Disha Sawhney
Marketing & Communications
Mumbai
Summary
I am a business graduate with over 10 years of experience in luxury retail specialising in the service and customer relationship management divisions with strong interpersonal and organizational skills. As an adept Sales Professional, I have well-rounded experience in marketing, sales operation, lead generation and customer service. I have faced a plethora of situations in my previous profiles which have helped me sharpen my people skills helping me close sales. Having worked for varied industries has made me quickly adaptable to new SoPs'.
Marketing communications professional with robust background in developing and implementing strategic communication initiatives. Known for delivering compelling campaigns that align with business goals and foster brand loyalty. Dependable team player with strong focus on collaboration and results-driven execution. Proficient in digital marketing, content creation, and public relations.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Head of Marketing Communications
Aetas Retail Private Limited (Art Of Time)
08.2020 - Current
- Created compelling visual assets for print, digital, and multimedia platforms, elevating brand consistency across all touchpoints.
- Established thought leadership positioning within the industry through well-crafted content creation and distribution strategies.
- Championed process improvement initiatives within the department resulting in increased efficiency of resource allocation.
- Drove competitive analysis projects to better understand market trends, informing more effective marketing strategy adjustments.
Sales Professional
Island Jewellers Boutique at The Ritz Carlton
08.2018 - 04.2020
- Achieving sales goals and maximized profit on each unit sold, in compliance with ICL sales processes and methods
- Providing each customer with an unforgettable sales experience through personalization and exemplary customer service
- Knowing the products and the brand history of various Luxury watch and Jewelry brands like Hublot, Roger Dubuis, Piaget, Ulysses Nardin, Hearts on Fire, Fope, Mont Blanc, generic and many more
- Educating customers with the available products, cross-selling, up-selling, negotiating and closing by determining customers' needs and desires whilst building their trust in myself and the company
- Store maintenance and protection of companies assets while handling cash and credit card transactions with utmost care and honesty
Sales & Marketing Professional
Magnum Jewellers at The Ritz Carlton
01.2017 - 08.2018
- Achieving sales targets and maximized profit on each unit sold, in compliance with dealership sales processes and methods
- Attending Walk-in customers, educating them with the available products and options, negotiation and closing
- Handling social media platforms like Facebook and Instagram, brand marketing and advertisements actively updating customers
- Knowing the products and the brand history of various luxury watch brand and Generic jewelry while solely managing The Mont Blanc boutique at The Ritz Carlton
- Ordering the merchandise and dealing with the brand representatives
- Brand building and Awareness along with ensuring highest degree of customer satisfaction
Business Development Manager
Aetas Retail Pvt Ltd
03.2016 - 12.2017
- Achieving sales targets and maximized profit on each unit sold, in compliance with dealership sales processes and methods
- Attending Walk-in customers, educating them with the available products and options, negotiation and closing
- Identified and evaluated market, new target clients with the management team to develop and implement strategic sales plan by specifying new profitable business opportunities
- Knowing the products and the brand history of the brands like Cartier, JLC, IW-C, Panerai and Mont Blanc
- Handling social media platforms like Facebook and Instagram actively updating customers while tapping into new business opportunities contributing effectively to the top and bottom line
- Brand building and Awareness along with ensuring highest degree of customer satisfaction
Business Development (Sales Manager)
CISQ advisory services (Palladium Hotel)
02.2015 - 02.2016
- Handling proactive customer relations, planning and executing operations to ensure quality service while managing and monitoring client database, requests, complaint feedback and achieving targets
- Working Sales Manager to optimize process and brand building and awareness ensuring highest degree of member satisfaction
- Profiling and scaling of the profiles for maintaining the exclusivity of the member's only business lounge
- Hosting private equity and forum meetings and organizing show around for the potential members
- Prepared and maintained monthly MIS reports to gauge SSI scores, inter department management to increase operational efficiency
Customer Relationship Manager
Land Rover, Navnit Private Limited
02.2012 - 05.2014
- Designed and developed business processes to manage a large customer database successfully reducing response time to requests, complaints and feedback
- Prepared and maintained monthly MIS reports to gauge SSI scores, inter department management to increase operational efficiency
- Managed day-to-day aspects of work stream activities which included performing daily quality control checks such as operations checklist, customer satisfaction feedback forms, post sales follow-up and customer complaint sheet and stock check
- Identified and developed successful client relationships, worked collaboratively across service lines and operating groups to bring the right resources to bear
- Assisted in brand building and awareness, tapped into new business opportunities contributing effectively to the top and bottom line
Product Manager : AUDI Cars
Aadya Motor Car Company Private Limited
05.2011 - 02.2012
- Achieved sales targets and maximized profit on each unit sold, in compliance with dealership sales processes and methods
- Ensured customers were educated about available options, extras, accessories, extended warranties and other value added products
- Lesioned with the finance department to ensure clients are adequately qualified to avail vehicle financing options
- Validated pre-delivery vehicle preparation, required and agreed repairs, servicing and accessory fitments prior to final handover to customer
- Solved customer queries within 1 working day in co-ordination with the respective management personnel
Education
MBA - Business Management
India School Of Business (ISB)
Hyderabad 04.2001 -
Diploma - Advertising & Public Relations
Welingkar Institute of Management
Business Administration (BBA) - undefined
Sikkim Manipal University
undefined
R.D. National College of Commerce
undefined
St. Annes High School
undefined
Diamond Essentials- Gemological Institute of America
undefined
Gold Star Professional Retail Sales
Skills
Marketing analytics
Creative direction
Campaign management
Paid advertising
Influencer marketing
Media planning
E-commerce strategy
Customer engagement
Sales support
Public relations
Social media campaigns
Internal communications
Website management
Marketing strategies
Stakeholder relations
Advertising management
Media relations
Digital communications
Press releases
Campaign development
Corporate messaging
Integrated marketing
Integrated marketing campaigns
Conducting email campaigns
Demographic profiling
Integrated marketing understanding
Press events
Strategic positioning
Teamwork and collaboration
Microsoft office
Problem-solving
Social media strategy
Social media marketing
Organizational skills
Marketing and advertising
Strategic planning
Analytical thinking
Social media management
Marketing strategy
Marketing campaigns
Personal Information
- Date of Birth: 06/17/92
- Nationality: Indian
- Marital Status: Married
Timeline
Head of Marketing Communications
Aetas Retail Private Limited (Art Of Time)
08.2020 - Current
Sales Professional
Island Jewellers Boutique at The Ritz Carlton
08.2018 - 04.2020
Sales & Marketing Professional
Magnum Jewellers at The Ritz Carlton
01.2017 - 08.2018
Business Development Manager
Aetas Retail Pvt Ltd
03.2016 - 12.2017
Business Development (Sales Manager)
CISQ advisory services (Palladium Hotel)
02.2015 - 02.2016
Customer Relationship Manager
Land Rover, Navnit Private Limited
02.2012 - 05.2014
Product Manager : AUDI Cars
Aadya Motor Car Company Private Limited
05.2011 - 02.2012
MBA - Business Management
India School Of Business (ISB)
04.2001 -
Diploma - Advertising & Public Relations
Welingkar Institute of Management
Business Administration (BBA) - undefined
Sikkim Manipal University
undefined
R.D. National College of Commerce
undefined
St. Annes High School
undefined
Diamond Essentials- Gemological Institute of America
undefined
Gold Star Professional Retail Sales
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