Kajal Kurane
Pune
Summary
Digital marketing professional with 5 years of experience in campaign management and creative strategy development. Skilled in maximizing ROI through Google Ads, Meta Ads, and other social media platforms. Google Ads certified, leveraging data-driven insights to enhance brand visibility and engagement. Proficient in audience targeting, keyword research, and conversion optimization. Strong communicator with a track record of cross-functional collaboration to deliver impactful marketing strategies.
Overview
6
6
years of professional experience
Work History
SENIOR EXECUTIVE - PAID SOCIAL & SEARCH
IPG Mediabrands
09.2023 - Current
- Lead and manage paid search and social media campaigns to drive client business growth, utilizing platforms such as Google Ads, Meta Ads, and other social media channels like like Pinterest, Reddit, LinkedIn, Snapchat etc
- Monitoring and reporting on campaign performance, using insights to inform ongoing strategy adjustments and ensure continuous improvement
- Working on campaign built, audience built, keyword research, budget pacing, SQR’s etc
ASSISTANT MANAGER - PAID SOCIAL
ViralMint
02.2021 - 09.2023
- Managed and optimized digital marketing campaigns for DTC clients across various platforms, including Google Ads, Meta Ads, and other social media channels, driving around 30% growth in ROI.
- Developed and executed strategic media plans that aligned with client business goals, focusing on performance marketing, social media management, and audience engagement.
- Conducted in-depth data analysis and reporting to measure campaign effectiveness, making data-drive and recommendations to improve performance and scale campaigns.
- Worked on`1+ CR monthly domestic spending while successfully maintaining the positive ROI.
- Experienced in leading a team of 5 passionate individuals to create innovative solutions.
- Coordinating with content and creative teams for requirements.
- Execution & optimization of dynamic ads for new and returning customer.
- Performing complete website and account audit considering spend revenue,AOV, and other KPIs
- Deep analysis using Google Analytics and Shopify backend
- Daily, weekly & monthly reporting to clients and internal teams using various tools.
DIGITAL MARKETING ASSOCIATE
Prudour Pvt Ltd
07.2019 - 09.2020
- Increased brand awareness through SEO strategies, including keyword analysis, meta tag optimization, and page speed optimization.
- Conducted off-page SEO activities such as link building, guest posting, business listings, and content submissions.
- Recommended improvements for website content, H tags, and user interface.
- Performed weekly SERP analysis and adjusted SEO strategies based on performance.
DIGITAL MARKETING EXECUTIVE
Aletia IT Solutions
01.2019 - 06.2019
- Designed and developed client websites using WordPress and HTML.
- Created SEO-friendly and plagiarism-free content.
- Utilized digital marketing tools such as Google Analytics, Google Search Console, Ubersuggest, Google Ads, and Canva.
- Managed on-page and off-page SEO activities for client websites.
- Maintained and reported on website traffic and conversion metrics to clients.
Education
BACHELOR OF ENGG - Electronics
Chh. Shivaji University
Kolhapur, India05.2017
Skills
- Campaign Management
- Budget Management
- Meta Ads Manager
- ROI Optimization
- Audience Targeting
- Ad Creative Development
- PPC Management
- Cross-Functional Collaboration
- Media Planning
- Keyword Research
- Google Analytics
- Strategic Planning
Timeline
SENIOR EXECUTIVE - PAID SOCIAL & SEARCH
IPG Mediabrands
09.2023 - Current
ASSISTANT MANAGER - PAID SOCIAL
ViralMint
02.2021 - 09.2023
DIGITAL MARKETING ASSOCIATE
Prudour Pvt Ltd
07.2019 - 09.2020
DIGITAL MARKETING EXECUTIVE
Aletia IT Solutions
01.2019 - 06.2019
BACHELOR OF ENGG - Electronics
Chh. Shivaji University
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