Dynamic Influencer Marketing & Talent Management professional with 10+ years of experience across luxury,
fashion, lifestyle, auto, and entertainment industries. Proven track record in building large-scale influencer
ecosystems, managing celebrity partnerships, and executing high-impact brand collaborations for marquee global
and Indian brands. Adept at contract negotiation, campaign strategy, and relationship management with a strong
network across Bollywood, fashion, and digital talent.
• Led influencer marketing campaigns across beauty, auto, tech, and F&B; categories, managing 50+
influencer partnerships per quarter.
• Negotiated contracts delivering ~15–20% savings while maintaining strong talent relations.
• Integrated influencer marketing within 360° creative/media plans, driving measurable uplift in engagement
and campaign ROI.
• Pitched and secured influencer-led strategies contributing directly to multi-crore client revenues.
• Mentored junior executives and set up streamlined influencer vetting, briefing, and reporting processes.
• Established influencer marketing as a key revenue vertical by onboarding 200+ influencers across fashion,
lifestyle, and luxury campaigns.
• Negotiated cost synergies, reducing influencer spends by ~20% while improving ROI.
• Spearheaded influencer integrations for flagship events (GQ Men of the Year, Vogue Women of the Year,
Vogue Beauty Awards).
• Collaborated with brand partners (Nike, Mercedes, Nykaa, Tata Cliq, Coach, Levi’s, etc.) ensuring
alignment with editorial voice.
• Built data-driven influencer mapping frameworks based on geography, demographics, and content fitment.
• Managed artist scouting, onboarding, and coordination for large-format award shows.
• Coordinated training, grooming, and performance tracking for contestants.
• Organized AV and photoshoots based on international pageant mandates.
• Highlight: Part of Manushi Chhillar’s Miss World 2017 winning team.
• Managed artist portfolios including Kalki Koechlin, Radhika Apte, and Yami Gautam.
• Closed and serviced brand deals, reviewed contracts, and built long-term client relationships.
• Represented Asin Thottumkal, Esha Gupta, Ali Zafar, Zarine Khan, and Lisa Ray.
• Managed end-to-end talent relations, brand deals, contracts, and schedules.
• Supported client servicing and talent monetization team.
• Promoted models and talents at multiple platforms and managed deals.
Influencer Marketing Strategy & Execution
Celebrity & Talent Management
Brand Partnerships & Event Integrations
Contract Negotiation & Cost Optimization
Cross-Industry Campaigns (Luxury, Auto, Fashion, F&B;, Tech)
Stakeholder & Relationship Management
Data-Driven Talent Mapping & Selection