Hardik Aggarwal
Digital Marketing Executive
Mumbai
Summary
MBA (Finance & Marketing) with hands-on experience in digital marketing, campaign optimization, and financial analysis. Proven track record improving engagement and lead generation through data-driven social, SEO, and paid strategies. Strong client-facing skills and experience managing multi-channel campaigns and performance reporting.
Overview
2
2
years of professional experience
Work History
Account Manager
Digitalks Official
01.2026 - Current
- Own end-to-end delivery for 6+ client accounts (FMCG, D2C, services): strategy, creative brief, media allocation, reporting.
- Grew client revenue by 25% Y/Y through revised targeting, landing-page optimizations and influencer partnerships.
- Built monthly performance dashboards (KPIs: impressions, CTR, CPA, MQLs) and presented insights to stakeholders.
- Managed campaign budgets, timelines and cross-functional teams (design, content, performance).
Digital Marketing Executive
Eastern Spirit Marketing Company
08.2025 - 01.2026
- Planned and executed integrated campaigns (social, SEO, PPC) that raised brand engagement by 35% and generated 20% more qualified leads.
- Managed content calendar, influencer partnerships and community engagement across Instagram, Facebook and LinkedIn.
- Performed campaign analysis and optimizations (A/B tests for creatives & CTAs) to reduce CPL and improve ROAS.
Finance & Marketing / Finance Analyst Intern
Hem Securities Ltd. / Progressive Share Brokers Pvt. Ltd.
05.2024 - 09.2024
- Analyzed market and company financials to inform investment recommendations and supported merchant-banking deliverables and investor presentations.
- Performed P&L reviews and trade reconciliation while assisting traders with order execution and settlement processes.
- Contributed to initiatives that enhanced client portfolio performance by 15% through data-backed allocation suggestions.
Education
MBA - Finance & Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai, India05.2025
Bachelor of Science - Chemical Engineering
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai, India05.2025
Skills
Digital marketing: Social media strategy, content planning, campaign management, SEO basics, PPC fundamentals
Analytics & tools: Meta Business Suite, LinkedIn Campaign Manager, MS Excel (pivot/table)
Finance & analysis: Financial statement analysis, equity research, P&L review
ChatGPT / Claude — write captions, brainstorm content and campaign ideas, refine copy
Canva AI (Magic Write, Text-to-Image, Magic Edit) — fast graphics, presentations and AI-assisted design
Meta / Instagram AI tools — caption suggestions, hashtag research, and scheduling help
Kling AI / CapCut AI — AI video editing, auto-captions, and Reels creation
Notion AI — manage content calendar, notes, and workflows
Google Gemini — research support, analytics summaries, and report drafting
Timeline
Account Manager
Digitalks Official
01.2026 - Current
Digital Marketing Executive
Eastern Spirit Marketing Company
08.2025 - 01.2026
Finance & Marketing / Finance Analyst Intern
Hem Securities Ltd. / Progressive Share Brokers Pvt. Ltd.
05.2024 - 09.2024
MBA - Finance & Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Science - Chemical Engineering
Narsee Monjee Institute of Management Studies (NMIMS)