Summary
Overview
Work History
Education
Skills
Extra-Curricular Activities
Timeline
Generic

Kalpesh Khot

Marketing & Communication
Mumbai

Summary

Experienced Marketing Professional in the hospitality sector with a strong background in brand management, visual communication, and media relations. Proven track record of driving brand awareness, engagement, and strategic partnerships. Expertise in digital marketing, social media management, and event planning, with a strong ability to lead cross-functional teams. Skilled in creative content development and managing high-profile campaigns. Prior experience across the automobile, manufacturing, and healthcare industries, providing a diverse and adaptable approach to marketing and communication strategies.

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work History

Marketing Lead

The Machan Resort
Mumbai
03.2024 - 12.2024
  • Spearheaded comprehensive marketing strategies for a luxury eco-resort, Increased brand visibility and customer engagement in a competitive market.
  • Managed social media platforms, increasing followers and driving significant traffic to the website through engaging campaigns and content.
  • Worked with media outlets to secure positive coverage and features in top-tier publications.
  • Directed and produced in-house visual content, including photography and videos, to align with brand storytelling and positioning.
  • Implemented and monitored digital marketing tools such as Zoho Analytics, and Zoho CRM for improved campaign performance and ORM (Online Reputation Management).

Marketing & Communication Executive

ITC Maratha
Mumbai
12.2022 - 02.2024
  • Assisted the Head of MarCom in developing and executing marketing strategies to promote the brand's luxury offerings and unique positioning.
  • Supported the creation of promotional materials, ensuring alignment with the property's brand guidelines and visual identity.
  • Hosted and coordinated influencer collaborations, curating personalised experiences to promote the brand across social media platforms, resulting in increased engagement and reach.
  • Collaborated with media partners to facilitate press visits, coverage, and editorial placements, contributing to a positive brand reputation.
  • Managed content for social media platforms, enhancing engagement and fostering a loyal online community.
  • Contributed to the planning and execution of high-profile events and guest experiences, ensuring seamless operations and customer satisfaction.
  • Provided administrative and creative support for advertising campaigns, collaborating with agencies and internal stakeholders.

Senior Account Executive

Strategic Growth Advisors Pvt Ltd
Mumbai
08.2021 - 08.2022
  • Delivered strategic marketing solutions for clients across manufacturing industries.
  • Conducted media outreach, disseminated press releases, and managed press kits to enhance client visibility and reputation.
  • Acted as a key liaison between clients and media outlets, ensuring consistent and positive coverage.
  • Supported PR campaigns and stakeholder communications, contributing to a strong brand presence.
  • Collaborated with creative teams to ensure timely and effective marketing and PR initiatives.

Account Executive

MediaMedic Communications
Mumbai
07.2019 - 08.2020
  • Assisted in media mapping and identifying key outlets to enhance client visibility within the healthcare sector.
  • Prepared comprehensive PR reports and conducted competitive analysis to provide actionable insights for campaign strategies.
  • Supported the planning and execution of press events, product launches, and awareness campaigns, ensuring seamless coordination with media partners.
  • Built and nurtured relationships with media representatives to secure consistent coverage and foster strong brand narratives.

Digital Marketing Intern

TheJigsaw
Navi Mumbai
03.2018 - 06.2018
  • Planned and executed social media strategies to enhance client visibility and engagement across digital platforms.
  • Assisted the team with website backlinking efforts, contributing to improved SEO performance and online reach.
  • Provided back-end support for various projects, ensuring timely completion and seamless operations.

Education

Bachelor of Mass Media - BMM - Specialization Advertising

JVM MEHTA COLLEGE
Navi Mumbai, IN
06.2016 - 04.2019

Higher Secondary Certificate - HSC - Science IT

Vikas Junior College
Mumbai, IN
06.2009 - 03.2011

Skills

  • Brand Management

  • Visual Communication

  • Media Relations

  • Events & Collaboration Management

  • Online Reputation Management

  • Market Research & Analysis

  • Social Media Strategy

  • Content Development

Extra-Curricular Activities

Led & managed the organisation and execution of large-scale media fest events, and worked closely with cross-functional teams to ensure flawless delivery. Directed and edited multiple short films, music videos, and advertisements, blending creativity with technical skills to produce high-quality content. Designed and choreographed ramp walks for college fests.

Timeline

Marketing Lead

The Machan Resort
03.2024 - 12.2024

Marketing & Communication Executive

ITC Maratha
12.2022 - 02.2024

Senior Account Executive

Strategic Growth Advisors Pvt Ltd
08.2021 - 08.2022

Account Executive

MediaMedic Communications
07.2019 - 08.2020

Digital Marketing Intern

TheJigsaw
03.2018 - 06.2018

Bachelor of Mass Media - BMM - Specialization Advertising

JVM MEHTA COLLEGE
06.2016 - 04.2019

Higher Secondary Certificate - HSC - Science IT

Vikas Junior College
06.2009 - 03.2011

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Kalpesh KhotMarketing & Communication