Indranil Ain

Core Deliverables:

• Led digital strategy creation for a newly formed, diverse region spanning Asia, Africa, Middle East, and Russia, embedding a commercial (sales & marketing) focused, persona-driven multi-year roadmap across Syngenta’s value chain—growers, channel partners, and field force—for multiple business units.
• Pioneered the launch of AI Strategy for the region. Introduced SalesMax AI, enabling insight generation via chatbot and pre-configured prompts for the sales team. Designed Agentic AI use cases for digital content and campaign brief creation, enhancing sales and marketing effectiveness.
• Currently leading AI value case identification across countries and business units to transform processes and shape new Go-to-Market strategies.
• Built and scaled a 25+ member digital product team, including Product Managers, Business Analysts, UX Designers, Project Managers, and Data Scientists, serving multiple regional markets.

Flagship Digital Products:

• Cropwise Grower & Cropwise Operations: Scaled to 3M+ farmers across 12 countries, influencing 27.6M+ hectares. 76% of users report direct impact on Syngenta product purchases.
• Syngenta Connect Distributor (SFDC Commerce Cloud): Rolled out to 4,000+ channel partners in 8 countries, enabling $1.5B+ in annual orders. 88% report improved ease of business.
• Syngenta Connect Retailer (Sumridhi app in India): Scaled to 70,000+ retailers across 3 countries, tracking $0.4B+ in product placement annually. 94% cite increased business due to transparent loyalty processes.
• SmartAgro Lite (Saksham app in India): Deployed to 6,000+ field force users, digitizing campaigns and enabling actionable insights. 95% report time savings and improved campaign execution.

Additional Initiatives:

• Established Customer Experience Management vertical, triggering 1.25M+ marketing automations and managing 9M+ farmer profiles via CRM.
• Designed sanctions-compliant digital solutions for Russia, aligned with enterprise architecture standards.
• Leading Commercial Transformation for the region as part of the SAP S/4HANA migration program.

• Established the first version of the smallholder digital strategy for Asia Pacific, later adopted across Crop Protection, Field-Crop Seeds, and Vegetable Seeds business units.
• Enabled MVP development of key digital apps for various personas by guiding cross-functional product teams—these products are now scaled across AMEA. Notably, the Cropwise Grower app now digitally captures ~15% of the total market.
• Invested in digital marketing automation tools and CRM (SFDC) to enhance customer engagement and campaign efficiency. Key tools include:Emplifi – Social Media Management
  Bird – WhatsApp Automation
  VeV – Landing Page Creation
• Restructured digital product teams, integrating digital business partnering with product management functions—improving operational efficiency by 30%.
• Defined a build-vs-buy strategy for digital solutions to optimize speed, cost, and scalability—now a standard framework for digital investment decisions.
• Established processes for digital transformation budgeting, product roadmap socialization, and KPI tracking to measure ROI across regional product investments.
• Developed a strategic framework enabling countries to define their digital transformation ambitions aligned with business goals.

• Led platform teams in partnership with Commercial Excellence to drive digital transformation across sales automation, pricing excellence, integrated business planning, and S&OP processes in multiple geographies. These initiatives were part of the Lift Off programs, where I served as the Digital Business Partner.
• Managed platforms and DevOps teams for CRM, pricing, analytics, and integration, with an annual spend of $3.5M.
• Created a global commercial analytics capability focused on sales, digital marketing, and pricing analytics. Established analytics on QlikSense, supporting 2,000+ sales team members and significantly improving productivity.
• As part of the Digital Transformation team, implemented key tools and technologies including: SFDC (Salesforce CRM)
  Vendavo CPQ
  QlikSense & QlikView
  SAP IBP
• Improved deal margins by 5–7% through implementation of CPQ deal management processes across countries including Spain, Russia, Italy, South Africa, and Australia/New Zealand.

• Led functional design for the SAP IS-Utilities billing module for Singapore Power’s industrial customers, mapping client processes to SAP through detailed functional specifications and business process documentation.
• Coordinated offshore delivery of billing module requirements, ensuring alignment with client expectations and project timelines.
• Contributed to end-to-end implementation, translating complex utility billing needs into a scalable SAP solution. Improved disputed billing adjustment processes by over 40%.
• Delivered project on time and within budget, managing a team of junior consultants and ensuring successful go-live.

• Implemented SAP Sales and Distribution (SD) Module as part of a global template rollout for Syngenta Seeds, based in Singapore, covering nine countries across Asia Pacific.
• Delivered SAP SD Module with integration for Air Liquide Netherlands BV, based in Eindhoven, in a record nine-month timeline.
• Led SAP interface monitoring teams in India and Paris for Air Liquide Europe, significantly reducing integration failures by establishing SLAs and proactive monitoring processes.