Geeta Amrut Gujaria
Marketing
Mumbai
Summary
Enthusiastic marketing student currently pursuing MMS degree. Excited to learn from high-performing and successful team. Possess excellent communication, problem solving and teamwork abilities.
Overview
14
14
years of post-secondary education
4
4
Certifications
Work History
Digital & Marketing Strategy Intern
Auto Techniques
06.2020 - 07.2020
- Identified appropriate marketing channels and target customers for campaigns.
- Collaborated with the product development team to effectively modernize and update promotions.
- Optimized advertising efforts by developing content for media relations and corporate communications.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Marketing Intern
Pride of Cows
05.2020 - 06.2020
- Performed competitive analysis on premium milk segment, Market trend analysis on the dairy sector.
- Assisted the company in Lead Generation and Conversion of the potential customers and Formed the Post Pandemic strategy for the company.
- Analyzed digital platforms of POC and also Assisted the company with website improvements.
- Also, gave Suggestions and Recommendations for Content Generation and Customer Retention Plan.
- Collected 50 responses through the primary research – questionnaire method for understanding the psychology of customers during the pandemic.
Education
Master of Management - Marketing
Met Institute Of Management
Mumbai 07.2019 - 04.2021
Bachelor of Management Studies - Marketing
K.P.B.Hinduja College Of Commerce
Mumbai 06.2016 - 05.2019
HSC - Science
Sophia College
Mumbai 06.2014 - 02.2016
SSC -
Young Ladies High School
Mumbai 06.2006 - 05.2014
Skills
MS Word, MS Excel and MS PowerPointundefined
Certification
French (A1) Certification Course
Academic Achievements
- Title: Project on Impact of Social Media Advertisements on Consumer Purchase Process (04/2019).
Description: Impact of social media ads on demographic factors like age and gender
Collected 150 responses through the primary research – questionnaire method and analyzed using SPSS software
Concluded that Gender (Female 75.89% & Male 72%) has more impact than Age.
Publication: This research paper was published in International Journal of All Research Writings.
- Title: Project on Competitive Strategies of HUL, P&G, Amul and ITC
Description: Segmentation, Targeting, and Positioning of all the products of HUL, P&G, Amul, and ITC
Marketing and Branding Strategies of all the companies were analyzed.
Supply Chain Management and the Evolution of Amul were also taken into consideration.
Timeline
Digital & Marketing Strategy Intern
Auto Techniques
06.2020 - 07.2020
Marketing Intern
Pride of Cows
05.2020 - 06.2020
Fundamental of Digital Marketing
04-2020
Marketing and Retail Analytics
04-2020
Google Analytics (Beginner+ Advanced)
02-2020
Master of Management - Marketing
Met Institute Of Management
07.2019 - 04.2021
French (A1) Certification Course
05-2017
Bachelor of Management Studies - Marketing
K.P.B.Hinduja College Of Commerce
06.2016 - 05.2019
HSC - Science
Sophia College
06.2014 - 02.2016
SSC -
Young Ladies High School
06.2006 - 05.2014
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