Dance
Harshitta Anand
Assistant Brand Manager
Mumbai
Summary
Sales & Marketing professional dedicated towards delivering positive results by devising strategies and enhancing processes. Effective at managing team and establishing relationship with customers to build & nurture business. Detail oriented, creative & passionate worker.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Assistant Brand Manager
Bajaj Consumer Care
2 2024 - Current
- Managing a portfolio of 3 brands under Almond Drops Extension– AD Shampoo, AD Conditioner & AD Soap
- Created & Optimized content on Amazon PDP that led to an increased ratings of 200 & ranking by 33
- Planned & Executed on-platform strategies that increased offtakes & improved ROAS
- Spearheaded the promotion of digital video that garnered 1.6 million views
- Planned incentive programs for promoters & merchandisers in MT stores to increase offtakes.
Management Trainee
Bajaj Consumer Care
06.2023 - 01.2024
- Achieved 111% & 153% Target during Urban & Rural ISR stints respectively in Ahmedabad
- Opened 43 new outlets in 1 month during the ISR stint in Ahmedabad
- Achieved 110% Target in the 1st month of SO stint & grew Non-ADHO business by 2X on LY
- Managed a team 7 ISRs and 3 distributors in Pune district as a sales officer
- Appointed & managed 4 sales promoters during Abhyang Snan
- Was among the top 5 SOs in October during Ahbyang Snan
- Did ready stock in Auto for 3 days to regularize supply during distributor closure
- Improved infrastructure by recruiting 2 ISRs in Pune and appointing 1 sub-stockist in Ahmedabad
- Declared Story Board Winner 3 times in a row for delivering results.
Summer Internship
Johnson & Johnson
- Conducted qualitative market research to analyse the primary drivers impacting purchase decisions of 20+ HCPs across India
- Created a Brand Proposition for launch of VELYS RAS (Robotic-assisted solution for knee arthroplasty) in India
- Recommended pricing model for VELYS in comparison to the strategies adopted by competitors using insights generated
- Designed a Go-To-Market Strategy for introducing VELYS RAS by working closely with cross-functional teams
- Established pain points affecting HCPs & identified key requirements by conducting extensive market survey of 25+ sales reps.
Education
MBA -
SBM, NMIMS, Mumbai, NMIMS
BCom (Hons) - undefined
Symbiosis College of Arts & Commerce, Pune, SPPU
XII - undefined
City International School, Pune, CBSE
X - undefined
Hutchings High School, Pune, ICSE
Skills
Leadership
Team Management
Sales & Marketing
Creativity
Communication
Collaboration
Microsoft Excel
Accomplishments
- Awarded a merit scholarship for academics in class XII by the State Government
- Elated with a merit scholarship for academics in class X by the State Government
- Declared Story Board Winner 3 times by ZSM
- Promoted to Assistant Brand Manager after delivering results in Sales
Certification
Advanced Strategies in Branding & Marketing Communication
Interests
Movie Buff
Timeline
Advanced Strategies in Branding & Marketing Communication
06-2024
Management Trainee
Bajaj Consumer Care
06.2023 - 01.2024
Assistant Brand Manager
Bajaj Consumer Care
2 2024 - Current
Summer Internship
Johnson & Johnson
MBA -
SBM, NMIMS, Mumbai, NMIMS
BCom (Hons) - undefined
Symbiosis College of Arts & Commerce, Pune, SPPU
XII - undefined
City International School, Pune, CBSE
X - undefined
Hutchings High School, Pune, ICSE
Similar Profiles
Sohit KumarSohit Kumar
Regional Supply Chain Lead at Bajaj Consumer CareRegional Supply Chain Lead at Bajaj Consumer Care
DHRUBAJYOTI MITRADHRUBAJYOTI MITRA
Sales Officer- Baharampur HQ at BAJAJ CONSUMER CARE LTDSales Officer- Baharampur HQ at BAJAJ CONSUMER CARE LTD
Davesh DixitDavesh Dixit
Quality Assurance Executive at Bajaj Consumer Care Ltd.Quality Assurance Executive at Bajaj Consumer Care Ltd.