Deepshikha Bhatnagar

1. Provide creative direction, mentorship and thought leadership to the team and pave the way for disruptive and innovative storytelling in the genre of fiction and non-fiction programming.

2. Strategize and drive the development of compelling and effective visual and narrative elements that resonate with the target audience and contribute to the overall success of the organization / project by aligning with the global vision of the organization.

3. Oversee content development, work closely with the monitoring and learning team to create feedback loops that generate actionable data that can be used to improve content.

4. Designed innovative creative strategies to raise brand awareness and engagement for organization.

Branded Content Programming

In my role as Director, I worked closely with the core creative team to craft a high-quality and entertaining YouTube series. This show showcased leading Indian influencers as they prepped alongside Ankush Bahuguna, using Lakme makeup to create stunning looks.

Branded Content Programming.

SHOW RUNNER, DIRECTOR, PRODUCER

• Teamed up with Tanishq, India's premier jewellery brand, to produce a captivating show called THE GREAT INDIAN BRIDE, highlighting their exquisite bridal jewellery.
• Directed the show and the photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
• Monitored industry trends to keep creative materials fresh and engaging.
• Formulated and monitored budgets to manage expenses and control costs.
• Supervised Edits.

Developed a reality show concept called "Hipi Stunner" tailored for the short video app called 'Hipi', for the Zee enterprise group. Working closely with the core creative team, I orchestrated the design and mentored the tasks to ensure an engaging experience for the audience.

Developed on-air persona that resonated with target demographic, leading to a loyal fan base and positive reviews.

• As Director, I collaborated intricately with the core creative team to weave captivating and enchanting tourism films for Meghalaya Tourism.
• Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking in extreme demographics.

Channel Head, strategist and the creative lead for Culture Machine’s premier lifestyle digital channel- BLUSH.

As the Channel Head of Blush, My vision for Blush wasn't just about captivating storytelling; to offer viewers a journey through diverse genres of fiction and non-fiction, meticulously crafted to resonate with the modern woman.

Key role:

• Developed socially relevant high-quality content strategy for the channel that builds audiences and brand loyalty.
• Interacted regularly with the analytics team to study social behavior and find creative ways of turning essential information into engaging content that brings a shift in attitude.
• Partnered with our internal production team to promote competitive, cost-effective content production standards.
• Maintained a keen awareness and understanding of content trends and popular culture across the globe.
• Maintained steadily growing organic engagement and subscriptions to the channel.
• Spearheaded rebranding campaign to meet and exceed quarterly sales goals.

Band Baajaa Bride with Sabyasachi Mukherjee,

Season 1-9

• Winner of the prestigious award of 'Best Fashion & Lifestyle Programme' at the Indian Telly Awards for 3 consecutive years.
• From meticulously sculpting every episode to weaving intricate storylines and treatments, from execution and final touches in the editing room, each season has been a whirlwind of creative satisfaction and exhilarating challenges.
• Plan and execute seamless brand integration.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Designed comprehensive show rundowns outlining detailed cues for crew members during live events.
• Developed schedules for production, editing, and duplication for timely delivery.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Oversaw all technical aspects of shows, ensuring optimal sound, light, and video quality.
• Led cross-functional teams from script development through final curtain call, ensuring cohesive vision throughout entire production process.

• Coordinated with producers and on-air talent to create program content, new ideas, and segments.
• Cultivated a network of reliable freelancers who contributed their expertise as needed across multiple projects.
• Ensured compliance with industry regulations, legal requirements, safety protocols during all stages of production.
• Developed project budgets and managed production costs.

• In my role as Show Director for Fox Life Channel, I helmed "Design HQ," a captivating program that granted VIP access to the lavish cribs of Bollywood's A-listers.
• Evaluated scripts to identify creative strategies and resource needs.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Directed an Ad Film for the brand celebrating the association of Forever Mark with Sabyasachi- the iconic fashion Label.

• Streamlined communication between departments to foster collaborative work environments.
• Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
• Collaborated with network executives to define and propel organization's mission and vision.

• Hosted by India’s leading Fashion Icon AmbikaAnand, this show is a heady cocktail of lifestyle & fashion makeover with enough and more celeb spotting.
• Collaborated with network executives to define and propel organization's mission and vision.
• Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
• Designed comprehensive show rundowns outlining detailed cues for crew members during live events.

• Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
• Brainstormed ideas to create useful content for clients.
• Shot and Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Evaluated scripts to identify creative strategies and resource needs.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.

• Incorporated innovative recipe design along with the chef.
• Wrote compelling, succinct, clear episode scripts under tight deadlines.
• Created Edit notes.
• Presented clients with unique screenplay options based on overall marketing objectives.

• Delivered high-impact episodes with superior imagery and taut editing.
• Collaborated with team members on topic ideation to determine key audience engagement pointers.
• Developed and pitched story ideas to editors.
• Generated ideas for new content series or formats based on audience interests and market trends.
• Produced original, creative content for promotional advertisements and marketing materials.
• Incorporated review comments and corrections into existing documentation.

• A mini travel series on Egypt. World renowned Santoor player- Rahul Sharma travels to Egypt, capturing the Egyptian way of life & its influence on their local music.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Consulted with editors to shape story and eliminate any errors.
• Wrote compelling, succinct, clear episode scripts under tight deadlines to capture the essence of the country.

• Conducted thorough research for accurate destination information and insider tips.
• Collaborated with team members on topic ideation to determine key goal and target audience.
• Produced original, creative content for promotional episodes for tourism boards.
• Wrote and edited episodes.

• Worked with copyediting and development editors to enhance development and presentation of each piece for kids programming.
• Conducted intake meetings with project managers to gather requirements and understand unique needs.
• Spearheaded brainstorming sessions within the writing team, generating innovative ideas for new projects or refining existing ones.
• Enhanced audience experience by crafting compelling narratives and relatable characters.
• Established lasting relationships with clients based on trustworthiness and dedication to the craft, leading to repeat business and referrals.

• Tailored writing style for various destinations to capture its true flavour, adapting to different target audiences and brand guidelines.
• Edited and proofread drafts of articles and other documents.
• Wrote and edited communications within assigned beat areas.

1. Writer for MTV music based show- "Feel the Music”:

2. Writer & edit supervisor of a theatrical promotional AV for the Indo-Italian chamber & several other tourism corporate films.

3. Writer of a short film /Promotional AV for GIIS- Singapore.

4. Writer of a corporate AV for 3i-Infotech

5. Trainee reporter with CNBC- Tv 18.

6. Assistant producer on the show Young the Features Turks hosted by ShireenBhan