Kakoli Laha

• Lead digital product management and customer engagement initiatives across Insurance and Retirement products, focusing on customer acquisition, product adoption, journey optimization, and partner integrations.
• Key Responsibilities
• Own end-to-end digital customer journeys across Life Insurance, Health Insurance, Motor Insurance, and National Pension System (NPS) products.
• Define product requirements, business workflows, BRDs, and functional specifications for digital insurance and retirement initiatives.
• Lead API and SFTP integrations with insurers, technology partners, and lead management platforms.
• Design and execute customer acquisition and engagement campaigns across WhatsApp, SMS, Email, App Notifications, RCS, and digital channels.
• Build customer segmentation frameworks and optimize conversion funnels using campaign and journey analytics.
• Develop product positioning, value propositions, and customer communication strategies for multiple financial products.
• Drive GTM execution for new product launches, including customer communication, sales enablement, training assets, and marketing collateral.
• Partner with Technology, Marketing, Analytics, Operations, Compliance, Legal, and Insurance Partners to launch and scale digital initiatives.
• Design customer consent frameworks and regulatory-compliant journeys aligned with IRDAI, RBI, and data privacy requirements.

Key Achievements

• Drove 21% YoY growth in APY business through targeted customer activation and field engagement initiatives.
• Conceptualized and launched a Digital Call Center model with Star Health, generating approximately ₹2 lakh monthly premium through digitally sourced leads.
• Executed multi-channel customer engagement campaigns targeting large customer segments across Email, WhatsApp, SMS, and Digital platforms.
• Established scalable lead management and partner engagement processes across banking and insurance ecosystems.

• Led product marketing, content strategy, and customer communication initiatives across retirement and digital governance products, supporting customer acquisition, engagement, and brand positioning.
• Key Achievements
• Built and executed B2B content marketing strategy to strengthen product visibility and market positioning.
• Increased blog traffic from approximately 50,000 to 200,000 monthly visitors through SEO-driven content initiatives and audience-focused communication.
• Developed product marketing content, thought leadership articles, blogs, videos, customer education assets, social media campaigns, and product collateral.
• Managed editorial calendars and multi-channel content distribution strategies.
• Collaborated with Product, Business, and Marketing teams to drive customer awareness and engagement.

• Managed product communication, learning, and digital enablement initiatives for life insurance products.
• Key Achievements
• Developed sales enablement frameworks, product communication programs, and customer education initiatives.
• Created e-learning modules, digital training journeys, storyboards, presentations, and learning assets for sales teams and channel partners.
• Simplified complex insurance products through customer-centric messaging and communication strategies.
• Conducted competitive analysis and market research to enhance product positioning and communication effectiveness.
• Contributed to the development and launch of Saksham, a digital learning platform for sales capability enhancement.

• Managed commercial banking relationships and business development initiatives.