Summary
Overview
Work History
Education
Skills
Brands Worth Mentioning
Timeline
Generic

INSIEYA ZAIDII BAGASRAWALA

Influencer Marketing Officer
Mumbai

Summary

Dynamic Influencer Marketing & Talent Management professional with 10+ years of experience across luxury,
fashion, lifestyle, auto, and entertainment industries. Proven track record in building large-scale influencer
ecosystems, managing celebrity partnerships, and executing high-impact brand collaborations for marquee global
and Indian brands. Adept at contract negotiation, campaign strategy, and relationship management with a strong
network across Bollywood, fashion, and digital talent.

Overview

11
11
years of professional experience
1
1
Language

Work History

Senior Manager – Influencer Marketing Officer

The Story Lab, Dentsu Aegis Network
01.2022 - 10.2023

• Led influencer marketing campaigns across beauty, auto, tech, and F&B; categories, managing 50+
influencer partnerships per quarter.
• Negotiated contracts delivering ~15–20% savings while maintaining strong talent relations.
• Integrated influencer marketing within 360° creative/media plans, driving measurable uplift in engagement
and campaign ROI.
• Pitched and secured influencer-led strategies contributing directly to multi-crore client revenues.
• Mentored junior executives and set up streamlined influencer vetting, briefing, and reporting processes.

Manager - Influencer Marketing

Conde Nast India
06.2019 - 10.2021

• Established influencer marketing as a key revenue vertical by onboarding 200+ influencers across fashion,
lifestyle, and luxury campaigns.
• Negotiated cost synergies, reducing influencer spends by ~20% while improving ROI.
• Spearheaded influencer integrations for flagship events (GQ Men of the Year, Vogue Women of the Year,
Vogue Beauty Awards).
• Collaborated with brand partners (Nike, Mercedes, Nykaa, Tata Cliq, Coach, Levi’s, etc.) ensuring
alignment with editorial voice.
• Built data-driven influencer mapping frameworks based on geography, demographics, and content fitment.

Freelance Artist Manager

Cineyug Group of Companies
06.2017 - 08.2018

• Managed artist scouting, onboarding, and coordination for large-format award shows.

Deputy Manager for International Pageants, Miss India Organisation

Bennett Coleman & Co
06.2017 - 08.2018

• Coordinated training, grooming, and performance tracking for contestants.
• Organized AV and photoshoots based on international pageant mandates.
• Highlight: Part of Manushi Chhillar’s Miss World 2017 winning team.

Celebrity Manager

CAAKWAN Talent Management
02.2016 - 01.2017

• Managed artist portfolios including Kalki Koechlin, Radhika Apte, and Yami Gautam.
• Closed and serviced brand deals, reviewed contracts, and built long-term client relationships.

Celebrity Manager

Exceed Entertainment
09.2013 - 12.2015

• Represented Asin Thottumkal, Esha Gupta, Ali Zafar, Zarine Khan, and Lisa Ray.
• Managed end-to-end talent relations, brand deals, contracts, and schedules.

Celebrity Manager

Exceed Entertainment
09.2013 - 12.2015
  • Represented Asin Thottumkal, Esha Gupta, Ali Zafar, Zarine Khan, and Lisa Ray.
    • Managed end-to-end talent relations, brand deals, contracts, and schedules.

Talent Manager

Toabh Management
09.2012 - 08.2013

• Supported client servicing and talent monetization team.
• Promoted models and talents at multiple platforms and managed deals.

Education

BMM - Mass Media

University of Mumbai (Lala Lajpatrai College)
Mumbai, India
01-2012

Skills

    Influencer Marketing Strategy & Execution
    Celebrity & Talent Management
    Brand Partnerships & Event Integrations
    Contract Negotiation & Cost Optimization
    Cross-Industry Campaigns (Luxury, Auto, Fashion, F&B;, Tech)
    Stakeholder & Relationship Management
    Data-Driven Talent Mapping & Selection

Brands Worth Mentioning

  • Conde Nast Events (Influencer Integrations at GQ Men of the Year, GQ Best Dressed, GQ Style Awards, Vogue Women of the Year, Vogue Beauty Awards)
  • Pernod Ricard - 100 Pipers, Chivas, Blender's Pride (Influencer Onboarding & Management)
  • Raymond (Influencer Onboarding & Management for marquee event)
  • Levi's (Influencer Onboarding & Management)
  • Coach Bags (Influencer Onboarding & Management for Women's Day campaign)
  • Nautica (Influencer Onboarding & Management)
  • Crocs (Influencer Onboarding & Management)
  • MAX Fashions (Influencer Onboarding & Management for White Label Project)
  • Nike (Influencer Onboarding & Management)
  • TATA Cliq (Influencer Onboarding & Management)
  • Nykaa (Influencer Onboarding & Management)
  • ForeverMark (Influencer Onboarding & Management)
  • Mini Countryman (Influencer Onboarding & Management for White Label Project)
  • Mercedes (Influencer Onboarding & Management)
  • KIA (Influencer Onboarding & Management)
  • Audi (Influencer Onboarding & Management)
  • Porsche (Influencer Onboarding & Management)
  • Volkswagen T-Roc / Tiguan / Taigun (Celebrity Endorsement Deal)
  • Honda Motors (Influencer Onboarding & Management)
  • Smoke Vodka (Influencer Onboarding & Management)
  • Pepsi Group (Influencer Onboarding & Management)
  • Domino's Pizza (Influencer Onboarding & Management)
  • Samsung (Influencer Onboarding & Management)
  • Micromax (Influencer Onboarding & Management)
  • Philips (Influencer Onboarding & Management)
  • Dyson (Influencer Onboarding & Management)

Timeline

Senior Manager – Influencer Marketing Officer

The Story Lab, Dentsu Aegis Network
01.2022 - 10.2023

Manager - Influencer Marketing

Conde Nast India
06.2019 - 10.2021

Freelance Artist Manager

Cineyug Group of Companies
06.2017 - 08.2018

Deputy Manager for International Pageants, Miss India Organisation

Bennett Coleman & Co
06.2017 - 08.2018

Celebrity Manager

CAAKWAN Talent Management
02.2016 - 01.2017

Celebrity Manager

Exceed Entertainment
09.2013 - 12.2015

Celebrity Manager

Exceed Entertainment
09.2013 - 12.2015

Talent Manager

Toabh Management
09.2012 - 08.2013

BMM - Mass Media

University of Mumbai (Lala Lajpatrai College)
INSIEYA ZAIDII BAGASRAWALAInfluencer Marketing Officer