JAYSHREE GOPE
Deputy Manager: Content Marketing
Pune
Summary
Experienced content writer with 8+ years crafting impactful, SEO-optimized content for industries like e-Commerce and Fintech. Skilled in creating engaging copy that boosts brand visibility, drives engagement and aligns with business goals.
Overview
8
8
years of professional experience
19
19
years of post-secondary education
4
4
Languages
Work History
Deputy Manager: Content Marketing
Fibe (Formerly EarlySalary)
11.2022 - Current
- Collaborate closely with the SEO team to create high-quality blog content, driving organic growth and enhancing the platform’s search engine performance.
- Craft engaging UI/UX content for both the mobile application and website, ensuring a seamless and user-friendly experience.
- Develop compelling ad copies for performance marketing campaigns, including remarketing content in diverse formats such as banners, videos, push notifications, emailers and WhatsApp communications.
- Execute educational campaigns through well-researched blogs to boost platform traffic while maintaining industry-standard bounce rates.
- Coordinate with cross-functional teams to meet varied content requirements across multiple formats.
- Coordinate with multiple agencies to ensure the timely delivery of high-quality content in alignment with project requirements and deadlines.
- Produce corporate communication materials, including award nomination submissions, to showcase the organization’s excellence.
- Contribute to the company’s recognition by crafting impactful award entries, resulting in accolades such as Best Fintech Startup at the G20 Mega Summit 2023, Fintech Company of the Year at the Bharat Fintech Summit 2024 and Fintech Scale-Up of the Year at IFTA 2023.
- Support personal branding and public relations efforts by developing polished press releases and thought leadership content.
Deputy Manager: Content, Brand Studio
The Higher Pitch
03.2022 - 11.2022
- Producing and delivering articles, and blogs with SEO best practices
- Creating digital content like emailers, presentations, video scripts, and website pages within the TAT
- Writing and editing engaging content for various social media platforms like LinkedIn, Facebook, Twitter, and Instagram
- Preparing a strategic social media calendar based on the target audience’s behavior with appealing creatives like images and videos
- Major clients worked with — Clairvoyant, EXL, and Tech Mahindra
Content Writer: Marketing
Bajaj Financial Securities Limited
12.2020 - 03.2022
- Collaborating with SEO team and strategize content based on Google analytics data, geographical targeting etc. Also, preparing content according to keyword planning and ensure increment on website traffic
- Writing clean and easy to understand content tailored for different channels and target audience
- Utilizing writing, editing and proofreading skills to produce engaging and error-free content for the platform
- Delivering formatted articles, blogs and webpages
- Taking ownership of campaigns and monitoring the performance end-to-end
- Collaborating seamlessly with other cross functional departments to enable them with unique and class content to achieve company's goal
Content Specialist: Activity Supply
MakeMyTrip
07.2017 - 07.2019
- Creating and auditing the products using CMS platform to make sure activation at the front end
- Delegating & assigning the work amongst the team to keep up with the TAT of products to go live on the portal
- Supplied error-free and quality content for 250+ products
- Handled products from many suppliers and worked closely as vendor manager to understand their challenges as well as the customer when it comes to product as a whole
- Spear headed south zone with Tier 1&2 cities to scale up the business
- Took engaged in training/mentoring new joiners for better and quick deliverables
- Handled projects to increase sales and revenue
Catalog Executive
SWIGGY
09.2017 - 07.2019
- Categorization of restaurant menu as per platform requirement
- Simplification of menu as per customer visibility leading to business growth
- Held successful launches for many cities from catalogue perspective ensuring timely launches
- Handled existing cities like Delhi, Gurgaon, Kolkata etc
- To make sure the targets are met
- Worked closely with City Vendor Managers to address challenges
- Spear headed International Brands like- Burger King, KFC, Domino’s Pizza, Starbucks coffee etc
- Worked closely with National Team to improvise the business
- Part of Training & Development Team
- Handled the dynamic menus of multiple brands like SOCIAL, Bombay Sandwich Co and many more
Technical Advisor: IOS
Concentrix
09.2016 - 08.2017
- Lodging complaints of the customers by maintaining proper MIS and delivering the same within the TAT period
- Making customers as promoters for the company by giving great customer satisfaction
- Met desired targets every month.
Education
MBA - Finance
Annamalai University, Chennai Annamalai University
08.2017 - 08.2019
Bachelor of Commerce - Accounting And Finance
Calcutta University
The Bhawanipur Education Society 07.2012 - 07.2015
HSC - Commerce
Chinmaya Vidyalaya - CBSE
Bokaro Steel City 04.2010 - 05.2012
SSC -
Chinmaya Vidyalaya - CBSE
Bokaro Steel City 04.1998 - 04.2010
CERTIFICATION: SAP – FICO - undefined
Skills
Content Writing
SEO
UI/UX Writing
Copy Writing
Press Releases
Corporate Communications
Campaign Building
Presentations
Team Building
Management
Industry Researcher
AI Tool Knowledge
Rewards & Recognitions
- Won 'The Pinnacle Award' in Quarterly Spotlight Awards 2023 by Fibe
- Rewarded with the Bajaj Heroes Award: Content Marketing in 2021 by Bajaj Financial Securities Limited
- Contributed to achieving revenue through content marketing (10/2021 - 02/2022)
- Adhered to Compliance: Average 98%
- Recognized as Intent Employee (01/2017 - 04/2017)
Timeline
Deputy Manager: Content Marketing
Fibe (Formerly EarlySalary)
11.2022 - Current
Deputy Manager: Content, Brand Studio
The Higher Pitch
03.2022 - 11.2022
Content Writer: Marketing
Bajaj Financial Securities Limited
12.2020 - 03.2022
Catalog Executive
SWIGGY
09.2017 - 07.2019
MBA - Finance
Annamalai University, Chennai Annamalai University
08.2017 - 08.2019
Content Specialist: Activity Supply
MakeMyTrip
07.2017 - 07.2019
Technical Advisor: IOS
Concentrix
09.2016 - 08.2017
Bachelor of Commerce - Accounting And Finance
Calcutta University
07.2012 - 07.2015
HSC - Commerce
Chinmaya Vidyalaya - CBSE
04.2010 - 05.2012
SSC -
Chinmaya Vidyalaya - CBSE
04.1998 - 04.2010
CERTIFICATION: SAP – FICO - undefined
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