Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Elena-Rose Dias

Hospitality, Events & Marketing
Mumbai, India

Summary

Energetic hospitality and events specialist with over 10 years experience within hotels, advertising agencies and co-working spaces. Enthusiastic and eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel.

Overview

14
14
years of professional experience
2
2
years of post-secondary education

Work History

Assistant Manager- Events & Partnerships

WeWork
Mumbai
01.2022 - Current
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Designed and implemented efforts to publicize events and promote sponsorships.
  • Hosted events from start to finish from conceptualization until delivery.
  • Organized brainstorming sessions between cross-functional teams to develop strategy and creative ideas for future events.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.

Community Lead

WeWork
Mumbai
05.2019 - 12.2021
  • Create and implement strategic experience-driven campaigns that convert SME commercial leads into customers; whilst further cementing revenue-generation with corporate brands such as Hamleys, William Grant, Netflix.
  • Oversee events internally and externally from conception to execution for our customers, whilst also supporting marketing and publicity activities through content creation.
  • Used the WeWork member network as a tool to create engagement on our channel for all the members.
  • Building micro-communities within our member network and being able to form groups of like minded people.
  • Planned and executed promotional activities to drive community engagement.
  • Liaising with the brand and marketing team to roll out initiatives in a timely manner.
  • Organizing networking events on different platforms (Virtually and In-Person) where professionals can connect with each other and make best use of the community.
  • Lead, create and implement operational activities to best meet the requirements of our customers across our 14 office locations in both Mumbai and Pune.
  • Manage the overall day to day operations which includes leading a team of 35 personnel (Housekeeping, Facilities & Security) to strategically and efficiently maintain the quality of the building to the highest standards.
  • Touring and showcasing the office spaces to potential small business customers as well as enterprise and strategic level customers.
  • Inventory management and budget control for assets and consumables at my primary location
  • Managing a portfolio of over 1500 different companies within the building.
  • Organizing regular member-connect events that support start-ups.
  • Resolved tenant issues quickly and increased tenant retention.

Events Manager

TBWA Worldwide, Zeenah
Muscat
02.2017 - 02.2019
  • Full lifecycle management (concept to execution) for a range of events (conferences, trade shows, gala dinners, product launches) on behalf of a multitude of international clients (Oman Arab Bank, Shangrila-Barr Al Jissah Resort and Spa, Jeep Automobiles, Alfa Romeo Motors, and others).
  • Ensuring client retention and upselling through continually delivering high quality customer experience.
  • Evaluated existing operational plans, processes and events planning services to identify opportunities for improvement and growth.
  • Worked closely with the account managers, creative directors, designers etc. in ensuring the proper branding material for the event is available.

Assistant Events Manager

Al Nahda Hotels & Resorts
Muscat
01.2013 - 01.2017
  • Developed marketing and tactical plans specifically focused on customer acquisition.
  • Built and maintained a network of key relationships with suppliers, vendors, sponsors, stakeholders, local authorities and institutions, ensuring seamless integration for the end customers.
  • Content creation and management of the social media accounts (Tripadvisor, Facebook, Instagram) for companies under Al Nahda Resorts and Hotels.
  • Managing guest reviews and updating commerical rates on all online booking channels (Tripadvisor, Agoda, Booking.com, Expedia, Travelocity, Hotel Beds etc) for Al Nahda Resort and Dunes by Al Nahda.
  • Started as a Front Desk Agent and progressed through multiple promotions to an Assistant Events Manager.



Management Trainee

Frenchman's Creek Beach and Country Club
Palm Beach Gardens
11.2010 - 05.2012

Undertook rotations in multiple roles within the organization prior to specialization within the trainee programme.

Education

Higher International Diploma - Hospitality & Events Management

Swiss Hotel Management School
Leysin, Switzerland
09.2007 - 01.2010

Skills

Hospitality and Events Management

undefined

Software

Salesforce

Zendesk

Excel

Aerchain

Spacestation

Medallia

Timeline

Assistant Manager- Events & Partnerships

WeWork
01.2022 - Current

Community Lead

WeWork
05.2019 - 12.2021

Events Manager

TBWA Worldwide, Zeenah
02.2017 - 02.2019

Assistant Events Manager

Al Nahda Hotels & Resorts
01.2013 - 01.2017

Management Trainee

Frenchman's Creek Beach and Country Club
11.2010 - 05.2012

Higher International Diploma - Hospitality & Events Management

Swiss Hotel Management School
09.2007 - 01.2010
Elena-Rose Dias Hospitality, Events & Marketing