Google Ads Manager
Gaurav Keskar
Growth Marketer
Mumbai
Summary
Versatile marketing leader specializing in digital marketing and growth. Skilled at planning, implementing, and overseeing key improvements to drive business and efficiency. History of cultivating an open culture with a free exchange of information. A firm believer in empowering team members to up-skill and tackle new challenges.
Overview
9
9
years of professional experience
Work History
Senior Manager - Digital Marketing & Growth
Purplle.com
Mumbai
03.2020 - Current
- Grew first-time buyers by 2.3x with monthly budgets > ₹3 Cr while maintaining conversion rates over a 24-month period.
- Reduced Paid CAC by 35% through focused campaign experimentation, consumer insights and trend analyses.
- Conducted in-depth fraud analysis to save ₹30 Lakh/month from affiliate channels.
- Drove 25% increase in orders from "old install cohorts" through first-party channel experiments, incentives and offer structures.
- Built planning models for annual, month-level, day and hour-level targets from scratch.
Head - Influencer Marketing
Purplle.com
Mumbai
06.2021 - 08.2022
- Led team of six to achieve best month in company history in terms of product views, while also delivering best ever cost-per-view metrics.
- Doubled 7 day traffic cohort by focusing on high performing influencers creating exclusive beauty content.
- Scaled spends by ~5x while meeting ROAS and cost-per-view guardrails
- Built tracking systems to measure influencer and content performance and eliminate subjectivity in defining campaign success
- Codified learnings by creating playbooks to guide influencer, channel, and content selection
Marketing Manager - Retention Marketing
Pepperfry.com
Mumbai
03.2018 - 02.2020
- Scaled Repeat Customer business by 1.7x in 18 months by re-inventing communication, building attractive propositions and identifying and focusing on high-quality buyers.
- Developed and launched cashback program and grew channel to be 20% of total DRR sales with 70% being incremental
- Expanded communication channels to App and website notifications with personalized recommendations and RFM + lifecycle-based campaigns
Brand Manager
Asian Paints
Mumbai
05.2015 - 03.2018
- Delivered ₹150 Cr sales in line with portfolio and business expectations for 3 product lines
- Achieved 39% 2 yr CAGR growth for company focus product by development of alternative sales strategy, formulation improvement and establishment of reasons-to-win
- Reduced product scrap-off by 70% through close management of international supply chain lines and smarter demand forecasting.
Education
MBA - Business
IIM Calcutta
Kolkata, WB 06.2013 - 2015.03
B.Tech - Electronics and Telecommunication
College of Engineering Pune
Pune, MH 06.2009 - 2013.03
Skills
Marketing Strategy
Software
Facebook Ads Manager
Blueshift
CleverTap
WebEngage
Interests
Guest Instructor at AltUni
Avid Quizzer and Quizmaster
Learning the ukulele
Timeline
Head - Influencer Marketing
Purplle.com
06.2021 - 08.2022
Senior Manager - Digital Marketing & Growth
Purplle.com
03.2020 - Current
Marketing Manager - Retention Marketing
Pepperfry.com
03.2018 - 02.2020
Brand Manager
Asian Paints
05.2015 - 03.2018
MBA - Business
IIM Calcutta
06.2013 - 2015.03
B.Tech - Electronics and Telecommunication
College of Engineering Pune
06.2009 - 2013.03
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