8+ years of experience across Product Marketing, GTM, Analytics, and Content in both startup and enterprise environments.
Currently leading Product Marketing at Osmos, a white-labeled retail media platform powering 40+ global retailers.
Proven expertise in adtech product launches, sales enablement, thought leadership, ABM, and building high-impact marketing functions from scratch. Skilled in cross-functional leadership, data-led positioning, and scalable growth systems.
Built the Product Marketing function from scratch at a fast-scaling retail media platform. Defined positioning, led GTM, launched sales enablement, and mentored a cross-functional PMM team.
Owned GTM and product marketing for new product lines at a fitness SaaS startup. Focused on launching Bookee Websites and scaling digital presence.
Managed APAC-wide marketing strategy and operations for YouTube. Focused on social analytics, OKR planning, and regional brand initiatives.
Consulted for global healthcare clients on digital marketing attribution and performance strategy
Used web and product analytics to uncover revenue levers and conversion opportunities
Analyzed marketing ROI and campaign performance across paid search, social, and digital platforms