Learning new Marketing AI tools
Harsheel Kharbanda
Group Account Manager
Pune
Summary
Experienced Group Account Manager skilled in effectively managing social media campaigns across various platforms. Proactive and hardworking, excelling in Marketing Communication, Brand Management, Strategic Marketing, and Social Media Marketing evaluation. With a keen eye for detail and a passion for delivering impactful results, driving successful marketing initiatives that enhance brand visibility and engage target audiences.
Overview
6
6
years of professional experience
20
20
years of post-secondary education
Work History
Group Account Manager
Knowledge Units
12.2023 - Current
- Led & coached marketing teams to build knowledge and skill sets & proactively worked towards increasing client retainer as well as getting new clients from various industries.
- Executed comprehensive marketing plans that consistently achieved targets & increased client revenue.
- Worked with various e-commerce businesses & managed budget allocation & resource utilization to maximize marketing ROI & ROAS.
- Analyzed & reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers for clients, by optimizing business strategies & marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals like: Increase in website traffic, sales, reach, engagement & impressions.
- Developed creative presentations, trend reports and data sheets.
MarCom Executive
Knowledge Units
12.2022 - 12.2023
- Produced marketing strategies for clients, for their website and social media accounts & created large quantities of content.
- Utilized working knowledge of Meta, Google and SEO analytics to optimize content discoverability.
- Assisted team members with website designs and other social media promotional material, supporting strategic brand placement and visibility.
- Built and led strong presentations to promote products and build brand recognition, for clients.
- Ran D2C and B2C advertising campaigns, managing budgets and responsibly documenting expenditures.
- Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.
- Tracked return on investment for targeted marketing campaigns and reassessed when necessary.
- Managed preparation of marketing copies, creatives, videos, emails, and other collaterals.
Talent Branding Associate
Knowledge Units
05.2022 - 12.2022
- Managed client relations through communication and helpful interactions.
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Analyzed client data to identify trends and anticipate client needs.
- Maintained relationships with clients to maximize business opportunities.
- Developed and implemented strategies to increase client satisfaction and engagement.
- Generated reports and presentations for senior management.
Customer Service Representative
ADP
06.2021 - 05.2022
- Scheduling phone interviews with Hiring Managers for eligible candidates.
- Assisting potential candidates in filling out their job applications.
- Checked status of candidates and notified them if they are eligible to continue in Hiring Process or not.
- Trained and assisted new employees in regard to the process and guided them in the right way & cold called & spoke to clients about product offerings and services.
Business Development Intern
Bayside Media Private Limited
05.2019 - 07.2019
- Identifying new sales leads.
- Pitching products and services.
- Maintaining healthy relationships with existing and potential customers.
- Contacting potential clients via phone and setting up meetings.
- Planning innovative ways to market and make a sale.
- Preparing PowerPoint presentations and sales displays.
- Making daily reports and updating the information on Excell.
- Negotiating and renegotiating by phone and by scheduling meetings.
- After a month I was appointed to handle a team of 5 and was given the opportunity to train them.
Education
Bachelor of Business Administration - Marketing & Corporate Social Responsibility
Maharashtra Institute of Technology, WPU
Pune 06.2018 - 07.2021
Post Graduate Diploma - International Business
Savitribai Phule Pune University
Pune, India 03.2021 - 04.2022
Indian School Certificate Examination (ISC) - Science
The Bishops Junior College
Pune 06.2016 - 04.2018
Indian Certificate of Secondary Education (ICSE) - Secondary Education Examination
St. Mathew's Academy
Pune 04.2002 - 03.2016
Skills
- Marketing Funnel Development
- Proficient in Microsoft Office, Meta Business Suite & Asana
- Client Relationship Management
- Account/Project Management
- Marketing & Advertising Campaigns
- Brand Management
- Operations & Marketing Communication
- Social Media Marketing & Management
- Marketing Funnel Development
Interests
Listening to intellectual podcasts
Learning Performance Marketing
Timeline
Group Account Manager
Knowledge Units
12.2023 - Current
MarCom Executive
Knowledge Units
12.2022 - 12.2023
Talent Branding Associate
Knowledge Units
05.2022 - 12.2022
Customer Service Representative
ADP
06.2021 - 05.2022
Post Graduate Diploma - International Business
Savitribai Phule Pune University
03.2021 - 04.2022
Business Development Intern
Bayside Media Private Limited
05.2019 - 07.2019
Bachelor of Business Administration - Marketing & Corporate Social Responsibility
Maharashtra Institute of Technology, WPU
06.2018 - 07.2021
Indian School Certificate Examination (ISC) - Science
The Bishops Junior College
06.2016 - 04.2018
Indian Certificate of Secondary Education (ICSE) - Secondary Education Examination
St. Mathew's Academy
04.2002 - 03.2016
Similar Profiles
Vanessa HernandezVanessa Hernandez
Assistant Manager at TempoPDX, 197 units and Anthem Apartments (Avenue5), 211 UnitsAssistant Manager at TempoPDX, 197 units and Anthem Apartments (Avenue5), 211 Units
MONICA PLASCENCIAMONICA PLASCENCIA
Floating C.M. at The Tides (200 Units) AND 15Fifty5 (110 Units)Floating C.M. at The Tides (200 Units) AND 15Fifty5 (110 Units)
Jennifer Aguilar-ParedesJennifer Aguilar-Paredes
Personal Assistant at Universal Hair UnitsPersonal Assistant at Universal Hair Units