Inaam Hussain
Digital Marketing
Bengaluru
Summary
Digital Marketing Professional with 2 decade of experience in Digital Media Planning, Programmatic solution on branding and performance, Web Analytics, Online Advertising, e-mail Marketing, Affiliate Marketing and Website Traffic Optimization. Experienced in increasing visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations in retail, fashion e-commerce, travel, IT, health, and internet sector. Specialties: Specialist in various ad-serving tools and bidding programmatic and performance marketing platforms:
DFA (DoubleClick) - DART for Advertisers
Mediaplex (MOJO Ad server)
Zedo (Advertiser)
Mediamind
Epsilon Dream Server (Email tool)
Silverpop (Email tool)
mets & X (Paid Social)
CM360 (DoubleClick Campaign Manager)
DV360
Mediamath - DSP
Amazon DSP
Trade Desk (TTD)
Spotify Self serve DSP
JioHotstar Self serve DSP
Overview
20
20
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Senior Director - Campaign Management
Interactive Avenues
Bengaluru
08.2008 - Current
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Streamlined operations for increased efficiency with process improvements and automation.
- Managed risk effectively by identifying potential threats, developing contingency plans, and implementing mitigation strategies in line with overall business objectives.
- Reduced employee turnover rates by creating a positive work environment with clear expectations and support systems in place.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Increased employee satisfaction, providing regular coaching and feedback sessions.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Established team priorities, maintained schedules and monitored performance.
Manager
Starcom MediaVest Group
Bengaluru
09.2007 - 07.2008
- ONLINE DART operations - tagging, trafficking campaign Management through Doubleclick TM DART Version and report generation as per templates, periodic dispatch of reports to campaign owners for various clients like: WorldSpace, Jetlite, Mediaturf Worldwide
Campaign Management Executive
01.2005 - 08.2007
- ONLINE Campaign Execution and Third party Campaign Management through Doubleclick TM Enterprise Version 5.1 for Various clients
Education
BCA - Computer Science
New College
Chennai 01.2000 - 01.2002
Skills
Media Planning
Digital marketing
Programmatic multiple DSPs expect
Paid Social Media marketing
Performance Paid Ads Marketing
Strategy trading
Timeline
Senior Director - Campaign Management
Interactive Avenues
08.2008 - Current
Manager
Starcom MediaVest Group
09.2007 - 07.2008
Campaign Management Executive
01.2005 - 08.2007
BCA - Computer Science
New College
01.2000 - 01.2002
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