Dr. Vaishnavi Ramanujam (MBA., Ph.D.)

Driven academic and researcher with an MBA in HRM & IT and a PhD in Tourism Management. Expertise in Business Statistics, Organizational Behavior, and mentoring students, with a proven track record of five publications in reputed journals. Skilled in conducting extensive research and delivering innovative, research-backed insights. Seeking to contribute to knowledge creation and organizational growth through impactful research and writing while continually enhancing professional skills and expertise.

• Lead coordinator of international research colloquiums and conferences including noted faculties from New Zealand, Japan, Taiwan and Sri Lanka.
• Conducted workshops on statistical packages for MBA first year students.
• Participation in two international conferences and presented papers abroad.

• Human resource management
• Information Systems & Technology

• Role of TripAdvisor in influencing international tourists: A case study of Puducherry, India at 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” held May 21-23, 2021, Thessaloniki, Greece (Online)
• Analyzing the Firm & User Generated Contents of TripAdvisor and Facebook attracting foreign tourists visiting Pondicherry: A mixed method approach” at International Tourism Research Conference, on 4th October 2018, at University of Colombo, Sri Lanka. India

• Ramanujam, V., Kumar, P., (2022) “Role of TripAdvisor in influencing international tourists visiting Puducherry”. International Journal of Technology Marketing (Inderscience Publications). Special Issue on: TOURMAN 2021 Technology Marketing in Tourism and Hospitality. ISSN: 1741-8798, DOI: 10.1504/IJTMKT.2022.10045844, (ABDC-Listed journal).
• Ramanujam,V., Kumar,P., & Sadekar,P., (2021). “Antecedents of Entrepreneurial Success at Puducherry: Perspective of Tourism Entrepreneurs.” Wesleyan Journal of Research, 13(4(Vi)), 146-153. https://doi.org/10.13140/rg.2.2.20827.03365 (ISSN : 0975-1386) (UGC Care List, Print journal)
• Ramanujam, V., Kumar, P., & Rao, Y.V. (2018). “The impact of Information and Communication Technology (ICT) tools on the Business functions: A Study on Tour Operating firms”. Research Review International Journal of Multidisciplinary. Special Edition (July). ISSN: 2455-3085, DOI: 10.5281/zenodo.1334500, (A UGC listed Journal)
• Rao,Y.V., & Ramanujam,V.,(2015).“Beckoning the employees through employer branding across industries. Contemporary research in India”. Special Issue (February). ISSN 2231-2137 (Print Journal)
• Rao, Y.V., Kumar, P., Ramanujam, V., & Shreya, V.S.S. (2019). Community based social entrepreneurship in Tourism: A case study of Himalayan Ecosystem. In Ganapati B.S. & Mohammad Zohair (Eds.), Community Participation in Tourism Development in Emerging Countries. (pp. 142- 147). Karnataka, India: Excel India Publishers. ISBN: 978-93-88237-38-3

• "A study on challenges and prospects of women entrepreneurs in India" in the international conference on “Rethinking Commerce, Management & Tourism- Post-Covid New Normal” organized by School of Commerce and Management, Garden City University, India in collaboration with CINEC- Campus, Srilanka on 13th and 14thMarch 2023.
• "Antecedents of Entrepreneurial success at Puducherry: Perspective of Tourism Entrepreneurs" for the Conference on "Business and Education in the New Global Realities" organized by JAIN (Deemed-to-be University), Bengaluru on 20th December, 2020.
• Community based social entrepreneurship in Tourism: A case study of Himalayan Ecosystem” at three-day International Conference on Community Involvement in Tourism Development in Emerging Countries on 3rd to 5th January 2019, at Central University of Karnataka, India.
• "Role of ICT and Social Media in Online Marketing of Tourism Services” at International Conference on “Augmenting Tourism Infrastructure, Assurance of Quality Standards in Tourist Services and Opportunities in the Context of Sustainable Tourism in India” on 23rd-25th October 2018, at Central University of Kerala, India.
• “A study on the Domestic tourist profile visiting Pondicherry” at a two day international conference on Advancements in Tourism and Hospitality Marketing (ATHMCON-2016) held on May 17-18, 2016 by the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya.

• Best paper award in international conference on “Rethinking Commerce, Management & Tourism- Post-Covid New Normal” organized by School of Commerce and Management, Garden City University, India in collaboration with CINEC- Campus, Srilanka on 13th and 14th March 2023.
• Best paper in panel in International Tourism Research Conference, on 4th October 2018, at University of Colombo, Sri Lanka. India

• IIPA sponsored project on "Junk food consumption in travel dining behaviour of young adults visiting Pondicherry" in October 2015.
• Worked on IITTM sponsored major project sponsored by Ministry of Tourism, Government of India on social media and foreign tourists visiting India in January 2016.
• Department of Tourism, Government of Puducherry sponsored project on expectation and satisfaction of foreign tourists visiting Puducherry adopting a mixed method approach in September 2017.

• Invited Resource Person on “Qualitative research methods” in the international workshop on Research Methodology in Social Sciences, organized by the Department of Management Studies, Garden City University, Bengaluru in collaboration with CINEC -Campus Sri Lanka from 8th– 13th May, 2023
• Delivered special lecture on “Smart Tourism: Post Covid era” organized by School of Professional Studies, JAIN (Deemed-to-be University), Bengaluru on 1st April, 2022.
• Delivered a special talk on “Knowledge Management: Applications in Tourism and Hospitality” in School of Commerce and Management, Garden City University on 21 stJune, 2021.

Declaration: I hereby declare that the above-mentioned details are correct.

Date: 11/02/2025