Jeetu Punjabi
Media Director
Mumbai
Summary
Dynamic media strategist with a proven track record, excelling in cross-functional collaboration and client relationship building.
Adept at leveraging data-driven insights to enhance brand performance and achieve competitive media metrics.
Strong problem-solving and project management skills drive successful media development initiatives.
Overview
18
18
years of professional experience
Work History
Director Media Services
Nett Value Media Pvt. Ltd.
07.2024 - Current
- Strategic Media Development: Expert in identifying and articulating media objectives for brands, translating them into actionable media strategies that align with business goals.
- Cross-Functional Collaboration: Work closely with the media buying teams to assess market deals, ensuring competitive media metrics are achieved across channels.
- Client Relationship Building: Develop and sustain strong relationships with key media networks and publishers to secure prime opportunities for brands.
- Brands handled: Shivani detergent, Navneet, BBC WSE
Business Director
Essence Mediacom
12.2023 - 06.2024
- Insight-Driven Strategy: Regularly present data-backed insights that highlight brand performance, market trends, and competitor activities, fostering ongoing client engagement and strategy alignment.
- Client Relationship Building: Develop and sustain strong relationships with key media outlets and publishers, leveraging these connections to secure prime opportunities for client brands.
- Improved operational efficiency for streamlined processes, optimizing resource allocation and reducing costs.
- Brands handled: HRI Streax (Hair Colour and Serum) and Bayer Consumer Health (New Saridon, Supradyn, Canestan)
Media Director
Nett Value Media Pvt. Ltd.
07.2013 - 12.2023
- Brands Handled: BBC WSE, Silver Coin Atta, KidZania, Go Airlines, Navneet Education Pvt Ltd, Shakti Pumps, Guruji Thandai
Media Manager
DDB Mudra Group
11.2011 - 07.2013
- Brands Handled : ACC Cements Limited, Gulf Oil Corporation, India First Life Insurance, H K Jewels, Navneet Education Ltd, Reliance- Mutual Fund, Life Insurance and Consumer Finance, World Gold Council (WGC)
Senior Account Executive
Starcom Mediavest Group
10.2007 - 11.2011
- Brands Handled: Heinz Portfolio (Complan, Glucon D, Ketchup, Ready to Eat), Fly Dubai, Richmond Group, Samsung CDMA, The Mobile Store (JV of Essar and Virgin Group)
Education
MBA - Master of Commerce
Rizvi Institute of Management
Mumbai 04.2001 -
Skills
Problem-solving
Timeline
Director Media Services
Nett Value Media Pvt. Ltd.
07.2024 - Current
Business Director
Essence Mediacom
12.2023 - 06.2024
Media Director
Nett Value Media Pvt. Ltd.
07.2013 - 12.2023
Media Manager
DDB Mudra Group
11.2011 - 07.2013
Senior Account Executive
Starcom Mediavest Group
10.2007 - 11.2011
MBA - Master of Commerce
Rizvi Institute of Management
04.2001 -
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