

SQL Developer - Campaign Operations

HDFC Bank
09.2014 - 09.2016
  • Built Unica-based SQL campaigns for outreach via SMS, Email, Push & Voice Broadcast
  • Enhanced efficiency of campaign delivery pipelines

Education

MCA - Computer Engineering

University of Mumbai
Mumbai
06.2016

BSc - Information Technology

DG Ruparel College
Mumbai
06.2013

Skills

  • SQL
  • SAS
  • Excel
  • Unica Enterprise Software
  • Query Optimization
  • Data Analytics
  • Customer Segmentation
  • Campaign Management
  • Bureau Data Analysis (CIBIL, Experian, CRIF)
  • Reporting oversight

Certification

  • SQL/Data Analytics Certifications
  • Unica/Marketing Analytics Courses

Timeline

Senior Manager - Analytics

Kotak Mahindra Bank
05.2024 - Current

Manager - Analytics & Strategy

Kotak Mahindra Bank
06.2021 - 04.2024

Deputy Manager - Campaign Analytics

Kotak Mahindra Bank
05.2018 - 05.2021

Assistant Manager - Campaign Management

Kotak Mahindra Bank
10.2016 - 04.2018

SQL Developer - Campaign Operations

HDFC Bank
09.2014 - 09.2016

MCA - Computer Engineering

University of Mumbai

BSc - Information Technology

DG Ruparel College
Deepali Jagdale