SHAIKH FAZIL
SPONSORSHIP SALES MANAGER
Mumbai
Summary
Sponsorship Sales Manager driving event sponsorship revenue for last 8 years across industries like technology, BFSI, FMCG, F&B, lifestyle, wellness, beauty, fashion, travel, and sustainability categories. Builds and converts prospect pipelines through outbound outreach, tailored proposals, and commercial negotiation that closes paid partnerships within set timelines. Strengthens renewals, upsells, and multi-event deals by aligning sponsor objectives with event deliverables.
Overview
4
4
Languages
1
1
Certification
9
9
years of professional experience
Work History
Sponsorship Sales Manager
Vegan Passion Pvt. Ltd
03.2026 - Current
- Build and manage a 70% qualified pipeline across FMCG, F&B, lifestyle, wellness, beauty, fashion, tech, travel, and sustainability sectors.
- Own 9 sponsorships and 32 exhibitor deals while advancing event-level revenue targets across priority brands.
- Drive outbound business development through email, LinkedIn, calls, and agency networks to generate sponsorship opportunities.
- Conduct pitch meetings with brand managers, marketing heads, and agencies to position relevant sponsorship solutions.
- Develop tailored sponsorship proposals aligned to brand objectives, budgets, and category relevance.
- Negotiate commercials, deliverables, and contract terms to close deals within defined timelines.
- Manage the full sponsorship sales cycle from lead generation through renewals, upsells, and multi-event partnerships.
Manager Corporate Solution
Sapphire Human Solutions Pvt Ltd
09.2023 - 10.2024
- Drove 87 lakh in sponsorship & membership revenue through disciplined pipeline management and quarter-over-quarter sales execution.
- Built a 40% sponsor retention rate by maintaining CXO relationships and communicating India Diversity Forum value.
- Maintained relationships with industry leaders across the industry like technology, BFSI, Banks, lifestyle, conusmer sector & internal mobility etc and positioned India Diversity Forum benefits, and expanded account commitment.
- Researched potential sponsors for each conference, built targeted prospect lists, and supported lead generation efforts.
- Managed service TATs, aligned work to organizational compliance requirements, and kept delivery on track.
- Analyzed market trends, advertising patterns, and sector needs to recommend practical business solutions.
- Supported team KRAs, coordinated internal priorities, and strengthened sponsorship and membership sales execution.
Project Manager – Sponsorship & Delegates
BDS Services Pvt Ltd (Global Executive Events)
07.2021 - 07.2023
- Drove €1.10 lakh to €1.25 lakh per project sponsorship revenue through disciplined pipeline management and achieved €3.61 lakh annually while maintaining average 85% to 90% target achievement rate.
- Maintained 100% customer satisfaction rating through responsive pre-event support and structured post-event follow-up.
- Managed 120-140 delegate registrations per event for global executive summits, from invitation through attendance.
- Conducted market research to identify new business opportunities and updated CRM records with qualified client data.
- Prepared and delivered presentations to delegates, representing the company professionally throughout the summit process.
- Worked with the CEO and Head of Sales and Business Development to develop sales strategies that grew revenue and market share.
- Managed the sales pipeline and closed deals on schedule while coordinating with cross-functional teams for smooth project delivery.
- Monitored market trends and competitor activity to stay ahead of shifting conditions and support timely commercial decisions.
Project Lead – Sponsorship & Delegates
BDS Services Pvt Ltd (Global Executive Events)
07.2018 - 07.2021
- Built and maintained relationships with sponsors, exhibitors, and delegates while preparing presentations for stakeholder briefings.
- Represented the company and managed invitations and participation for top-level decision-makers at global cross-industry C-level Executive Summits.
- Managed the sales pipeline and closed deals on time through disciplined follow-up and coordination.
- Negotiated, created, and customized contracts to match sponsor and delegate requirements.
- Coordinated cross-functional teams to keep projects running smoothly from planning through execution.
- Monitored market trends and competitors’ activity while defining marketing operations that generated 85% to 90% event registration.
- Resolved complaints and clarified queries through email, phone, and chat to maintain responsive stakeholder support.
Sales Executive and Team Lead (Sponsorship & Delegates)
BDS Services Pvt Ltd (Global Executive Events)
11.2017 - 07.2018
- Tracked 50 sponsor leads per week to sustain a healthy pipeline of executive summit prospects.
- Developed sales strategies with the Sales Manager to grow revenue and sharpen sponsorship conversion.
- Built and maintained sponsor relationships through presentations, follow-up, and tailored account support.
- Resolved sponsor complaints and clarified questions by email and phone to support pre-event satisfaction and post-event feedback.
- Delivered sponsor presentations and created an email marketing campaign to support delegate acquisition and outreach.
- Led a team toward collective sales targets while coordinating workload and timing across the sales cycle.
Sales Executive (Delegates)
BDS Services Pvt Ltd (Global Executive Events)
04.2017 - 11.2017
- Closed 120 delegate sales per event through focused inside sales calling and consistent follow-up.
- Converted prospects into deals by tailoring pitches, handling objections, and supporting contract negotiation.
- Tracked sales metrics and reported activity, progress, and pipeline status to support business development decisions.
- Prioritized opportunities by urgency and fit, keeping follow-up focused on the strongest delegate prospects.
- Maintained accurate activity records and progress updates through disciplined account management and project management routines.
- Built customer confidence through clear communication, steady follow-up, and responsive service throughout the sales cycle.
Education
BE Mechanical - Mechanical
Swami Ramanand Teerth Marathwada University
Nanded01-2016
Skills
- Sales and business development
- Sponsorship sales
- Lead generation
- Contract negotiation
- Pipeline management
- Project management
- Time and team management
- Customer satisfaction
- Account management
- Cross-functional coordination
Certification
McKinsey.org Forward Program
Timeline
Sponsorship Sales Manager
Vegan Passion Pvt. Ltd
03.2026 - Current
Manager Corporate Solution
Sapphire Human Solutions Pvt Ltd
09.2023 - 10.2024
Project Manager – Sponsorship & Delegates
BDS Services Pvt Ltd (Global Executive Events)
07.2021 - 07.2023
Project Lead – Sponsorship & Delegates
BDS Services Pvt Ltd (Global Executive Events)
07.2018 - 07.2021
Sales Executive and Team Lead (Sponsorship & Delegates)
BDS Services Pvt Ltd (Global Executive Events)
11.2017 - 07.2018
Sales Executive (Delegates)
BDS Services Pvt Ltd (Global Executive Events)
04.2017 - 11.2017
BE Mechanical - Mechanical
Swami Ramanand Teerth Marathwada University
AWARDS
BDS Services Pvt Ltd, Mumbai, Best Performer of the year - Sales (July 2019), Best Performer of the year - Sales (July 2018), Global Executive Events, AMS, Certificate of Appreciation, 10 Days paid trip to Europe