Gurmehar Singh Keer
Buyer and Merchandiser
Mumbai
Summary
Merchandising professional with 5+ years of business experience with a dual specialization in merchandising and marketing. Proven expertise in product development, vendor management, and market analysis. My core competencies include: Ability to tackle real-time problems and provide feasible solutions. Ability to up-skill and adapt. Strong understanding of consumer behavior and market trends to drive product strategies.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Buying and Merchandising Intern
Jack and Jones (Bestseller)
Mumbai
02.2025 - Current
- Conducted market research and competitor analysis, refining product strategy to align with consumer trends.
- Assisted in product development and inventory allocations, improving stock efficiency across retail channels.
- Led the revival of a discontinued category, enhancing product assortment and driving renewed market interest.
- Designed brochures for the distribution business, strengthening brand communication and outreach.
Merchandising and Marketing Intern
Aashni + Co
Mumbai
06.2024 - 08.2024
- Conducted competitor analysis and market reconnaissance to identify trends, consumer insights, and pricing strategies
- Curated seasonal design assortments while maintaining brand aesthetics and market alignment
- Managed end-to-end product operations including inventory tagging and assisted in product photoshoot coordination.
Management and Merchandising Trainee
IGP.Com
Mumbai
07.2023 - 10.2023
- Developed a comprehensive Diwali catalog, expanding product range and curating premium gift hampers
- Secured strategic vendor partnerships through negotiation, diversifying product portfolio.
Proprietor & Sales Manager
Louis Philippe & Allen Solly
Nainital
06.2019 - 06.2023
- Led sales and team management, driving a 57% increase in sales at Louis Philippe and a 25% growth at Allen Solly through strategic training and oversight.
- Strengthened customer relationships and implemented incentive programs, resulting in a 28% sales boost.
Education
Professional Diploma - Fashion Business (Marketing And Merchandising)
Pearl Academy
Mumbai, India 08.2023 - Current
Bachelors of Commerce - Commerce
DSB Campus Kumaun University
Nainital 08.2019 - 10.2022
Skills
Sales analysis
Customer service
Microsoft Excel
Microsoft Powerpoint
Analytical skills
Canva
Tally
Ax Pos
HANA
M Pos
Timeline
Buying and Merchandising Intern
Jack and Jones (Bestseller)
02.2025 - Current
Merchandising and Marketing Intern
Aashni + Co
06.2024 - 08.2024
Professional Diploma - Fashion Business (Marketing And Merchandising)
Pearl Academy
08.2023 - Current
Management and Merchandising Trainee
IGP.Com
07.2023 - 10.2023
Bachelors of Commerce - Commerce
DSB Campus Kumaun University
08.2019 - 10.2022
Proprietor & Sales Manager
Louis Philippe & Allen Solly
06.2019 - 06.2023
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