Summary
Overview
Work History
Education
Skills
Certification
Academic Achievements
Timeline
Generic

Geeta Amrut Gujaria

Marketing
Mumbai

Summary

Enthusiastic marketing student currently pursuing MMS degree. Excited to learn from high-performing and successful team. Possess excellent communication, problem solving and teamwork abilities.

Overview

14
14
years of post-secondary education
4
4
Certifications

Work History

Digital & Marketing Strategy Intern

Auto Techniques
06.2020 - 07.2020
  • Identified appropriate marketing channels and target customers for campaigns.
  • Collaborated with the product development team to effectively modernize and update promotions.
  • Optimized advertising efforts by developing content for media relations and corporate communications.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.

Marketing Intern

Pride of Cows
05.2020 - 06.2020
  • Performed competitive analysis on premium milk segment, Market trend analysis on the dairy sector.
  • Assisted the company in Lead Generation and Conversion of the potential customers and Formed the Post Pandemic strategy for the company.
  • Analyzed digital platforms of POC and also Assisted the company with website improvements.
  • Also, gave Suggestions and Recommendations for Content Generation and Customer Retention Plan.
  • Collected 50 responses through the primary research – questionnaire method for understanding the psychology of customers during the pandemic.

Education

Master of Management - Marketing

Met Institute Of Management
Mumbai
07.2019 - 04.2021

Bachelor of Management Studies - Marketing

K.P.B.Hinduja College Of Commerce
Mumbai
06.2016 - 05.2019

HSC - Science

Sophia College
Mumbai
06.2014 - 02.2016

SSC -

Young Ladies High School
Mumbai
06.2006 - 05.2014

Skills

MS Word, MS Excel and MS PowerPointundefined

Certification

French (A1) Certification Course

Academic Achievements

  • Title: Project on Impact of Social Media Advertisements on Consumer Purchase Process (04/2019).

Description: Impact of social media ads on demographic factors like age and gender

Collected 150 responses through the primary research – questionnaire method and analyzed using SPSS software

Concluded that Gender (Female 75.89% & Male 72%) has more impact than Age.

Publication: This research paper was published in International Journal of All Research Writings.

  • Title: Project on Competitive Strategies of HUL, P&G, Amul and ITC

Description: Segmentation, Targeting, and Positioning of all the products of HUL, P&G, Amul, and ITC

Marketing and Branding Strategies of all the companies were analyzed.

Supply Chain Management and the Evolution of Amul were also taken into consideration.

Timeline

Digital & Marketing Strategy Intern

Auto Techniques
06.2020 - 07.2020

Marketing Intern

Pride of Cows
05.2020 - 06.2020

Fundamental of Digital Marketing

04-2020

Marketing and Retail Analytics

04-2020

Google Analytics (Beginner+ Advanced)

02-2020

Master of Management - Marketing

Met Institute Of Management
07.2019 - 04.2021
French (A1) Certification Course
05-2017

Bachelor of Management Studies - Marketing

K.P.B.Hinduja College Of Commerce
06.2016 - 05.2019

HSC - Science

Sophia College
06.2014 - 02.2016

SSC -

Young Ladies High School
06.2006 - 05.2014
Geeta Amrut GujariaMarketing