Summary
Overview
Work History
Education
Skills
Timeline
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Gourab Das

Partner - Gaming & Innovations
Mumbai

Summary

I’m a brand and gaming content strategist with award-winning work across Hindustan Unilever and other leading brands. A finalist at Cannes Young Lions India and Young Emvies, I’ve led campaigns across both endemic and non-endemic brands in the gaming ecosystem blending strategy, storytelling, and digital-first thinking to drive impact.

Overview

8
8
years of professional experience
2
2
years of post-secondary education

Work History

Partner- Gaming

Mindshare
03.2024 - Current
  • Spearheaded the Gaming & Innovations vertical, building a multi-crore revenue stream from the ground up.
  • Conceptualized and executed gaming content integrations for Hindustan Unilever, covering categories such as Homecare, Beauty & Wellness, Food & Nutrition, and Personal Care.
  • Delivered award-winning work recognized at Emvies, FOMA, FOMG, ABBYs, and other leading industry awards.
  • Selected as India Finalist for Cannes Young Lions and Young Emvies.
  • Drove innovation at the intersection of branded content, gaming, and cultural storytelling, helping position Mindshare as a leader in the space.

Senior Manager - Brands & Esports Solutions

Rooter
10.2020 - 03.2024
  • Led brand strategy and integrated solutions for major campaigns including Mountain Dew Clutch Crew, SetWet Battle in Style, and Lenskart Strategic Vision within the gaming ecosystem.
  • Played a key role in scaling Rooter’s user base from 1M to 75M+, while expanding the creator network to 1.2M+.
  • Spearheaded 200+ brand activations and IPs, including BGMS Season 2 (with TVS Raider, OnePlus), BMCC, and Pro Showdown (with AMD & Windows 11).
  • Drove strategic partnerships across publishers, creators, influencers, and teams—serving as the single point of contact.
  • Built India’s largest gaming Discord community and led Rooter's IRL content vertical to become the second most-viewed category on the platform.
  • Managed campaigns, budgets, analytics, and legal compliance across brand and marketing efforts.
  • Reported directly to the CEO and CBO; contributed to company-wide strategy, including Rooter’s first-ever TVC rollout.
  • Hired and led cross-functional teams across content and revenue.

Assistant Manager - Odisha Sports Department

Sportseed
06.2020 - 10.2020

Contributed to infrastructure, digital athlete management, community sports, high-performance centres, performance analysis, and development for the Khelo India Games and Olympics contingents.

Sports Officer

School Sports Promotion Foundation
11.2018 - 04.2020
  • Led the football and cricket verticals for India’s largest grassroots sports program, engaging 12,000+ schools nationwide.
  • Built key alliances with federations and government.
  • Secured and executed sponsorships with brands like Portronics, Nivea, and Sharda University.

Team Services Manager -

FIFA U-17 World Cup, India
08.2017 - 12.2017

- Managed competitions area and team schedule for the all the teams participating in the FIFA U-17 World Cup.

Intern

Kings XI Punjab
03.2017 - 06.2017

Venue & Sponsorship Management

Education

MBA - Sports Management

NASM (National Academy of Sports Management)
Mumbai
01.2017 - 03.2019

Skills

India Finalist - Cannes Young Lions (Digital) & Young Emvie

WARC Media 100 - Domex Dual Screen Reality

FOMA - Gold for Best use of Online & Bronze for Best use of Gaming (Rin, Wheel, Surf: How Housewives became the unexpected champions of mobile gaming), Gold for Best Use of Gaming - Domex Dual Screen Reality

FOMG - Shortlists for Best Branded Content, Best use of Gaming, Best use of Mobile (Knorr Dare to Slurp)

Emvies - Bronze Best Use of print (Sunlight Durga Pujo Sphere)

Multiple shortlists across Media Abbys and others

Timeline

Partner- Gaming

Mindshare
03.2024 - Current

Senior Manager - Brands & Esports Solutions

Rooter
10.2020 - 03.2024

Assistant Manager - Odisha Sports Department

Sportseed
06.2020 - 10.2020

Sports Officer

School Sports Promotion Foundation
11.2018 - 04.2020

Team Services Manager -

FIFA U-17 World Cup, India
08.2017 - 12.2017

Intern

Kings XI Punjab
03.2017 - 06.2017

MBA - Sports Management

NASM (National Academy of Sports Management)
01.2017 - 03.2019
Gourab DasPartner - Gaming & Innovations