Deepshikha Patni
Business & Sales Operations Lead
Mumbai
Summary
Accomplished Business Analytics professional with 7 years of experience in Sales Operations, Commercial Analytics, Business Intelligence and Data Governance. Leverages Power BI, SQL, Python, Tableau, and Advanced Excel to generate actionable insights and enhance operational efficiency. Expertise in stakeholder management, project execution, and developing scalable data solutions that drive business impact.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Data & Sales Ops Lead
Hindustan Unilever Limited, HUL
02.2025 - Current
- Drove demand planning and S&OP support processes, translating sales and market insights into actionable forecasts, improving forecast reliability to 70%+ and strengthening supply-demand alignment.
- Established data-driven performance management frameworks for 150+ sales personnel, enabling productivity, outlet coverage, and sales execution through KPI-led interventions.
- Built and scaled business intelligence solutions in Power BI, transforming complex sales and supply chain data into executive dashboards that supported strategic planning and faster decision-making.
- Developed interactive Power BI dashboards and DAX-based analytics solutions, delivering real-time insights on YTD Primary & Secondary Sales, Inventory, Run Rate, Stock Coverage, reducing manual reporting effort by 50%.
- Led distributor inventory and replenishment reviews, reconciling in-transit stocks and resolving inventory gaps to improve inventory visibility, mitigate stock-out risks, and strengthen demand-supply alignment across the distribution network.
Data Analyst
Facebook, Meta
02.2021 - 12.2023
- Built dashboards in different MIS Tools to track engagement trends and surface actionable insights.
- Managed large-scale analysis of 10,000+ global security records using Excel & SQL, leveraging data analytics to identify risk patterns, prioritize threats, and support strategic decision-making.
- Automated end-to-end reporting workflows using Python, increasing team productivity by 55% while improving reporting accuracy and turnaround times.
- Influenced business decisions in Agile framework, delivering actionable insights within SLA timelines and driving continuous process improvements.
Business Intelligence Analyst
Steel Fab
India
01.2015 - 05.2019
- Transformed data from flat files into system-generated format, boosting efficiency by 80%.
- Analyzed product customer survey data using excel and google analytics to discover various aspects of company’s products.
- Generated MTD, QTD and annual reports for management to make informed decisions.
- Facilitated cross-functional meetings to comprehend business requirements and feedback.
Senior System Analyst
HCL Technologies
India
06.2012 - 09.2014
- Analyzed business requirements and translated them into detailed system specifications for development teams.
- Collaborated with stakeholders to define workflows, resolve gaps, and align technical solutions with operational needs.
- Evaluated existing applications and recommended process improvements to strengthen efficiency and data accuracy.
- Documented functional requirements, use cases, and system changes for clear implementation and support.
Education
Bachelor of Science - Computer And Information Sciences
Rajiv Gandhi Proudyogiki Vishwavidyalaya (R.G.P.V)
Bhopal, India 08.2008 - 05.2012
Skills
Demand Planning Forecast Modelling Marketing & Growth Analytics KPI Tracking & Performance Management Cross Functional Stakeholder Management Data visualization
Timeline
Data & Sales Ops Lead
Hindustan Unilever Limited, HUL
02.2025 - Current
Data Analyst
Facebook, Meta
02.2021 - 12.2023
Business Intelligence Analyst
Steel Fab
01.2015 - 05.2019
Senior System Analyst
HCL Technologies
06.2012 - 09.2014
Bachelor of Science - Computer And Information Sciences
Rajiv Gandhi Proudyogiki Vishwavidyalaya (R.G.P.V)
08.2008 - 05.2012