Hardik Parmar
Mumbai
Summary
Results-driven Zonal Marketing Manager with 11+ years of experience in the BFSI sector. Proven track record of developing and executing successful marketing strategies, driving market share growth, and fostering strong relationships with key stakeholders. Skilled in managing budgets, forecasting, and delivering ROI for marketing campaigns within assigned territories. Hardworking, performance-oriented leader offering expertise in project development, team supervision, and campaign enhancement. Seeking a challenging position to make a lasting impact on company and customer success.
Overview
14
14
years of professional experience
Work History
Zonal Marketing Manager – RL, Asset & R&R
Kotak Mahindra Bank
02.2017 - Current
- Develop event strategy and objectives for spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
- National R&R for Prime Market ;Manage local, National and International events from concept design to execution within stipulated budgets for the Retail Liabilities & Asset of the Mumbai region.
- Planning and execution of 8 Loss Making branches resulting in a 18% increase in new customer acquisitions of R&L and Asset. 12% Increased product holding of customers
- Hyperlocal alliance and activation- Work extensively with internal and external parties on marketing and sales promotion campaigns, localization of marketing collateral, and product awareness campaigns.
- HL, LAP, Working Capital and PL - Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels through Trade Association and activation.
- Business Banking Carnival and Asset Loan Drive - Developed and implemented strategies for 80 branches to generate leads.
- Product Campaign - Boosted product awareness and generated leads while managing internal and external marketing campaigns and programs through B2C activities like RWA, Clubs, Inbranch, Malls etc.
- Alliance and offers - Barter, Offers, Strategic activation customer events, promotional strategies, and product commercialization. Perno Ricard, Mercedes, BMW. HealthSpring, QI spine etc.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Organized successful customer centric events showcasing services effectively to potential customers or partners.
- Conducted root cause analysis on financial discrepancies, identifying areas for improvement in billing process.
- Improved efficiency of ROI analysis by streamlining data collection and reporting processes.
- Developed and implemented comprehensive marketing strategies for the Western zone, resulting in a 15% increase in new customer acquisitions
- Led a team of 5 marketing professionals, providing guidance and mentorship to achieve departmental goals
- Collaborated with sales teams and channel partners to drive integrated marketing and sales initiatives, resulting in a 20% increase in cross-selling opportunities.
Regional Marketing Manager - Gold Loan and OFP
Muthoot Group
10.2015 - 01.2017
- Explore and conduct on-ground events and activations related to Indian Super League to promote Gold Loan and Home Loan. - Facilitate activation with HealthSpring at all branches and neutral venues for lead generation through innovative lead management ideas. - Conduct Segmentation, Targeting & Positioning (STP) analysis and product positioning in all markets. - Plan and execute ATL, BTL, branch launch, and quarterly campaigns. - Develop overall Marketing Communication Plan for products with clear top and bottom-line targets. - Design and execute company-wide go-to-market strategies focusing on brand communication. - Ensure installation and maintenance of Glow Sign Boards. - Participate in the development of corporate positioning concepts and create high-impact communications tools. - Plan and produce promotional and instructional video projects in coordination with the Marketing Team and/or contracted video production agencies.
Marketing Manager
Equipe - IMC
04.2011 - 09.2015
- Penetrate new markets and attend to new inquiries, resolving them in a timely manner and preparing work orders. - Interact with clients and in-house teams to recommend solutions, concepts, and specifications for assigned projects. - Develop and execute the organization’s knowledge and influence strategy, focusing on capturing, maintaining, producing, and disseminating knowledge. - Leverage channels and opportunities to showcase internal research and knowledge products. - Explore opportunities to build strategic partnerships with relevant organizations to co-create reports and papers. - Manage events and exhibitions, including conceptualization, agency identification, set design, scheduling, and on-site management.
PR Executive
BrandSpecs Entertainment & Media Pvt. Ltd.
09.2010 - 03.2011
- Plan publicity strategies and campaigns. - Organize promotional events such as press conferences, open days, exhibitions, tours.
Education
Mass Media - Marketing
Mumbai University - LS Raheja
Mumbai, India04.2010
Skills
- Marketing Communication Internal and External
- Event Management
- Project Launches
- ATL & BTL Activities
- Marketing Strategy & Execution
- Channel Management
- BTL Branding Activation
- Vendor Management & Negotiation
- Strategic Alliances
- Strategic Planning
- Marketing campaigns
- Brand Development
- Product Promotion
- Brand Promotion
Timeline
Zonal Marketing Manager – RL, Asset & R&R
Kotak Mahindra Bank
02.2017 - Current
Regional Marketing Manager - Gold Loan and OFP
Muthoot Group
10.2015 - 01.2017
Marketing Manager
Equipe - IMC
04.2011 - 09.2015
PR Executive
BrandSpecs Entertainment & Media Pvt. Ltd.
09.2010 - 03.2011
Mass Media - Marketing
Mumbai University - LS Raheja
Similar Profiles
Sveta KakerlaSveta Kakerla
DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811DEPUTY MANAGER - Product Manager: Risk Monitoring at KOTAK MAHINDRA BANK- Kotak 811
Deepali JagdaleDeepali Jagdale
Senior Manager - Analytics at Kotak Mahindra BankSenior Manager - Analytics at Kotak Mahindra Bank
Shubham ManeShubham Mane
Data Analytics at Kotak Mahindra BankData Analytics at Kotak Mahindra Bank