Cricket
Himanshu Dadhich
Senior Marketing Manager
Mumbai
Summary
Experienced in ATL| BTL| Events | Performance Marketing Looking forward to work with an organization which offers a challenging opportunity to enhance knowledge, skills and experience that would allow to contribute towards achieving the personal growth along with organization growth. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
8
8
years of professional experience
8
8
Certifications
2
2
Languages
Work History
SR. Marketing Manager
Modirealty
03.2023 - Current
- Devising Strong Go to Marketing strategies for all ATL,BTL & TTL Campaigns for Residential (Luxury & Affordable), Commercial and Retail projects.
- Networking and Liaoning with agencies to get work executed as per company payment terms and deadline.
- Direct Marketing & Drip Marketing - Planning Direct Marketing activities like e-mailers, SMS campaigns and direct mailers.
- Conducting internal and external research VDNB analysis, TAT, Customer buying behavior and mystery shopping) for better conversions.
- PPC, CPL, SEO, SMM, Google, FB, LinkedIn, Youtube ADs
- Optimized website content for improved search engine rankings and increased web traffic.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Oversaw 4 yearly projects from concept through completion
Marketing Manager
Ufaber
07.2022 - 03.2023
- Marketing Communications Planning & Implementation in line with the overall marketing strategy.
- Preparing annual/ monthly marketing communications calendar.
- Manage Events & Trade fair participation.
- Branding & Advertising through various promotional Activities - Bus branding, Rickshaw branding, Paper insert ETC.
- BTL Activation, Society Activation, exhibitions.
- Public Relations: Media briefing, spokesperson interviews, comments, Managing media.
- Advertising & Media management, Monitor agency Contracts, Execution.
- Build and execute ATL & BTL campaigns to support specific marketing overall strategic marketing plan.
- Oversees production of all promotional materials and marketing campaigns.
- Creation of lead generation portal, capture relevant database for sending e-mailers.
- PPC, CPL, SEO,SMM, Google, FB, LinkedIn, YouTube ADs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Social Media Campaign.
- Email Marketing and IVR for Customers on new developments.
- Internal Communications Preparation of Company newsletter and internal Communication materials.
- Reporting on Marketing Communication activities for Management Review Analysis Reporting of Competitor.
- Marketing Communication Activities.
Marketing Executive
HobSpace
06.2021 - 05.2022
- Manage and support operations & Sales team to ensure target achievement
- Digital Marketing- Indian & Overseas Marketing
- Digital Media Planning
- SEO & SMO
- ORM
- Digital Media content creation
- Maintaining the content Calendar for the digital operations
- Digital Reports & budgeting
- Managing collaterals, Brochures& Sales tools
- BTL Activation planning& Execution
- Competition Analysis
- Vendor Management for printing &visual merchandising
- Identify cross-sell & new Channels for sales opportunities
- Provide support to cross functioning department when needed.
Marketing Executive
Mumbai shoppers
04.2018 - 03.2021
- Use data to create strategic plan for E-comm performance marketing
- Work with marketing team to provide new performance content for e-comm marketing
- Analyze e-commerce campaigns for reach and effectiveness
- Seeking ownership and accountability for the Marketing spends and performance
- Plan, develop and manage SEO, SEM, email marketing, and social media campaigns
- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend
- Acquisitions & Traffic Growth
- Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention
- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics
- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.
Marketing Executive
Tricky Labs
03.2016 - 03.2018
- Coordinated mailings, marketing materials, and website content
- Assisted in creation of graphic materials for use of marketing department
- Introduced scheduled targeted email marketing programs
- Tracked, analysed, and reported data on digital marketing campaign performance
- Contributed to brainstorming sessions involving design, conception, and creation of new digital content
- Effectively managed variety of vendors
- Worked to ensure motion graphics supported specific storytelling needs
- Created and executed graphics in After Effects and Illustrator
- Created compelling social media graphics that supported company mission
- Marketing Creative for Social Media and Performance Marketing.
Education
BJMC- Journalism & Mass Comm. - Media Marketing
Pacific University
Udaipur, RajasthanMBA Media & Marketing - Media And Marketing
ISB&M
Pune, MumbaiSkills
Photography
Cinematography
ATL
BTL
Events
Digital Marketing
Vendor Management
Operations & Execution
Customer Acquisition
Public and Media Relations
Budgeting and Allocation
Social Media Marketing
Marketing Analytics
Brand-building strategies
KPI Tracking
Marketing campaigns
Media Buying
Brand Development
Certification
Workshop on Film Production
Interests
Reading
Cooking
Hiking and Travelling
Timeline
SR. Marketing Manager
Modirealty
03.2023 - Current
Marketing Manager
Ufaber
07.2022 - 03.2023
Marketing Executive
HobSpace
06.2021 - 05.2022
Marketing Executive
Mumbai shoppers
04.2018 - 03.2021
Marketing Executive
Tricky Labs
03.2016 - 03.2018
BJMC- Journalism & Mass Comm. - Media Marketing
Pacific University
MBA Media & Marketing - Media And Marketing
ISB&M