DOLLY KUMARI
Pune
Summary
Experienced Market Research Analyst with 2+ years of expertise in meticulous target list building and advanced Excel skills. Proficient in sourcing precise data on companies and decision-makers from diverse sources. Skilled in mentoring team members and driving strategic decision-making. Proven track record in optimizing outreach efforts and managing account records. Well versed in Excel with VLOOKUP, XLOOKUP, HLOOKUP, COUNTIF, SUMIFS, INDEX, MATCH, conditional formatting, macros, data validation, and pivot tables. Eager to leverage sales and account management expertise to contribute to a dynamic team.
Overview
2
2
years of professional experience
Work History
Marketing Research Analyst
KEKA HR SOFTWARE
Hyderabad, India (Remote)
06.2023 - Current
- Conducted in-depth research on prospective clients by analyzing their use cases and matching them with the company's product offerings
- Mapped client companies according to their specific use cases, ensuring alignment with product solutions
- Identified and targeted decision-makers within industries and sub-industries, optimizing outreach efforts for maximum impact
- Managed account and contact records using Google Sheets, HubSpot ensuring accurate and up-to-date information
- Assigned Account Executives (AEs) and Sales Development Representatives (SDRs) to retarget companies and contacts using HubSpot and SalesHandy
- Generated daily reports for SDRs and AEs, tracking targeted accounts and outreach activities
- Conducted contact enrichment using various tools like Apollo, Sales Navigator, Sales QL, ZoomInfo, Lusha, Zero Bounce, Sprouts, Skrapp and GetEmail.
- Improved customer targeting for marketing campaigns through detailed market segmentation studies.
- Customized formulas including VLOOKUP, XLOOKUP, HLOOKUP, COUNTIF, SUMIFS, INDEX, and MATCH. Well-versed in utilizing advanced Excel features like conditional formatting, macros, and data validation. Exceptional aptitude in constructing intricate pivot tables.
- Proficiently collected data from LinkedIn profiles of companies and decision makers, as well as relevant information from various reputable websites.
- Categorized companies based on their respective industries and skillfully identified key decision makers by their roles and positions within the organizations.
- Recorded employee size for each company to gain valuable insights into their scale and workforce.
- Demonstrated strong organizational skills by efficiently grouping companies under their respective industries and listing decision makers alongside their affiliated companies.
- Utilized LinkedIn profiles and other reliable websites as primary data sources, ensuring the acquisition of accurate and up-to-date information.
- Ensured data accuracy and relevance by cross-referencing data from multiple reputable sources, contributing to reliable and insightful research outcomes.
Education
MBA - Human Resources And Operation
G.D Goenka University
Gurgaon, India05-2023
Bachelor of Science - Agriculture
Swami Vivekanand University
Sagar, MP, India06-2021
Skills
- CRM Strategy Development
- Content Marketing Strategy
- Qualitative Insights Generation
- Data Analysis Expertise
- Quality Standards Enhancement
- Data Management Expertise
- Data Report Generation
- Competitive Market Evaluation
- Information Enrichment
- Effective Communication
- Data Gathering and Interpretation
- Effective Issue Resolution
Languages
English
Hindi
Bengali
Timeline
Marketing Research Analyst
KEKA HR SOFTWARE
06.2023 - Current
MBA - Human Resources And Operation
G.D Goenka University
Bachelor of Science - Agriculture
Swami Vivekanand University