Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Dr.Shradha Raorane

Senior Marketing Professional -Healthcare
Mumbai

Summary

A marketing and training expert with experience in General Management, Project management and Business Strategy in diverse healthcare organizations, such as Medical Devices, Diagnostic, Hospitals, Wellness clinics, Diabetes Management centers for 14+ years.
Expertise in delivering Projects, establishing new setups, Marketing, training of sales force and successfully executing healthcare events( Conferences, congresses and camps) Excellence in handling P&L for projects and businesses, and converting the business into a profitable model.

Overview

14
14
years of professional experience
3
3
Certifications
5
5
Languages

Work History

Sr.Product Manager

Innvolution Healthcare Pvt Ltd
03.2023 - 10.2023
  • Product expert for Cath Lab, stents, balloons, Orbital Arthrectomy devices for global product positioning.
  • Managed 1st ever International participation of company in EURO-PCR at Paris.
  • Design Marketing and planning activities for Product Campaigns and creating strategies to exceed product segment sales
  • · Plan and execute participation in International and domestic conferences product promotion booth execution
  • · Built and strengthen strategic relationships with KOL's, KBL's and industry leaders who use the Products.
  • · Sales Forecast and creating targets
  • Drew from market data to assess product health and drive success.
  • Coordinated landing page efforts to increase conversion rates.

Manager-International Marketing

Meril Life Sciences Private Ltd
10.2018 - 02.2023
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Planned, and executed participation, booth Design, buying booth space, planning scientific session at EACTS, IACTSCON and other major Global conferences for Surgical division of Meril for 4 years consecutively.
  • Developed and implemented marketing strategies for global markets such as LATAM, Europe, Middle east, CIS and Asia Pacific region.
  • Analyzed global market trends and competition to identify opportunities for growth and expansion within the industry.
  • Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.

· Product expert for Sutures, with end to end ownership from technical expertise to product P&L.

· Generated 40% growth in sales through effective networking and marketing strategies to grow new business and increase productivity.

· Drive Marketing and planning activities by orchestrating Product Campaigns and creating path breaking strategies to exceed product segment sales and margin goals with ROI analysis.

· Built and strengthen strategic relationships with KOL's, KBL's and industry leaders who use the Products.

· Designing and planning the Global Marketing Budget and forecast for sutures for the financial year.

· Participation International conferences product promotion booth execution and organizing Scientific Conferences for Surgeons.

· Drive activities with manufacturing plant and QA team to improve product quality and offerings as per industry feedbacks.

· Creating training program modules and delivering trainings to new recruits, Refresher trainings and Distributor trainings.

Team Manager

IKS Health
12.2017 - 09.2018
  • Planned operations and activities, and lead projects.
  • Performed quality control and monitored production efforts.
  • Lead Scribe accounts for Consultants at Massachusetts General Practicing Hospital, and Advocate Medical Group, USA.
  • Compiled training materials for new employees and tracked skill development.
  • Lead employee relations through effective communication, coaching, training, and development.
  • Enhanced team productivity by implementing efficient task delegation and time management strategies.
  • Fostered strong relationships with clients through attentive account management, timely issue resolution, and proactive status updates on project milestones.

Branch Operations Head

Portea Medical
02.2016 - 09.2017
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Delivered Profitability, and growth in 5 business Verticals of Portea.
  • Recruited and developed solid team of professionals to care for up 800 Patients each day.
  • Managed purchasing, sales, marketing and Patient account operations efficiently.
  • Implemented business strategies, increasing revenue and effectively targeting new avenues of business generation.
  • Promoted positive customer experience through day-to-day supervision and management of the teams performance at patient's homes.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

Marketing Head

Jankharia Imaging Center
05.2015 - 01.2016
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Sr.Marketing Manager

Alpha Health Sciences Pvt Ltd
01.2013 - 04.2015
  • Handling a team of 9 Sales Professionals and contributed to 40% growth in sales in 1 year.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and designing yearly Diabetes programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments..
  • Planning regular Newspaper advertorials and Advertisements

Center Manager/Branch Operations Manager

Suburban Diagnostics
01.2011 - 12.2012

· Implemented process improvement to inculcate organizational culture at the center, optimize procedures for higher efficiency and help company evolve and grow in its early stage.

· Managed work and performance of more than 40 employees.

· Directed work of Operations team to deliver exceptional patient experiences.

· Introduced new methods, practices and systems to reduce turnaround time.

· Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Asso.Hospital Administrator

Criticare Hospital
02.2010 - 10.2010
  • Evaluated employee performance regularly, offering constructive feedback designed to support improvement where needed.
  • Kept records of expenses and monitored budget while recommending opportunities for cost savings.
  • Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
  • Enhanced patient care by implementing evidence-based best practices and updating hospital policies accordingly.
  • Managed budgetary constraints effectively, ensuring financial stability for the hospital without compromising quality of care.
  • Oversaw recruitment, hiring and evaluation of administrative staff, nurses and doctors.
  • Developed procedures and strategies for quality assurance, patient services, departmental activities and public relations.
  • Negotiated contracts with vendors to secure competitive pricing on medical supplies and equipment, reducing expenses while maintaining quality standards.
  • Developed and distributed employee work schedules based on operational needs and employee requests.
  • Implemented innovative marketing strategies to increase awareness of hospital services offered within the community, ultimately driving growth in patient numbers.
  • Conducted routine facility inspections, identifying areas needing improvement and eliminating hazards posed to staff and residents for continued compliance with associated regulations.

Education

Masters in Hospital Administration - Healthcare Administration

Apollo Hospital Institute And Osmania University
Hyderabad, India
04.2001 -

Certification Course in Modern Pharmacology - Pharmacology

Maharashtra University Of Health Sciences
Nashik
04.2001 -

Bachelor of Science - Homeopathic Medicine

Chandaben Government Homeopathic Medical College
Mumbai
04.2001 -

Six Sigma Green Belt Certification - Quality Management

TUV
Mumbai
04.2001 -

Skills

Pricing Strategies

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Accomplishments

    Best Marketer of the Year- 2020 Meril Life Sciences.


    Exceptional Contribution to Training and Development: Portea 2017


    Best Performing Center: Suburban Diagnostics 2011


    Best speaker: “World Cancer Day” Celebration in Apollo hospital, Hydrabad2009

Certification

Six Sigma Green Belt

Timeline

Sr.Product Manager

Innvolution Healthcare Pvt Ltd
03.2023 - 10.2023

Manager-International Marketing

Meril Life Sciences Private Ltd
10.2018 - 02.2023

Team Manager

IKS Health
12.2017 - 09.2018

Branch Operations Head

Portea Medical
02.2016 - 09.2017

Marketing Head

Jankharia Imaging Center
05.2015 - 01.2016

Sr.Marketing Manager

Alpha Health Sciences Pvt Ltd
01.2013 - 04.2015

Center Manager/Branch Operations Manager

Suburban Diagnostics
01.2011 - 12.2012

Asso.Hospital Administrator

Criticare Hospital
02.2010 - 10.2010

Masters in Hospital Administration - Healthcare Administration

Apollo Hospital Institute And Osmania University
04.2001 -

Certification Course in Modern Pharmacology - Pharmacology

Maharashtra University Of Health Sciences
04.2001 -

Bachelor of Science - Homeopathic Medicine

Chandaben Government Homeopathic Medical College
04.2001 -

Six Sigma Green Belt Certification - Quality Management

TUV
04.2001 -

Six Sigma Green Belt

PGDEMS

CCMP

Dr.Shradha RaoraneSenior Marketing Professional -Healthcare