Jacob John

• Responsible to deliver business plan & grow market share of Coca Cola products in Goa
• Managed a team of 3 ASM’s, 17 team leaders, 89 market development executives and 7 functional associates
• Business plan had a volume build-up of 5 MM physical cases with a turnover of Rs.2 billion.

• Responsible to design strategies & plans to achieve overall business plan for the Zone
• Managed a team of 2 Area Channel Managers & 14 Channel Executives

• Managed Modern Trade B2B / B2C, Railways, HORECA & Trolley channel for 2 states with a team of 5 Team Leaders and 15 Market development executives
• BP had a volume build-up of 1.8 MM physical cases with a turnover of INR.900MM

Responsible for Numeric Distribution of Coca Cola products in India by developing & engaging Distributors, Wholesalers, Spokes & Alternative distribution models.

Key responsibility includes setting up right Distribution models, tracking processes, planning optimum Infrastructure and ensuring right ROI to distribution partners for effective coverage of 2MM+ outlets

Responsible for identifying and addressing distribution white spaces by evaluating current coverage and potential opportunities in market

Drive various digital interventions & engagements across channel partners for sustainable growth

• Responsible for delivering Business plan & market share objectives
• BP has a volume build-up of 46 MM physical cases & revenue plan of Rs.23 billion
• Heading Trade marketing, Capability development & Cold drink equipment division in the zone