Summary
Overview
Work History
Education
Skills
Timeline
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Jayati Bhambhani

Product Marketing Leader | Adtech
Pune

Summary

8+ years of experience across Product Marketing, GTM, Analytics, and Content in both startup and enterprise environments.

Currently leading Product Marketing at Osmos, a white-labeled retail media platform powering 40+ global retailers.

Proven expertise in adtech product launches, sales enablement, thought leadership, ABM, and building high-impact marketing functions from scratch. Skilled in cross-functional leadership, data-led positioning, and scalable growth systems.

Overview

8
8
years of professional experience

Work History

Senior Product Marketing Manager

Osmos (by OnlineSales.ai)
09.2023 - Current

Built the Product Marketing function from scratch at a fast-scaling retail media platform. Defined positioning, led GTM, launched sales enablement, and mentored a cross-functional PMM team.

  • Positioned Osmos as a 'Retail Media OS' - Built a Feature-JTBD-Pain-Value matrix for 19+ products (or apps), anchoring all marketing, sales, and product collateral
  • GTM for AI Companion - Led positioning and messaging for AI-Companion, that aids 1-click campaign optimization; reached 15% adoption with roadmap in place for 30%
  • Created Sales Enablement Engine - Designed a modular collateral system across Onsite, Offsite, In-store Ads, Ad Server, and Battlecards for scalable sales support
  • Built Thought Leadership Program - Produced data-backed reports (State of Retail Media 2025, AI in Retail
    Media) generating 50+ MQLs each
  • Operationalized ABM with Growth - Architected ICP-based narratives; each campaign delivers 5-10 SQLs
    and scales efficiently
  • Mentored 4-member PMM Team - Hired and led PMMs across GTM, Enablement, and Content; introduced
    rituals to align Product, Sales, and Tech.

Product Marketing Manager

Kenko AI (formerly Bookee)
03.2023 - 08.2023


Owned GTM and product marketing for new product lines at a fitness SaaS startup. Focused on launching Bookee Websites and scaling digital presence.

  • Launched Bookee Websites - Led pricing, positioning, and landing page strategy for in-house website builder
  • Established Social Media Presence - Built Instagram from scratch with defined content themes and executional team
  • Led Competitive Research - Analyzed platforms like Glofox and Vagaro to craft differentiated messaging.
  • Enabled Brand Storytelling - Developed messaging, blog strategy, and paid ad creatives aligned with
    product value

Senior Marketing Specialist

YouTube (on Contract, Via Teamlease)
12.2021 - 03.2023

Managed APAC-wide marketing strategy and operations for YouTube. Focused on social analytics, OKR planning, and regional brand initiatives.

  • Led Social Analytics & Strategy - Partnered with analytics agency to define content pillars and targeting tactics for Gen Z
  • Designed Project Prioritization & OKRs - Set OKRs and structured workstreams to identify and drive high-impact marketing efforts
  • Informed Brand Plan with Gen Z Insights - Analyzed qualitative data to shape annual brand strategy
  • Coordinated Regional Stakeholders - Managed delivery, vendor ops, budget, and reporting alignment across markets.

Senior Associate - Digital Analytics & Attribution

Definitive Healthcare (formerly Analytical Wizards)
02.2021 - 12.2021


Consulted for global healthcare clients on digital marketing attribution and performance strategy

  • Set Up Performance Reporting - Built global dashboards for Fresenius Medical Care's digital campaigns
  • Isolated Media Impact on Vaccination - Developed attribution model for Moderna's digital-led vaccination drives
  • Partnered Cross-functionally - Worked with internal teams and agencies to enable analytics-informed decision-making.

Web Analyst - Marketing & Customer Insights

Adobe
01.2020 - 01.2021


Used web and product analytics to uncover revenue levers and conversion opportunities

  • Quantified App Revenue Uplift via SQL - Uncovered direct revenue impact from mobile app downloads
  • Mapped Customer Journey - Identified dropout points on critical webpages to inform UX and retention strategies
  • Suggested Web App Fixes - Proposed product changes to improve conversion based on user behavior.

Senior Analyst - Marketing Analytics & Measurement

Fidelity Investments
04.2017 - 01.2020


Analyzed marketing ROI and campaign performance across paid search, social, and digital platforms

  • Measured Omni-channel Campaign ROI - Evaluated a $12M campaign across Google Ads, SEM, and
    social
  • Built Automated Dashboards - Designed QlikSense-based dashboards for campaign reporting and insights.
  • Advised Messaging via Social Listening - Used Brandwatch to shape campaign language during volatility.
  • Optimized SEM Performance - Recommended ad copy and landing page changes using Adobe Analytics.

Education

PGDM - Marketing Management

Goa Institute Of Management
Old Goa, India
04.2001 -

B.Tech - Chemical Engineering

Pandit Deendayal Energy University
Gandhinagar, India
04.2001 -

Skills

  • Product Positioning & Messaging- Adtech (SSPs, Ad Servers, Retail Media)

  • GTM Strategy

  • Sales Enablement

  • Content Marketing

  • SQL

  • Adobe Analytics

  • Brandwatch

  • Cross-functional Leadership

Timeline

Senior Product Marketing Manager

Osmos (by OnlineSales.ai)
09.2023 - Current

Product Marketing Manager

Kenko AI (formerly Bookee)
03.2023 - 08.2023

Senior Marketing Specialist

YouTube (on Contract, Via Teamlease)
12.2021 - 03.2023

Senior Associate - Digital Analytics & Attribution

Definitive Healthcare (formerly Analytical Wizards)
02.2021 - 12.2021

Web Analyst - Marketing & Customer Insights

Adobe
01.2020 - 01.2021

Senior Analyst - Marketing Analytics & Measurement

Fidelity Investments
04.2017 - 01.2020

PGDM - Marketing Management

Goa Institute Of Management
04.2001 -

B.Tech - Chemical Engineering

Pandit Deendayal Energy University
04.2001 -
Jayati BhambhaniProduct Marketing Leader | Adtech