Web Designing
Dhirendra Inamdar
Sales | Operations | Execution | GTM | RTM | Trade Marketing | Project/ Client/ Stakeholder/ Vendor Management | SFA Technology | Business Intelligence
Mumbai
Summary
Proven hands-on professional with 25 years of extensive cross-functional expertise spanning sales, retail, execution, and business operations. Adept at managing diverse and extensive workforces while driving significant sales growth, optimizing processes, and delivering innovative, people-centric business solutions. Recognized for aligning day-to-day operations with OKRs, KPIs and achieving measurable improvements in performance and productivity. Encourages a steadfast commitment to collaboration, meticulous attention to detail, and thought leadership, underpinned by unwavering ethics and integrity. Demonstrates exceptional planning, problem-solving, and strategic decision-making skills to identify growth opportunities and implement impactful changes. Resilient and results-driven, with a track record of developing high-performing teams, improving workflows, and achieving execution excellence.
Overview
27
27
years of professional experience
2
2
Certificates
4
4
Languages
2
2
years of post-secondary education
Work History
Chief Sales Manager
Auric Beauty Products Private Limited
Mumbai
10.2024 - Current
- Administering the sales and operations for the Beauty brands that are into Makeup, Skincare, Bath & Body and Mens range Brand named as Auric, Aureana, Alchemy, Ekanta and My Man via assisted selling channel.
- Steering channel management operations by leading a team of Area managers, Sales officers, Supervisor, Makeover artist, and Beauty Advisors (BA).
- Developing and implementing effective sales strategies for Up-selling, Cross-selling, UPB, VPB, increasing lines per bill, etc.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Responsible for developing and executing strategies to improve sales, inventory, and customer service.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Conducting market visits at retail stores to understand the health of the business and for corrective actions.
- The dashboards and reports were used to track sales performance and identify trends with this the managers were able to make better decisions based on the data.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Built relationships with customers and community to establish long-term business growth.
National Operations & IT Head
NextG Apex India Private Limited/ Dayworth Retail
Mumbai
04.2019 - 09.2024
- Company Overview: JV of Daymon Worldwide US & Dayworth retail solutions.
- Company Takeover: Transition in 2021 to NextG Apex
- Administered Private label Tata Trent clients Beauty & FMCG business operations for Westside and Star Bazaar (Studiowest, Fabsta, Klia, Skye)
- Administered client business managing their Sales, Operations, Execution for multiple clients like Hell Energy drink, Bacardi, Reload - Fast&Up (Beauty, Beverage, FMCG & Liquor)
- Administering SFA/ CRM Technology developments for roles like Field Sales, Promoters, Merchandisers, Auditors, for multiple clients of Beauty, Beverage & FMCG like Faces Canada, Feelings Perfume Bar, Mcaffeine, Hell Energy, Reload, Bacardi, Mamafeast
- As a core team member, developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Gained 60% incremental in client business by developing and maintaining strong relationships with key decision-makers
- Steering channel management operations by leading a team of Regional managers, Area managers, sales representatives, merchandisers, and beauty advisors.
- Developed and implemented incentive structures, sales SOPs, sampling policies, evaluation matrix, agency contracts, and other HR & sales related matters
- The team exceeded sales achievements ranging from 20% to 40% from the assigned Target and was recognized as the top-performing team in the organization
- Developing and implementing effective sales strategies like Up-selling, Cross-selling, Unit Per Bill, Value Per Bill, increasing lines per bill, etc
- Responsible for developing and executing strategies to improve sales, inventory management, and customer service
- Played a key role in recruiting and coaching MIS, Sales managers, Beauty managers, Beauty advisors, and sales representatives
- Developed and implemented training programs that resulted in a 14% increase in sales productivity along with customer satisfaction
- Identified training needs for managers and representatives for all brands and arranged training programs that were tailored to the specific needs of the employees
- Conducting market visits and reviews with the client on the health of the business and for future Growth plans + expansions
- Stipulating Retail operations and effective in managing Product Display, Visual Merchandising, Market Execution for Beverage brand in 1 million+ stores, and In-Store promotional activities for 150+ stores
- Planned and executed makeover and sampling activities for existing products and NPDs, resulting in a 20% increase in sales
- Led all aspects of the business unit, including sales, marketing, training, commercial strategy, brand building, and competency development
- Developed and communicated key marketing strategies to the team through a variety of channels, including group presentations, individual meetings, and emails
- The structured dashboards and reports were used to track sales performance and identify trends and the businesses were able to make better decisions based on the data
- Spearheaded the development and implementation of innovative software solutions, resulting in increased operational efficiency.
- Responsible for ensuring the smooth functioning of SFA systems, managing a team of IT professionals, and developing and implementing new features.
Head - Operations
Kaunis Marketing Services Pvt. Ltd.
Mumbai
10.2017 - 03.2019
- Company Overview: Artdeco Group Germany (Brands - BeYu, Malu Wilz, Anny)
- Head - Operations, Sales - Modern Trade, Key Accounts, E-Commerce & later was added Trade Marketing
- Spearheaded 300 + assisted selling channel operations related to Beauty & CRM technology for Consumer info, Sales & inventory data
- Managed 90 + stores sales for chains like Shoppers Stop, Future Lifestyle, Lifestyle International, Health & Glow, Dabur New-U, etc., E-commerce like Nykaa, Big Basket, Purplle, Myntra, etc., Marketing for brands (Trade Promotions, Activations, In-store Visibility and Capex requirement)
- Conducting regular trade visits to assess the success of new launches in markets
- Tracking competitor activities and prepared reports on competitor performance; sent regular updates on new Point-of-Purchase (POP) / Point-of-Sale (POS) strategies being rolled out by competition
- Implemented systems and procedures to increase sales.
- Leveraging all Below-The-Line (BTL) marketing campaigns by designing tools and programs for engaging with consumers
- Spearheading the development of regional shopper insights by leading, designing, and executing shopper behavior studies in the modern trade
- Steering RBRO, data analysis, marketing aspects & market study for growth
- Implementing visibility solutions to bring alive the brand experience at the store and outlet level
- Designing live reporting system, and dashboards, for sales teams on analyzing field/ sales gaps and improving team quality
- Introducing new SKUs, & customized promo execution in Modern trade & e-commerce by co-coordinating with respective Category Heads
- Supporting sales teams in achieving sales targets; ensuring they are equipped with adequate information, promos and collateral
- Engaged in vendor management for all kinds of Trade marketing and marketing requirements like Visibility, Brandings, Fixtures and counter tops, CDUs, POSMs
- Managing multiple Third-Party Agencies (3PA) and suppliers; managing the installation and maintenance of POSM units, in-store merchandising including visual changeovers & planogram execution, and audit activities on applicable trade programs
- Setting up strategic intent of the e-commerce business vertical; devising short and medium-term plans to boost adoption of the current product mix and drive topline growth
- Initiative has taken in designing a survey to gather market insights and data on the shopper, channel and customer behavior, competitor activities and pricing, and new potential market identification from each area nationwide
- On-boarded new clients and tie-ups with new business partners for growth and awareness of the brand
- Launching customized sales webpage for business partners as well as executing brand and sales activities
- Devised turnaround strategy towards markets, thereby increasing turnover and capturing extraordinary market share
Business Unit Manager
Smollan Kenya Limited
Nairobi
08.2015 - 09.2017
- Coached & mentored, trained Kenya team on Excellent Execution & Smollan Ways Of Working along with soft skills and Technology usage and data analysis
- Driving discipline, behavior, work culture, business ethics, availability, and merchandising which impacts direct sales
- Supported the team by implementing new strategies and insisted on planned objectives of the organization and tracked the product presence in the market through market visits
- Managed in-store execution/product presentation and visual merchandising as per Smollan's Ways of Working and in line with brand expectations
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Led and participated in more than 10 top-level Unilever visits including Global leadership
- Championed in retention of existing business by adding Value, Visibility, Excellent execution, and Sales growth, also addition of new business vertical
- Tracking Stock availability and Share of Shelf to improve the health of the business and for the necessary actions
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Tracking and monitoring the competitor's changes in price offers, and schemes provided to the segments like Retailers/ Institutions and Modern Trade the changes in their strategies
- Acted in-charge of the training, grooming, and guiding team: Kenya team of Field Managers, Supervisors, and merchandisers on excellent execution, Merchandisers on Smollan WOW and implementing systems and process, Teams on the usage of the Smollan Smart App and its benefits
- Engaged in tracking & monitoring Trade promotions and their performance through BI portals
- Analyzed 6P parameters to identify gaps, sorting them with respective stakeholders via (BI reports)
- Engaged in New Software development & rectification of errors by working closely with the IT Team
- Engaged in planning & launching of Ninja project for one of our clients to improve brand visibility, coverage and sales
- Appreciated for the successful and fastest launch of Smollan Kenya Ltd which was just 15 days
- Awarded with a certificate of appreciation for true enterprise behavior
- Improved and added high value to the brand by conducting branding activities frequently, tapping new customer groups, and conducting a market survey after directing strategies
Area Field Manager, BA Channel-(West Locations)
Hindustan Unilever Field Services
Mumbai
07.2010 - 07.2015
- Company Overview: A JV of Unilever and Smollan (S.A)
- Managed 100+ top counters in the West including Big Bazaar, D-Mart, Spencer's, HyperCITY, Star Bazaar, Lifestyle, PT, Shopper's Stop, Reliance Mart, Health & Glow
- Led a direct reportees team of Team Leaders (BA Supervisors) & Make-over artists in the region
- Administered top Modern Trade and key traditional Trade Beauty Advisor outlets including Wholesale trade
- Stipulated Offtake Sales, Secondary, Visibility, Counter Hygiene, Hardware issues, Manning & recruitments, Perfect Counter
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Fostered a positive work environment by promoting strong teamwork, open communication, and employee recognition initiatives.
- Developed & maintained cordial relationships with buyers, merchandisers & category heads of Modern Trades
- Conducted regular store visits to evaluate performance, address concerns, and provide guidance to the team.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Recognized as 1st to achieve 'Perfect Counter' '6P Perfect' in Beauty channel
- Acted as SPOC for IT Tools like CRM, Web portal, Web analytics reports, building new and error free reports to help understand health of the business
- Steered a New Software Project for CRM & worked closely with IT-Team to launch the software in HHT (Handheld) with an easy & 100% error-free, upgraded application
- Nominated as: Star Employee of the Month in BA Channel - All India - Twice
- Led and participated in more than 50 top-level Unilever visits including Global teams
- Led HUL Foods' promotional activities for Modern Trade and merchandising activity for Kwality Walls (General Trade)
- Managed Top 80 contributing Food chains like Big Bazaar, Spencer's, HyperCITY, Star Bazaar, Sahkari Bhandar, Reliance Mart
- Headed 6 Foods Team Leaders and a team of 50 food ambassadors (promoters) of West
- Evaluated shoppers' & consumer insights, Trade promotions, In-store execution, and anything that impacts strategic sales
- Liaised with 3P services for recruitment and all other tasks related to manpower services
Key Accounts Executive
Emami Ltd.
Mumbai
07.2009 - 06.2010
- Managed 40 + Modern Trade accounts like Future Group, D-Mart, Spencer's Hyper, HyperCITY, Tesco, Reliance, Metro, ABRL
- Setting up MBQs for article/store/DC based on past sales/trends and other parameters based on store activity and promotion
- Steered Key Accounts Sales In-charge & Merchandisers within Mumbai, Maharashtra, Nagpur & Indore.
- Responsible to track fill rates and deliver sales targets and growth in Modern trade - West region.
- Controlling & planning stock inventory for the business at the Distributor point & DC level.
- Accurate and timely forecasting resulting in a high rate of order fulfillment and customer satisfaction.
- Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Key Accounts Executive
Lotus Herbals Limited
Mumbai
03.2005 - 06.2009
- Managed 50 + Modern Trade accounts like HyperCITY, Shoppers Stop, Lifestyle, Future Group Big Bazaar & Food Bazaar, D-Mart, Spencer's Hyper, Tesco Star Bazaar, ABRL More Super and Hyper stores.
- Managed business of all Key Accounts, Modern trade Stores and Beauty Advisors within Mumbai & Maharashtra.
- Played a crucial role in activating setup new accounts and stores for growing Modern trade business in the region.
- Served as primary point of contact for all communications between key clients and the company, ensuring transparency throughout all stages of the relationship.
- Optimized sales performance by identifying opportunities within existing key accounts and upselling accordingly.
- Strengthened client relations by serving as the key contact, maintaining transparency through all phases of interaction.
- Accurate and timely forecasting resulting in a high rate of order fulfillment and customer satisfaction.
- Setting up MBQs for all products and stores at Warehouse and Super stockiest based on sales trends and based on planned activity and promotions to avoid sales loss.
- Trained team members effectively to ensure exceptional productivity and performance metrics.
- Fostered strong client bonds by leveraging exceptional communication and problem-solving skills.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed a diverse portfolio of key accounts, ensuring timely delivery of products or services while maintaining high levels of customer satisfaction.
Sales Officer
Menezes Cosmetics Pvt. Ltd.
Mumbai
10.2002 - 02.2005
- Company Overview: (Old Spice, XM Deo's)
- Handling the retailers and key outlets of the given area.
- Launched many products in the market like Shaving Foam, Travel Kit, Deo range, hand gels, Tattoos, etc.
- Supervised, trained and mentored staff of 4, resulting in consistent team achievement.
- Implemented cross-selling techniques within the team that significantly increased average transaction value.
- Increased sales volume by focusing on merchandising, visibility and the promotional activities
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Driving secondary and primary sales for assigned territory.
- Identified and qualified new distributors to increase market share in key territories.
- Controlling stock inventory and primary of the Distributors.
Trainee Sales Officer
J.L Morisons India Ltd.
Mumbai
04.2000 - 09.2002
- Company Overview: (Nivea)
- Handling the distributor of the given territory.
- Controlling the sales of 2 ISR's.
- Focusing on merchandising & visibility part.
- Increased sales volume and expanded product line to new retailers and chains.
- Achieving secondary and primary targets for the given area.
- Controlling stock inventory of the Distributor.
Sales Representative
L'Oréal India Pvt. Ltd.
Mumbai
08.1998 - 03.2000
- Handling 150 + retail outlets and building strong relationship with the retailers of the assigned territory
- Taking care of market visibility, POSM and execution of displays
- Making sure to increase in range selling and SKU penetration across stores
- New product launched across territories like Garnier Nutrisse Haircolor, Studioline Hair gels, etc.
- Achieving Sales Targets
- Managing Distributor inventory liaison with Area Manager
- Expanded customer base through cold calling, networking, and relationship building.
Education
MBA - Marketing
Indian Institute of Business Management Studies
Mumbai, India 04.2010 - 10.2011
Skills
Operations management
Accomplishments
- Managed the Outstanding Achievement award at Hindustan Unilever Field Services.
- 1st to Achieve 6P Perfect Counter in West
- Received highest Perfect Counter Award
- Managed the Best Field Manager award at Hindustan Unilever Field Services.
- Earned cash award for Splendid work in 2010
- Earned the “Star Employee” in 2011 for Best Performance
- Selected Manager to participate in the Programme of Managing Change & Conflicts at Workplace conducted at IIM – Indore.
Software
Graphics
Certification
Zero to Hero in Microsoft Excel
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Sales Manager
Auric Beauty Products Private Limited
10.2024 - Current
AI Tools workshop
06-2023
Zero to Hero in Microsoft Excel
05-2020
National Operations & IT Head
NextG Apex India Private Limited/ Dayworth Retail
04.2019 - 09.2024
Head - Operations
Kaunis Marketing Services Pvt. Ltd.
10.2017 - 03.2019
Business Unit Manager
Smollan Kenya Limited
08.2015 - 09.2017
Area Field Manager, BA Channel-(West Locations)
Hindustan Unilever Field Services
07.2010 - 07.2015
MBA - Marketing
Indian Institute of Business Management Studies
04.2010 - 10.2011
Key Accounts Executive
Emami Ltd.
07.2009 - 06.2010
Key Accounts Executive
Lotus Herbals Limited
03.2005 - 06.2009
Sales Officer
Menezes Cosmetics Pvt. Ltd.
10.2002 - 02.2005
Trainee Sales Officer
J.L Morisons India Ltd.
04.2000 - 09.2002
Sales Representative
L'Oréal India Pvt. Ltd.
08.1998 - 03.2000
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Advanced (C1)
Marathi
Upper intermediate (B2)
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