Deepali Jagdale
Mumbai
Summary
Passionate and results-oriented Data Analyst with 8+ years of experience in the banking sector. Specialized in customer behavior analysis, campaign strategy, and market intelligence. Proven ability to manage end-to-end analytics projects using SQL, SAS, Excel, and Unica Enterprise Software. Adept at turning data into actionable business insights to enhance customer engagement and drive strategic growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Manager - Analytics
Kotak Mahindra Bank
05.2024 - Current
- Lead the design and analysis of PA/PQ campaigns for optimized customer targeting
- Developed dashboards for secured lending product market share (Home Loan, LAP, LAS)
- Collaborate across teams for data-driven decisions
Manager - Analytics & Strategy
Kotak Mahindra Bank
06.2021 - 04.2024
- Analyzed customer behavior to boost cross-sell and activation rates
- Leveraged bureau data (CIBIL, Experian, CRIF) for actionable insights
- Supported strategic segmentation initiatives
Deputy Manager - Campaign Analytics
Kotak Mahindra Bank
05.2018 - 05.2021
- Ensured accurate and efficient campaign data execution
- Performed post-campaign analytics and optimized SQL queries for efficiency
Assistant Manager - Campaign Management
Kotak Mahindra Bank
10.2016 - 04.2018
- Designed and executed multi-channel campaigns using Unica ffinium
- Boosted CASA acquisition through strategic campaign execution
SQL Developer - Campaign Operations
HDFC Bank
09.2014 - 09.2016
- Built Unica-based SQL campaigns for outreach via SMS, Email, Push & Voice Broadcast
- Enhanced efficiency of campaign delivery pipelines
Education
MCA - Computer Engineering
University of Mumbai
Mumbai06.2016
BSc - Information Technology
DG Ruparel College
Mumbai06.2013
Skills
- SQL
- SAS
- Excel
- Unica Enterprise Software
- Query Optimization
- Data Analytics
- Customer Segmentation
- Campaign Management
- Bureau Data Analysis (CIBIL, Experian, CRIF)
- Reporting oversight
Certification
- SQL/Data Analytics Certifications
- Unica/Marketing Analytics Courses
Timeline
Senior Manager - Analytics
Kotak Mahindra Bank
05.2024 - Current
Manager - Analytics & Strategy
Kotak Mahindra Bank
06.2021 - 04.2024
Deputy Manager - Campaign Analytics
Kotak Mahindra Bank
05.2018 - 05.2021
Assistant Manager - Campaign Management
Kotak Mahindra Bank
10.2016 - 04.2018
SQL Developer - Campaign Operations
HDFC Bank
09.2014 - 09.2016
MCA - Computer Engineering
University of Mumbai
BSc - Information Technology
DG Ruparel College
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